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《淄博快手》MG拼貼動畫——安戈力文化

互聯(lián)網(wǎng)| 佳片精選 |城市國家宣傳片

—Client/出品方

北京快手廣告有限公司/淄博文旅局

—Project name & type/項目名稱&類型

《淄博快手》MG拼貼動畫

—Production House /制作方

UGLY/安戈力

—Production Date/產出時間

2023年05月22日

—Production cycle /制作周期

90 days

1.BACKGROUNDPROJECT

The birthplace of world football, Zibo, is a football city hidden in the long river of history. 2300 years ago, this city nurtured the famous Chinese sport of playing Cuju and was certified by FIFA as one of the origins of world football.

世界足球的起源地，淄博，一個隱藏在歷史長河中的足球之城。2300年前，這座城市孕育了中國著名的踢蹴鞠運動，被國際足聯(lián)認證為世界足球的起源之一。

2.STORYBOARD

Today, Zibo is shining with its unique Association football culture, while Kwai has brought new vitality to Zibo!

如今，淄博以獨特的足球文化閃耀著光芒，而快手為淄博帶來了全新的活力！

Entering the world of Kwai, you will find that Zibo is integrating into the modern football craze with a new attitude. Zibo Culture and Tourism Bureau and Kwai have worked hand in hand to create a city Marketing plan of "going out to fight in Zibo". Online and offline interactive Cuju banquets for everyone, allowing everyone to personally experience the charm of Zibo!

走進快手的世界，你會發(fā)現(xiàn)淄博正以全新的姿態(tài)融入現(xiàn)代足球的熱潮。淄博文旅局與快手攜手合作，打造了“上場拼搏這場淄博”的城市營銷計劃。線上與線下的全民互動蹴鞠盛宴，讓每個人都能親身感受淄博的魅力！

3.CHARACTER SETTING

The 640 million users in the Kwai reference station like to adapt the Zibo folk song "Chasing Niushan" into a shocking "Swing Zibo" MV. Combining the magic dance style, this video is irresistibly swaying with the music! Let's experience the passion of Zibo together and showcase its charm to the world through music and dance!

快手參考站內6.4億用戶喜好，將淄博民歌《趕牛山》改編成了一支震撼人心的《搖擺淄博》MV。結合魔性舞蹈的方式，這支視頻讓人無法抗拒地跟著音樂搖擺起來！讓我們一起感受淄博的激情，用音樂和舞蹈向世界展示淄博的魅力！

4.CAMERA VOICE DESIGN

The whole film is drawn and produced in the form of collage style. The main color is warm orange and white, because orange is the symbolic color of Kwai, which gives people a warm and enthusiastic feeling visually; The content of the short film mainly tells about Zibo's characteristic culture and how to promote the city through Kwai; The characters are mainly designed around the culture of Cuju, and are depicted in the costumes of ancient people 2300 years ago.

全片采用拼貼風格的形式進行繪制、制作，主色調以暖橘色與白色搭配為主，因為橘色是快手的標志性色彩，在視覺上給人溫暖、熱情的感受；短片內容主要講述淄博特色文化與如何通過快手來宣傳淄博這個城市；人物角色主要圍繞蹴鞠文化去設計，以2300年前的古人當時的服飾去繪制。

The cooperation between Zibo and Kwai enables us to discover the infinite charm of this city. Entering Zibo, you will feel the passion of football and the passion of Zibo. Whether it is the sedimentation of history or the vitality of modernity, Zibo is worth exploring and savoring. Kwai takes you into Zibo to explore this city with deep roots in football!

淄博與快手的合作，讓我們發(fā)現(xiàn)這座城市的無限魅力。走進淄博，你會感受到足球的激情與淄博的熱情。無論是歷史的沉淀還是現(xiàn)代的活力，淄博都值得我們的探索和品味。快手帶你走進淄博，一起探索這個與足球有著深厚淵源的城市！

Character line draft and color display contrast effect

角色線稿與上色展示對比效果

The line drawing shows the effect separately

線稿圖單獨展示效果

Comparison of line draft and scene display

線稿與場景展示對比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—STORYBOARD /分鏡

XIAOHANCHEN

—SCENE TEACHER /場景師

JIAWENXU/ZEQIMA

LINQINGYE/XUEYINGJIA

XIAOYUAN/PENGFEIXU

JIAHOUZOU/YUZEZHENG

ACHAN/HUYEGAO

SUISUI/XIAOYULIU

JIANGSI/RUOYUMA

—PRODUCTION /制片

RUOYUMA

—ANIMATOR /動畫師

SHENGBAICHEN/CHENGZHAN

YINGDANLIU/MINHUIZHOU

—SPECIAL EFFECT /特效師

SHENGBAICHEN/CHENGZHAN

YINGDANLIU/MINHUIZHOU

—CHECKER /動檢師

SHENGBAICHEN

—SYNTHESIS /合成

SHENGBAICHEN

—SOUND&MIX /音效/混錄/錄音

YINGDANLIU

—VOICE ACTOR /配音演員

DACHUIWANG

9.UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——安戈力（UGLY），專門服務國內廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，安戈力（上海、廈門）擁有在職技術性專業(yè)人才97位，全國居家辦公370多位；運用AE、C4D、逐幀、代碼等高技術手段制作前沿風格MG動畫作品，服務1148個項目準時交付率高達92.9%，每月可以同步進行近 50 條MG動畫生產線，服務的品牌項目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌，屬于名副其實的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

安戈力取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術”，現(xiàn)業(yè)界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業(yè)符號，提到國內MG動畫基地，你會想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

此文如需轉載刊用請注明來源公眾號安戈力

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