ByteDance once again held an offline event called "2023 Creation Season", which requires everyone's imagination to be used, and there are many gifts to give, how can Uglystand by and watch such an important thing?

字節(jié)跳動(dòng)再次舉辦線下活動(dòng)，名為“2023創(chuàng)造季”，活動(dòng)需要大家發(fā)揮想象力，同時(shí)還有很多禮品送出，這么重要的事情安戈力怎么能袖手旁觀呢？

Come on! Let's take a look atUgly's promotional video for ByteDance.

來(lái)吧！一起看看安戈力為字節(jié)跳動(dòng)打造的宣傳短片。

2.STORYBOARD

The basic elements are still the same as the previous "Idea Plus", they are all painted with colored brushes. The difference is that this time more effort has been put into the composition of the pattern, the overall intention is more concrete, and the content of the activity is more down-to-earth, which can be understood at a glance without losing grace, without pretending to be profound.

基礎(chǔ)元素還是與上一次的“idea plus”一致，都是使用彩色筆刷進(jìn)行繪制。不同的是，這一次在構(gòu)成的圖案上下了更多功夫，整體的意向更加具象化，結(jié)合活動(dòng)內(nèi)容更接地氣，一眼就能看懂又不失風(fēng)度，沒(méi)有故作高深。

This short film is mainly an introduction to the 2023 creation season, there are many exhibition areas at the event, and the same color bar is used to outline the different functions of each exhibition area, and at the same time introduce the content and benefits of the event.

這次的短片主要是2023創(chuàng)造季介紹，活動(dòng)上有很多展區(qū)，同樣是使用彩條勾畫各個(gè)展區(qū)不同的功能，同時(shí)介紹活動(dòng)內(nèi)容以及福利。

3.CHARACTER SETTING

This time the text and the pattern are more closely combined, the more text means the more difficult the animation production, the text is the most difficult thing to show in the animation, the animation effect is too monotonous will appear dull, the rich animation effect needs more key frames, and the adjustment process will become troublesome.

這一次文字和圖案結(jié)合的更加緊密，文字越多就意味著動(dòng)畫制作的難度越高，文字是動(dòng)畫中最難以展現(xiàn)的東西，動(dòng)效太單調(diào)會(huì)顯得呆板，豐富的動(dòng)效就需要更多的關(guān)鍵幀，調(diào)節(jié)的過(guò)程也會(huì)變得麻煩。

Ugly won't be timid in the face of difficult problems, let's see how we do it!

安戈力在難題面前也不會(huì)膽怯，看看我們是怎么做的吧！

4.CAMERA VOICE DESIGN

Graphics drive text, this is Ugly's solution, the text itself is static, all their actions are drawn by the colored lines to pull, the visual is more realistic, and it can easily guide the center of gravity to the text content!

圖形帶動(dòng)文字，這是安戈力的解決方案，文字本身是靜態(tài)的，它們的所有動(dòng)作都由繪制出的彩色線條去牽動(dòng)，視覺(jué)上更具真實(shí)感，也能夠輕松將重心引導(dǎo)到文字內(nèi)容之上！

The line drawing shows the effect separately

線稿圖單獨(dú)展示效果

Comparison of line draft and scene display

線稿與場(chǎng)景展示對(duì)比效果

5.SPECIAL EFFECTS