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《海能達》MG動畫——安戈力文化

通訊設備| 佳片精選 |企業(yè)宣傳片

—Client / 出品方

海能達

—Project name & type/項目名稱&類型

海能達MG動畫宣傳片

—Production House/制作方

UGLY/安戈力

—Production Date/產(chǎn)出時間

2024年5月15日

—Production cycle / 制作周期

17 days

1. BACKGROUND PROJECT

Hytera, which has been focusing on the field of dedicated communications for many years, relies on its cutting-edge technology and diversified product lineup to continue to build a robust and secure communication bridge for global customers, and at the same time makes great contributions to public safety in many countries. On the occasion of Hytera's 31st anniversary and the 10th anniversary of the establishment of Hytera U.A.E., the Burj Khalifa in Dubai is lit up with brilliant lights, and we sincerely invite everyone to enjoy it.

專注于專用通信領域多年的海能達，倚仗其尖端科技與多樣化的產(chǎn)品陣容，持續(xù)為全球客戶構筑穩(wěn)健、安全的通信橋梁，同時為多國的公共安全做出很大貢獻。值此海能達邁入第三十一個年頭及海能達阿聯(lián)酋分公司成立十周年之際，在迪拜哈利法塔點亮了璀璨燈光，誠邀各位共賞。

2. STORYBOARD

The short film uses the phoenix as an introduction, and cleverly uses feathers and deserts to bring out the origins of Hytera and the U.A.E.: a feather can make an arid desert grow an oasis full of hope, which also implies Hytera's significant influence in the Middle East. Then, through a series of product displays, the audience deepened their impression of its positioning. Finally, return to the joyful atmosphere of celebrating the 31st anniversary of Hytera and the 10th anniversary of the establishment of the U.A.E. branch.

本次短片以鳳凰為導入，很巧妙地利用羽毛和沙漠將海能達與阿聯(lián)酋的淵源一一道出：一片羽毛竟然能讓干旱的沙漠長出充滿希望的綠洲，這也暗含著海能達于中東地區(qū)的顯著影響力。而后通過一系列的產(chǎn)品展示，加深觀眾們對于其定位的印象。最后回歸到慶祝海能達31周年及阿聯(lián)酋分公司成立10周年的歡樂氣氛中。

3. CHARACTER SETTING

In order to fit the scientific and technological attributes of Hytera, the design teacher chose blue as the main color of the animation part, and added silver gray as an embellishment to achieve the overall freshness and ability. In addition, the picture design is also relatively simple, without using too many elements to make the picture cumbersome, but choosing some text and pictures to show the content, so that the audience can calm down and watch.

為了貼合海能達的科技屬性，設計老師選用了藍色作為動畫部分的主色，再加上銀灰色作為點綴，做到整體清爽干練。另外畫面設計上也比較簡約，沒有用到過多的元素去使得畫面繁瑣，而是選擇一些文字、圖片去展示內(nèi)容，讓觀眾能靜下心來觀看。

In addition, circuit boards and other circuit elements are added to it to deepen the audience's impression of Hytera's positioning, and at the same time, it also easily presents an explorer who has been deeply engaged in the field of communication.

除此之外，還通過將電路板等電路元素加入其中，去加深觀眾心中對海能達定位的印象，同時也把一位在通信領域不斷深耕的探索者輕松地呈現(xiàn)出來了。

4. CAMERA VOICE DESIGN

The phoenix was chosen as the opening scene of the film because it has been a symbol of beauty from ancient times to the present, bringing hope and a sense of security to people. Hytera also has the same thing in the field of communications , it updates its products with the times and erects a safety barrier for tens of thousands of people. In addition, in order to firmly lock the audience's attention at the beginning, we deliberately chose three-dimensional technology to show the shape and action of the phoenix in three dimensions, which allows the audience to quickly immerse themselves in the plot of the short film and improve the viewing degree of the whole film.

此次選擇鳳凰作為本片的開場是因為它從古至今作為美好象征，為人們帶來希望和安全感。而海能達在通信領域也有著異曲同工之處，它與時俱進地更新產(chǎn)品，為數(shù)以萬計的人們搭起安全的壁壘。另外為了在開場就牢牢鎖定觀眾的視線，我們特意選用三維技術去立體地展現(xiàn)鳳凰的形態(tài)動作，這使得觀眾能快速沉浸到短片劇情中，提高了整個片子的觀看度。

The line drawing shows the effect separately

線稿圖單獨展示效果

Comparison of line draft and scene display

線稿與場景展示對比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

HAINENGDA

—STORYBOARD /分鏡

HAINENGDA

—CONCEPTION /元素設計

ZEQI MA / SHIJIUHUA

YOUNA GUO

—ORIGINALPAINTER /原畫師

ZEQI MA / SHIJIUHUA

YOUNA GUO

—SCENE TEACHER /場景師

ZEQI MA / SHIJIUHUA / YOUNA GUO

—COLOR SETTING /色定

YOUNA GUO

—PRODUCTION /制片

XIAOLIN ZHAO

—ANIMATOR /動畫師

M/JIAXU WANG

—SPECIAL EFFECT /特效師

JIAXU WANG / PENGPENG

—CHECKER /動檢師

—SYNTHESIS /合成

JIAXU WANG

—SOUND&MIX /音效/混錄/錄音

JIAN SUN

—MUSIC /選曲

JIAN SUN

9. UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——（UGLY），專門服務國內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術性專業(yè)人才97位，全國居家辦公370多位；運用AE、C4D、逐幀、代碼等高技術手段制作前沿風格MG動畫作品，服務1148個項目準時交付率高達92.9%，每月可以同步進行近 50 條MG動畫生產(chǎn)線，服務的品牌項目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌，屬于名副其實的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術”，現(xiàn)業(yè)界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業(yè)符號，提到國內(nèi)MG動畫基地，你會想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

此文如需轉(zhuǎn)載刊用請注明來源公眾號安戈力

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