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《國慶迪拜塔》逐幀結合MG動畫——安戈力文化

其他| 佳片精選 |企業(yè)宣傳片

—Client / 出品方

支付寶

—Project name & type/項目名稱&類型

《國慶迪拜塔》逐幀結合MG動畫宣傳片

—Production House / 制作方

UGLY/安戈力

—Production Date/產出時間

2023年9月19日

—Production cycle / 制作周期

25 days

1. BACKGROUND PROJECT

In this golden autumn season, Alipay+joined hands with the troposphere to present a new visual feast on the top of the world - Dubai Tower in the form of innovative MG animation. This is not only a shining debut of the brand, but also a perfect example of the integration of technology and art. Today, let's go into this dream journey to explore the brand charm and core values of Alipay+.

在這個金秋送爽、舉國同慶的美好時節(jié)，支付寶+攜手對流層，再次以創(chuàng)新的MG動畫形式，將一場別開生面的視覺盛宴呈現在世界之巔——迪拜塔上。這不僅是一次品牌的閃耀亮相，更是科技與藝術完美融合的典范。今天，就讓我們一起走進這場夢幻之旅，探索支付寶+的品牌魅力與核心價值。

Alipay+, as an important part of Alipay's internationalization, has been committed to providing users with a more convenient and secure cross-border payment experience since its inception. This collaboration with the troposphere is not the first time we have worked together. With our relentless pursuit of innovation and strict control over quality, we have jointly created this animated short film that is both festive and technologically advanced. The short film takes a lively and cute little rabbit as a guide, leading us through skylines around the world, and finally arriving at the Burj Khalifa, embarking on a wonderful journey about smart payments. This animation exhibition in Dubai Tower is a wonderful demonstration of Alipay+brand history and core values.

支付寶+，作為支付寶國際化的重要一環(huán)，自成立以來便致力于為用戶提供更加便捷、安全的跨境支付體驗。此次與對流層的合作，已非首次攜手，雙方憑借對創(chuàng)新的不懈追求和對品質的嚴格把控，共同打造出這支既富有節(jié)日氛圍又不失科技感的動畫短片。短片通過一只活潑可愛的小兔子作為引領者，帶領我們穿梭于世界各地的天際線，最終抵達迪拜塔，開啟一場關于智慧支付的奇妙旅程。此次在迪拜塔的動畫展示，正是支付寶+品牌歷史與核心價值的一次精彩演繹。

2. STORYBOARD

The story begins with a little rabbit wearing a flying hat, eagerly flying on a plane towards the top of Dubai Tower. As the camera advances, we seem to have crossed the bustling skyline of cities such as China, Macau, and Singapore with the little rabbit, experiencing the collision and integration of different cultures. In the end, the plane landed steadily on the runway at the top of Dubai Tower, and the little rabbit jumped off the plane and took a taxi to shuttle through the bustling streets of Dubai. Everywhere you go, as long as you are close to the overseas wallet sign, the payment sound effect will be triggered, and the icon of Alipay+successful payment will flash, demonstrating the convenience and efficiency of Alipay+smart payment. In the end, the little rabbit reunited with its family at the Dubai Mall to celebrate the National Day holiday together, with warm and touching scenes.

故事始于一只帶著飛行帽的小兔子，它滿懷期待地乘坐飛機，向著迪拜塔頂飛去。隨著鏡頭的推進，我們仿佛與小兔子一同穿越了中國、澳門、新加坡等城市的繁華天際線，感受到了不同文化的碰撞與交融。最終，飛機穩(wěn)穩(wěn)降落在迪拜塔頂的跑道上，小兔子跳下飛機，乘上出租車，穿梭在迪拜的繁華街道中。每到一處，只要靠近海外錢包標志，便會觸發(fā)支付音效，閃爍出支付寶+支付成功的圖標，展現了支付寶+智慧支付的便捷與高效。最終，小兔子在迪拜購物中心與家人團聚，共同慶祝國慶佳節(jié)，畫面溫馨而感人。

3. CHARACTER SETTING

This animated short film. The overall style is fresh and bright, with blue as the main color scheme, symbolizing the infinite possibilities of technology and the future. The starry dots in the background and the gradient blue sky create a dreamy and romantic atmosphere. At the same time, the character of the little rabbit is designed to be both cute and energetic, with every jump and turn full of childlike wonder and surprise, making people laugh uncontrollably.

本次動畫短片在視覺與概念設計上，充分考慮了支付寶+的品牌調性。整體風格清新明快，色彩搭配以藍色為主調，象征著科技與未來的無限可能。背景中的星光點點和漸變的藍色天空，營造出一種夢幻而又浪漫的氛圍。同時，小兔子這一角色設計得既可愛又充滿活力，它的每一次跳躍、每一次回頭都充滿了童趣與驚喜，讓人忍俊不禁。

4. CAMERA VOICE DESIGN

In terms of the use of camera language, the short film adopts a large number of long shots and follow-up shots, allowing the audience to feel the excitement and joy of the little rabbit flying in person. At the same time, through clever composition and smooth animation effects, the grandeur of Burj Khalifa is perfectly combined with the convenience and efficiency of payment scenes. Especially in the flashing of payment sound effects and payment success icons, through delicate light and shadow processing and dynamic effects, the audience is greatly satisfied in both visual and auditory aspects.

在鏡頭語言的運用上，短片采用了大量的長鏡頭和跟隨鏡頭，使得觀眾能夠身臨其境地感受到小兔子飛行的刺激與暢快。同時，通過巧妙的構圖和流暢的動畫效果，將迪拜塔的雄偉壯觀與支付場景的便捷高效完美結合。特別是在支付音效和支付成功圖標的閃現上，通過細膩的光影處理和動態(tài)效果，讓觀眾在視覺和聽覺上都得到了極大的滿足。

Character line draft and color display contrast effect

角色線稿與上色展示對比效果

AIn this dreamlike journey, it is not only a visual feast, but also a spiritual touch. It let us see the continuous innovation and breakthrough of Alipay+in the field of smart payment, and also let us feel the warmth and care conveyed by the brand. In this National Day holiday, let's follow in the footsteps of Little Rabbit and use Alipay+'s wisdom to unlock more extraordinary journeys and memories.

在這場夢幻之旅中，不僅是一場視覺的盛宴，更是一次心靈的觸動。它讓我們看到了支付寶+在智慧支付領域的不斷創(chuàng)新與突破，也讓我們感受到了品牌所傳遞的溫馨與關懷。在這個國慶佳節(jié)里，讓我們一同跟隨小兔子的腳步，用支付寶+的智慧支付，解鎖更多不凡的旅程與回憶。

The line drawing shows the effect separately

線稿圖單獨展示效果

Comparison of line draft and scene display

線稿與場景展示對比效果

5. SPECIAL EFFECTS

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

DUILIUCENG

—STORYBOARD /分鏡

XIXIJIANG

—ORIGINALPAINTER /原畫師

SILI/SHIJIUHUA

YANGYANG WANG

—SCENE TEACHER /場景師

SILI/SHIJIUHUA

YANGYANG WANG

—COLOR SETTING /色定

YIBING WANG

—DIRECTOR /導演

XIAOLIN ZHAO

—PRODUCTION /制片

XIAOLIN ZHAO

—ANIMATOR /動畫師

HONG HE

—SPECIAL EFFECT /特效師

HONG HE

—CHECKER /動檢師

M/XIAOLIN ZHAO

—SOUND&MIX /音效/混錄/錄音

JIAN SUN

—MUSIC /選曲

JIAN SUN

9. UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——（UGLY），專門服務國內廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術性專業(yè)人才97位，全國居家辦公370多位；運用AE、C4D、逐幀、代碼等高技術手段制作前沿風格MG動畫作品，服務1148個項目準時交付率高達92.9%，每月可以同步進行近 50 條MG動畫生產線，服務的品牌項目既有眾多耳熟能詳的大品牌也有初創(chuàng)及小眾品牌，屬于名副其實的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術”，現業(yè)界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業(yè)符號，提到國內MG動畫基地，你會想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

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