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《Intel創(chuàng)新中心》實(shí)拍結(jié)合動(dòng)畫——安戈力文化

通訊設(shè)備| 佳片精選 |企業(yè)宣傳片

—Client / 出品方

Intel創(chuàng)新中心

—Project name & type/項(xiàng)目名稱&類型

《Intel創(chuàng)新中心》實(shí)拍結(jié)合動(dòng)畫

—Production House / 制作方

UGLY/安戈力

—Production Date/產(chǎn)出時(shí)間

2024年03月31日

—Production cycle / 制作周期

13days

1. BACKGROUND PROJECT

Today, as the global digital transition 2024 to a mature stage, the technology giant Intel is deepening its strategic layout in China with its forward-looking vision. To further consolidate its influence in the domestic market, while accelerating technological innovation and industrial upgrading in China and the entire Asian region.

在2024年的今天，隨著全球數(shù)字化轉(zhuǎn)型步入成熟階段，科技巨擘英特爾正以其前瞻性的視野，深化其在中國(guó)的戰(zhàn)略布局。進(jìn)一步鞏固其在本土市場(chǎng)的影響力，同時(shí)加速中國(guó)乃至整個(gè)亞洲區(qū)域的科技革新與產(chǎn)業(yè)升級(jí)。

The mission of the Intel Innovation Center is to be the link between indigenous innovation resources and global technology networks by introducing Intel's cutting-edge technologies in areas such as artificial intelligence, the Internet of things, cloud computing and 5G Communications, empower Chinese companies to stand out from global competition.

英特爾創(chuàng)新中心的使命是成為連接本土創(chuàng)新資源與全球科技網(wǎng)絡(luò)的紐帶，通過引入英特爾在人工智能、物聯(lián)網(wǎng)、云計(jì)算及5G通信等領(lǐng)域的尖端技術(shù)，賦能中國(guó)企業(yè)，助其在全球競(jìng)爭(zhēng)中脫穎而出。

2. STORYBOARD

Under the bright night sky of Victoria Harbour, a stream of mysterious particles quietly converged into a river of light like the Whisper of time. It poured down the river as if the river of history was rushing before one's eyes. A simple boat, through time and space, driving out of the torrent, witness the vicissitudes of the sea. As the images stack up, the blue ocean dissipates and is replaced by an endless desert-a digital desert waiting to be nourished. Just as every drop of water gathers into a sea, Intel has sowed the seeds of hope in this digital desert since it was founded, leading the tide of the global digital process.

在維多利亞港的璀璨夜幕下，一縷神秘的粒子流猶如時(shí)光的細(xì)語(yǔ)，悄然匯聚成一條光河，傾瀉而下，仿佛歷史的長(zhǎng)河在眼前奔騰。一艘古樸的小舟，穿越時(shí)空，駛出洪流，見證著滄海桑田的變遷。隨著畫面疊化，蔚藍(lán)的海洋漸漸消散，取而代之的是無(wú)垠的沙漠——一片等待滋潤(rùn)的數(shù)字荒漠。正如每一滴水珠匯集成海，英特爾自成立以來，便在這片數(shù)字化的沙漠上播下了希望的種子，引領(lǐng)著全球數(shù)字化進(jìn)程的浪潮。

Then, a series of digital light pillars, such as the light of dawn, across the sky, lead us to review Intel in China's 38 years of glorious experience. These glittering digital fluids, like the imprint of time, eventually settle in the vast starry sky, foreshadowing the limitless possibilities of the future.

隨后，一道道數(shù)字光柱如破曉之光，劃破天際，帶領(lǐng)我們回顧英特爾在中國(guó)深耕38年的輝煌歷程。這些流光溢彩的數(shù)字流體，如同時(shí)間的印記，最終定格于浩瀚星空中，預(yù)示著未來的無(wú)限可能。

Particle fluids have re-emerged, this time embedded in Chinese culture, as a symbol of how Intel has been able to draw inspiration from the country's fertile soil, coalesce with its homegrown partners, and accelerate its own growth. This process is a testimony to the solid foundation that Intel has built in china-the Chengdu Factory, the China Research Institute, the asia-pacific Research and Development Center and a series of innovation bases

粒子流體再次涌現(xiàn)，這次它們?nèi)谌肓酥袊?guó)文化的深厚底蘊(yùn)，象征著英特爾如何在中國(guó)這片沃土上汲取靈感，凝聚力量，與本土伙伴互利共生，加速自身成長(zhǎng)。這一過程見證了英特爾在中國(guó)建立的堅(jiān)實(shí)根基——成都工廠、中國(guó)研究院、亞太研發(fā)中心等一系列創(chuàng)新基地。

3. CHARACTER SETTING

Imagine a visual symphony, real-time images and cutting-edge special effects mixed, capture Intel's brilliant footprint in China and the global digital wave of the magnificent picture. Particle beams, like intelligent guides, travel through time and space, guiding viewers through zero conversations about the past and the future. Every beam of light, every flicker, are carrying a profound moral, telling Intel's cultural heritage and boundless prospects

構(gòu)想一場(chǎng)視覺交響樂，將實(shí)拍影像與尖端特效交織，捕捉英特爾在中國(guó)的輝煌足跡與全球數(shù)字化浪潮的壯麗畫卷。粒子光束，如同智慧的導(dǎo)引者，穿梭于時(shí)空之間，引領(lǐng)觀眾穿越一幕幕歷史與未來的對(duì)話。每一束光，每一次閃爍，都承載著深刻寓意，講述著英特爾的文化底蘊(yùn)與無(wú)垠前景。

We see particle trajectories, rivers of data flowing between reality and imagination, revealing how Intel Shapes Technology. From the innovation hotspots of China to the frontiers of global digitization, this is an epic about connectivity, evolution and dreams. The dance of particles is not only a feast for the eyes, but also a touch of the heart, inviting every audience to immerse themselves in Intel's story and feel the pulse of innovation across time and space.

我們見證粒子的軌跡，仿佛是數(shù)據(jù)的河流，在現(xiàn)實(shí)與想象間流淌，揭示英特爾如何塑造科技格局。從中國(guó)大地的創(chuàng)新熱土到全球數(shù)字化的前沿陣地，這是一部關(guān)于連接、進(jìn)化與夢(mèng)想的史詩(shī)。粒子的舞蹈，不僅是視覺的盛宴，更是心靈的觸動(dòng)，邀請(qǐng)每一位觀眾沉浸于英特爾的故事，感受那跨越時(shí)空的創(chuàng)新脈動(dòng)。

4. CAMERA VOICE DESIGN

The story is weaved with diverse lens language and elaborate cutting-edge special effects, showing Intel's focus on customer value, serving Chinese society, building a prosperous ecosystem, leading technological innovation, and fulfilling corporate responsibilities, promote the development of digital economy. Intel's cooperation with China is not only the exchange of technology, but also the integration of culture, together writing the magnificent chapter of Digital China, hand in hand towards a better future

整個(gè)故事以多樣化的鏡頭語(yǔ)言和精心設(shè)計(jì)的尖端特效編織，展現(xiàn)了英特爾聚焦客戶價(jià)值，服務(wù)中國(guó)社會(huì)，構(gòu)建繁榮生態(tài)，引領(lǐng)技術(shù)創(chuàng)新，履行企業(yè)責(zé)任，推動(dòng)數(shù)字經(jīng)濟(jì)的發(fā)展。英特爾與中國(guó)的合作，不僅是技術(shù)的交流，更是文化的交融，共同書寫著數(shù)字中國(guó)的壯麗篇章，攜手邁向更美好的未來。

The line drawing shows the effect separately

線稿圖單獨(dú)展示效果

Character line draft and color display contrast effect

角色線稿與上色展示對(duì)比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—DIRECTOR /導(dǎo)演

SHUIZHI YIN

—PRODUCTION /制片

XIN YUE HUANG

—STORYBOARD /分鏡

LE GUAN CHEN

—CONCEPTION /美術(shù)

XUE CHAO ZHANG

—ANIMATOR /動(dòng)畫師

MIN HUI ZHOU

SHI GUO WANG

LIN MA / YU ROU CHEN

—SYNTHESIS /合成

MIN HUI ZHOU

9. UGLY INTRODUCTION

中國(guó)蕞丑的一家MG動(dòng)畫公司——（UGLY），專門服務(wù)國(guó)內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點(diǎn)深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術(shù)性專業(yè)人才97位，全國(guó)居家辦公370多位；運(yùn)用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動(dòng)畫作品，服務(wù)1148個(gè)項(xiàng)目準(zhǔn)時(shí)交付率高達(dá)92.9%，每月可以同步進(jìn)行近 50 條MG動(dòng)畫生產(chǎn)線，服務(wù)的品牌項(xiàng)目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌，屬于名副其實(shí)的動(dòng)畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術(shù)”

，現(xiàn)業(yè)界的評(píng)價(jià)：MG動(dòng)畫=安戈力，安戈力=MG動(dòng)畫，已形成行業(yè)符號(hào)，提到國(guó)內(nèi)MG動(dòng)畫基地，你會(huì)想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

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