1.BACKGROUNDPROJECT

In 2022, the World Cup craze is coming. In the land of 100 meters square, dragons and tigers are squatting, and hundreds of boats are fighting for the top. At the same time, the world champion will be late. Mengniu teamed up with UGLY to design the ink-wash style MG animation, and wished the football king Messi together with many fans.

2022，世界杯熱潮來(lái)襲，百米見(jiàn)方之地，龍?bào)椿⒕幔亵礌?zhēng)流，而同時(shí)球王遲暮，此界將破釜沉舟，或折戟沉沙，或百轉(zhuǎn)功成。蒙牛攜手UGLY設(shè)計(jì)此次水墨風(fēng)格MG動(dòng)畫(huà)，與眾多球迷粉絲一同為球王梅西祝愿。

2.STORYBOARD

The designer extracted humanistic emotions from the great work "Northern Expedition Memorial" in history. People with lofty ideals often intertwine with each other in life and spirit at a certain moment. We watched from afar to capture the moment when the football king Messi intertwined with this And magnify the emotions it contains, and then try the traditional method of ink animation to squeeze it into the square inch of 1080*1920, and express the spirit that we currently feel shallowly.

設(shè)計(jì)師從千古之作《出師表》中提煉人文情感，擁有崇高理想的人們，生活上與精神上往往會(huì)在某時(shí)某刻相互交錯(cuò)，我們遠(yuǎn)遠(yuǎn)旁觀捕捉球王梅西與此交錯(cuò)的瞬間并將其蘊(yùn)涵的情感放大，隨后嘗試水墨動(dòng)畫(huà)的傳統(tǒng)方式將其揉入進(jìn)1080*1920這方寸之間，把我們當(dāng)前淺薄感受到的精神稍作具象表現(xiàn)。

The story of Messi must be familiar to everyone. June 24, 1987 was an ordinary day Football gave him pride and left no room for misfortune. He still embraced football through hardships,and when he came to Barcelona, the boy's name was connected with Barcelona: Lionel Messi. Step by step, game by game, more and more honors are in his arms, but for Messi, the distance from the most shining honor, the Hercules Cup, is always one step away. He passed the championship in 14 years, and he was once full of high spirits The eagle gradually loses its former posture. This World Cup wishes the king to spread his wings again and achieve success.

設(shè)計(jì)師從千古之作《出師表》中提煉人文情感，擁有崇高理想的人們，生活上與精神上往往會(huì)在某時(shí)某刻相互交錯(cuò)，我們遠(yuǎn)遠(yuǎn)旁觀捕捉球王梅西與此交錯(cuò)的瞬間并將其蘊(yùn)涵的情感放大，隨后嘗試水墨動(dòng)畫(huà)的傳統(tǒng)方式將其揉入進(jìn)1080*1920這方寸之間，把我們當(dāng)前淺薄感受到的精神稍作具象表現(xiàn)。

3.CHARACTER SETTING

The short film adopts the traditional ink style to shape the image of Messi and other players. The movement of characters with ink texture and the smudged picture add a bit of freehand brushwork to the picture.

短片采用了傳統(tǒng)水墨風(fēng)格塑造梅西等一眾球員的形象，水墨質(zhì)感的人物運(yùn)動(dòng)搭配暈染畫(huà)面，給畫(huà)面增添了幾分寫(xiě)意。

4.CAMERA VOICE DESIGN

The story begins with "Teacher List", the film focuses on our Messi, growing up with football, and the eagle spreads its wings.

故事從《出師表》開(kāi)始，影片以我們的梅西為主，伴隨著足球一路成長(zhǎng)，雄鷹展翅。

The line drawing shows the effect separately

線稿圖單獨(dú)展示效果

Comparison of linedraft and scene display

線稿與場(chǎng)景展示對(duì)比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

9.UGLY INTRODUCTION

中國(guó)蕞丑的一家MG動(dòng)畫(huà)公司——（UGLY），專門服務(wù)國(guó)內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過(guò)程中以耿直、宅心仁厚的特點(diǎn)深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開(kāi)名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

如果您想委托新作品、查看案例作品集，或者只是與我們討論幫助您找到合適的藝術(shù)家來(lái)完成特定項(xiàng)目，或者兼職第二份工作加入我們創(chuàng)作，請(qǐng)告訴我們——我們很樂(lè)意聽(tīng)取您的意見(jiàn)。

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