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1.BACKGROUNDPROJECT
JACK WOLFSKIN was founded in 1981 and headquartered in Edelstein, Germany. It is the largest outdoor sports brand in Germany and one of the most important brands in the European outdoor market.
JACK WOLFSKIN創(chuàng)立于1981年，總部位于德國(guó)的伊德斯坦因，是德國(guó)第一大戶(hù)外運(yùn)動(dòng)品牌，也是歐洲戶(hù)外市場(chǎng)上最重要的品牌之一。
As the top outdoor brand in Germany, JACK WOLFSKIN has been renowned in Europe for its unique design and superior quality since 1981. JACK WOLFSKIN believes that outdoor sports should be a pleasure, and outdoor enthusiasts can always feel "At Home Outdoors" when using equipment. In 2007, JACK WOLFSKIN planned to selectively introduce some product lines into the Chinese market in October, such as tents, backpacks, clothing, etc.
作為德國(guó)戶(hù)外第一品牌，JACK WOLFSKIN自1981年以來(lái)，以獨(dú)特的設(shè)計(jì)、上乘的品質(zhì)，享譽(yù)歐洲。JACK WOLFSKIN相信戶(hù)外運(yùn)動(dòng)應(yīng)該是一種樂(lè)趣，戶(hù)外愛(ài)好者使用裝備時(shí)能時(shí)刻感到“At Home Outdoors”。2007年，JACK WOLFSKIN計(jì)劃在10月份選擇性地引進(jìn)一些產(chǎn)品系列進(jìn)入中國(guó)市場(chǎng)，像帳篷、背包、服裝等。
2.STORYBOARD
The fundamental principle of Jack Wolfskin's every product is the perfect combination of optimal functionality and maximum comfort. They firmly believe that outdoor sports should be full of fun, and products should help users achieve a comfortable outdoor experience. The entire product line includes functional clothing, tools, and shoes specifically designed for outdoor sports, tourism, and leisure, divided into series such as "Outdoor Mountaineering", "Travel Hiking", "Urban Outdoor", and "Leisure and Wilderness".
Jack Wolfskin每一件產(chǎn)品的基本原理就是完美結(jié)合最佳的功能性和最高的舒適度。他們堅(jiān)信，戶(hù)外運(yùn)動(dòng)應(yīng)該是充滿樂(lè)趣的，產(chǎn)品應(yīng)當(dāng)幫助使用者獲得舒適的戶(hù)外體驗(yàn)。整個(gè)產(chǎn)品線包括為戶(hù)外運(yùn)動(dòng)、旅游和休閑專(zhuān)門(mén)設(shè)計(jì)的功能性服裝，用具以及鞋品，分為“戶(hù)外登山”，“旅行遠(yuǎn)足”，“都市戶(hù)外”，“休閑野趣”等系列。
3.CHARACTER SETTING
Because this film is a live shot to animated scene, in character design, we design the animation scene, character image, and action through live shots of the characters, their movements, and the surrounding environment.
因?yàn)楸酒菍?shí)拍畫(huà)面轉(zhuǎn)動(dòng)畫(huà)畫(huà)面，在人物設(shè)計(jì)上我們通過(guò)實(shí)拍人物與運(yùn)動(dòng)動(dòng)勢(shì)及周?chē)h(huán)境，進(jìn)行動(dòng)畫(huà)場(chǎng)景與人物形象及動(dòng)作的設(shè)計(jì)。
4.CAMERA VOICE DESIGN
The scene illustration in this short film is a new breakthrough in our company's illustration style design. The extreme use of point, line, and plane elements has created a complex and well lit rainforest environment. In terms of animation production, a combination of frame by frame animation and MG animation is used to quickly cut close-up, close up, and distant shots, expressing a sense of movement speed and expressing the freedom to travel freely in nature wearing the brand's clothing.
本次短片中場(chǎng)景插畫(huà)是我們公司插畫(huà)風(fēng)格設(shè)計(jì)的一次新突破，點(diǎn)線面元素的極致運(yùn)用構(gòu)建了環(huán)境復(fù)雜、光線豐富的雨林環(huán)境。在動(dòng)畫(huà)制作上采用逐幀動(dòng)畫(huà)與MG動(dòng)畫(huà)的結(jié)合，通過(guò)快速直切特寫(xiě)、近景、遠(yuǎn)景鏡頭，表現(xiàn)運(yùn)動(dòng)速度感，表達(dá)身著該品牌服飾可以在大自然中自由暢快的旅行。
Character line draft and color display contrast effect
角色線稿與上色展示對(duì)比效果
The line drawing shows the effect separately
線稿圖單獨(dú)展示效果
Comparison of line draft and scene display
線稿與場(chǎng)景展示對(duì)比效果
5.SPECIAL EFFECTS
6.SPECIAL EFFECTS
7.ON SITE
8.HD WALLPAPERS
9.UGLY INTRODUCTION
中國(guó)蕞丑的一家MG動(dòng)畫(huà)公司——安戈力（UGLY），專(zhuān)門(mén)服務(wù)國(guó)內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過(guò)程中以耿直、宅心仁厚的特點(diǎn)深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開(kāi)名聲。
UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.
CNY新年賀歲
電商/快消品
金融
互聯(lián)網(wǎng)/游戲
文旅體育
醫(yī)療/科技
政府合作
廈門(mén)市委文明辦·文明習(xí)慣|廈門(mén)人才領(lǐng)導(dǎo)組|i廈門(mén)|浙江省數(shù)據(jù)開(kāi)放平臺(tái)|廈門(mén)市委文明辦| 廈門(mén)市政園林局 |廈門(mén)人才領(lǐng)導(dǎo)組|廈門(mén)交警文明交通|廈門(mén)交警一盔一帶|掃黑除惡|通惠河-北京文旅局| 深圳福田三十周年 |汝州法院| 廈門(mén)石油交易中心 |廈門(mén)綠化辦 |廈門(mén)交警故事|廈門(mén)市垃圾分類(lèi)管理中心|廈門(mén)市綜治辦| 廈門(mén)市文明辦 |廈門(mén)市公安局·禁毒篇|交警主持人|廈門(mén)廣播電視集團(tuán)|廈門(mén)市政府|國(guó)家電網(wǎng)|廣州電網(wǎng)| 茂名供電局 |中央電視臺(tái)紀(jì)錄頻道|廈門(mén)兩岸股權(quán)交易中心|廈門(mén)市集美區(qū)人民法院|交通運(yùn)輸部東海第二救助飛行隊(duì)|海滄中醫(yī)藥博物館|廈門(mén)市公共安全管理中心|廈門(mén)市公安局·紀(jì)念五四運(yùn)動(dòng)|廈門(mén)市委文明辦·MV篇|北京世園會(huì) | 珠海供電局 | 智慧政法 | 遠(yuǎn)致環(huán)保 |廈門(mén)商務(wù)局 |世茂雙子塔新春| 淄博快手 | 北京觀音寺 |廣州消防| 同安垃圾分類(lèi)| 上海乘車(chē)丨
家居房地產(chǎn)
世茂|貝殼找房-善貝|萬(wàn)科直播|建發(fā)房產(chǎn)|貝殼找房|鏈家|聯(lián)發(fā)集團(tuán)·抗疫篇|德佑| 廈門(mén)鐘樓商城|億利華彩城|世貿(mào)集團(tuán)·社區(qū)篇|世茂集團(tuán)·戶(hù)型篇|萬(wàn)科MI|聯(lián)發(fā)集團(tuán)|聯(lián)發(fā)35周年|聯(lián)發(fā)· 成長(zhǎng)篇|象嶼集團(tuán)|聯(lián)發(fā)初心篇|銀泰百貨|京閩悅府 |SM城市廣場(chǎng)|鼎誠(chéng)國(guó)際 | 集美新城 |致歐家居 | 梵遜德邦 | 立林科技展會(huì)活動(dòng) |萬(wàn)科IP| 龍灣導(dǎo)覽地圖| 萬(wàn)科新生活|
其他合作
- 來(lái)訪地址 ：
總部:廈門(mén)湖里華昌路125號(hào)聯(lián)發(fā)東南天地A202
華東:上海市靜安區(qū)銅仁路229號(hào)東海SOHO21樓2112室
上海市寶山區(qū)高境三鄰橋體育文化園16號(hào)2樓
華北:北京市朝陽(yáng)區(qū)十里堡路1號(hào)171幢平房330號(hào)
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