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《華為金融》實拍結(jié)合三維動畫——安戈力文化

通訊設(shè)備| 佳片精選 |三維動畫

—Client/出品方

華為

—Project name & type/項目名稱&類型

《華為金融》實拍結(jié)合三維動畫宣傳片

—Production House /制作方

UGLY/安戈力

—Production Date/產(chǎn)出時間

2023年10月11日

—Production cycle /制作周期

39 days

1.BACKGROUNDPROJECT

Huawei Finance, as an important component of Huawei Group, has been carrying the mission of promoting digital transformation in the financial industry since its inception. Relying on Huawei's profound accumulation in communication, cloud computing, big data and other fields, Huawei Financial is committed to providing comprehensive and intelligent solutions for global financial institutions, helping them steadily move forward in the complex and ever-changing financial market. From the initial technological exploration to the current industry leader, Huawei Finance has always adhered to the principle of "customer-centric, driven by technological innovation", constantly breaking through itself and leading the future of financial technology.

華為金融，作為華為集團的重要組成部分，自誕生之日起便承載著推動金融行業(yè)數(shù)字化轉(zhuǎn)型的使命。依托于華為在通信、云計算、大數(shù)據(jù)等領(lǐng)域的深厚積累，華為金融致力于為全球金融機構(gòu)提供全方位、智能化的解決方案，助力其在復雜多變的金融市場中穩(wěn)健前行。從最初的技術(shù)探索到如今的行業(yè)領(lǐng)軍者，華為金融始終堅持“以客戶為中心，以技術(shù)創(chuàng)新為驅(qū)動”，不斷突破自我，引領(lǐng)金融科技的未來。

In the surging wave of digital finance, Huawei Finance has become a backbone force in safeguarding the security and development of the global financial industry with its profound technological foundation and innovative spirit. The meticulously crafted 3D animation not only provides a deep interpretation of Huawei Financial's brand history and core values, but also vividly showcases the five core concepts of "high availability, high security, high performance, efficient operation and maintenance, and green and low-carbon". Through this visual feast, we will take you into the digital world of Huawei Finance and experience how it uses technology as a pen to draw a grand blueprint for the future of finance.

在風起云涌的數(shù)字金融浪潮中，華為金融以其深厚的科技底蘊和創(chuàng)新精神，成為了守護全球金融行業(yè)安全與發(fā)展的中堅力量。本次精心打造的三維動畫，不僅是對華為金融品牌歷史與核心價值的深度詮釋，更是對“高可用、高安全、高性能、高效運維、綠色低碳”五大核心理念的生動展現(xiàn)。通過這場視覺盛宴，我們將帶您走進華為金融的數(shù)字世界，感受其如何以科技為筆，繪制金融未來的宏偉藍圖。

2.STORYBOARD

The prologue of the film slowly opens under a ray of morning sunshine, with high-rise buildings lining the Financial Street and people coming and going, creating a vibrant scene. The camera slowly advances and freezes in front of a tall financial center office building, indicating that the story of Huawei Finance is about to unfold here. Subsequently, the film seamlessly transitions to the 3D animation section, with five distinct 3D image IPs - high availability, high security, high performance, efficient operation and maintenance, and green low-carbon - appearing one by one.

影片的序幕在一縷清晨的陽光下緩緩拉開，金融街上的高樓林立，人來人往，一片生機勃勃的景象。鏡頭緩緩推進，定格在一座高大的金融中心寫字樓前，預示著華為金融的故事即將在這里展開。緊接著，影片無縫過渡到三維動畫部分，五個鮮明的三維形象IP——高可用、高安全、高性能、高效運維、綠色低碳逐一亮相。

These images not only represent Huawei Finance's five core advantages in the field of financial technology, but also demonstrate through vivid animation how Huawei Finance uses technological power to safeguard the security and stability of the financial industry.

這些形象不僅代表了華為金融在金融科技領(lǐng)域的五大核心優(yōu)勢，更通過生動的動畫演繹，展現(xiàn)了華為金融如何以科技力量守護金融行業(yè)的安全與穩(wěn)定。

3.CHARACTER SETTING

This animation adopts a modern yet technologically advanced 3D scene design, with blue and silver as the main color combinations, creating a calm, efficient, and safe atmosphere. From bustling urban streets to high-tech financial centers, from busy trading halls to quiet data centers, every scene has been carefully designed to restore the most authentic financial ecology, while incorporating elements of future technology, showcasing Huawei Finance's profound understanding and unique insights into digital transformation.

本次動畫采用了現(xiàn)代而又不失科技感的三維場景設(shè)計，色彩搭配以藍色和銀色為主，營造出一種冷靜、高效、安全的氛圍。從繁華的都市街景到高科技的金融中心，從繁忙的交易大廳到靜謐的數(shù)據(jù)中心，每一個場景都經(jīng)過精心設(shè)計，力求還原最真實的金融生態(tài)，同時融入未來科技的元素，展現(xiàn)華為金融對數(shù)字化轉(zhuǎn)型的深刻理解和獨到見解。

The five major IP characters in the animation are one of the highlights of this design. These five IP images are not only uniquely designed and have their own characteristics, but also cleverly integrate Huawei Finance's brand philosophy and values. They shuttle between reality and imagination in a lively and vivid manner, becoming a bridge connecting the audience with financial technology. Each IP image has a distinct personality and story background, and through their perspectives and experiences, viewers can more intuitively feel Huawei Finance's exploration and achievements in the field of financial technology. At the same time, these IP images are also easy for the audience to recognize and remember, adding more fun and interactivity to Huawei Finance's brand communication.

動畫中的五大IP形象是本次設(shè)計的亮點之一。這五個IP形象不僅設(shè)計獨特、各具特色，還巧妙地融入了華為金融的品牌理念和價值觀。它們以生動活潑的姿態(tài)穿梭于現(xiàn)實和想象空間，成為連接觀眾與金融科技的橋梁。每個IP形象都擁有鮮明的個性和故事背景，通過它們的視角和經(jīng)歷，觀眾能夠更直觀地感受到華為金融在金融科技領(lǐng)域的探索與成就。同時，這些IP形象也易于觀眾識別和記憶，為華為金融的品牌傳播增添了更多的趣味性和互動性。

4.CAMERA VOICE DESIGN

In terms of animation effects, we use smooth camera language, fine detail portrayal, and rich light and shadow changes to enhance the attractiveness and expressiveness of the content, allowing the audience to enjoy a visual feast while deeply understanding Huawei Finance's brand philosophy and core values. At the same time, we use AE packaging, light and shadow changes, camera shuttle and other techniques to create stunning visual effects and enhance the attractiveness and expressiveness of the content. In composition, pay attention to the balance and layering of the picture. Enhance the dynamic and smooth nature of the image through various techniques such as camera movement and transitions; At the same time, various scenes such as close-up, mid shot, and panoramic are used to showcase details and emotions in different settings.

在動畫效果上，我們運用了流暢的鏡頭語言、精細的細節(jié)刻畫和豐富的光影變化，旨在增強內(nèi)容的吸引力和表現(xiàn)力，讓觀眾在享受視覺盛宴的同時，深刻理解華為金融的品牌理念和核心價值，同時運用AE包裝、光影變化、鏡頭穿梭等手法，營造出震撼的視覺效果，增強內(nèi)容的吸引力和表現(xiàn)力。在構(gòu)圖上，注重畫面的平衡與層次感。通過多種運鏡、轉(zhuǎn)場等手法，增強畫面的動感和流暢性；同時，運用特寫、中景、大全景等多種景別，展現(xiàn)不同場景下的細節(jié)和情感。

Character line draft and color display contrast effect

角色線稿與上色展示對比效果

This live action combined with 3D animation comprehensively showcases the history, core values, and five core concepts of Huawei Financial brand. Through creative storylines, exquisite visual design, and vivid animation effects, we aim to showcase Huawei Finance's guardian image in the digital finance era to global audiences, conveying its brand philosophy of innovation, efficiency, safety, and green.

本次的實拍結(jié)合三維動畫對華為金融品牌歷史、核心價值以及五大核心理念的全面展現(xiàn)。通過創(chuàng)造性的故事情節(jié)、精美的視覺設(shè)計和生動的動畫效果，我們旨在向全球觀眾展示華為金融在數(shù)字金融時代的守護者形象，傳遞其創(chuàng)新、高效、安全、綠色的品牌理念。

In the future, Huawei Finance will continue to lead the digital transformation of the financial industry with technology as its wing, and contribute its own strength to the prosperity and development of the global financial market.

在未來的日子里，華為金融將繼續(xù)以科技為翼，引領(lǐng)金融行業(yè)的數(shù)字化轉(zhuǎn)型之路，為全球金融市場的繁榮發(fā)展貢獻自己的力量。

The line drawing shows the effect separately

線稿圖單獨展示效果

Comparison of line draft and scene display

線稿與場景展示對比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

AOMEI SHANGHAI

—STORYBOARD /分鏡

XIANG ZHOU

—SCOUTING /勘景

WEIDONG ZHA

—CONCEPTION /元素設(shè)計

YANG ZHUANG

—ORIGINALPAINTER/原畫師

JINJIN LIN

—MIDDLEPICTURE /中間畫

JINJIN LIN

—SCENE TEACHER /場景師

YANG ZHUANG

—COLOR SETTING /色定

JIAWEN

—DIRECTOR /導演

WEIDONG ZHA

—PRODUCTION /制片

WEIDONG ZHA / WENLIN CAI / XIN CHEN

—ANIMATOR /動畫師

M/HONG HE/SHENGUO WANG

—SPECIAL EFFECT /特效師

PENGPENG

—CHECKER /動檢師

PENGPENG

—EDITING /剪輯

YAOZHOU YU

—SYNTHESIS /合成

YAOZHOU YU / HONG HE / MINHUI ZHOU

—SOUND&MIX /音效/混錄/錄音

YAOZHOU YU

—MUSIC /選曲

YAOZHOU YU

—VOICE ACTOR /配音演員

9.UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——（UGLY），專門服務(wù)國內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術(shù)性專業(yè)人才97位，全國居家辦公370多位；運用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風格MG動畫作品，服務(wù)1148個項目準時交付率高達92.9%，每月可以同步進行近 50 條MG動畫生產(chǎn)線，服務(wù)的品牌項目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌，屬于名副其實的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術(shù)”，現(xiàn)業(yè)界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業(yè)符號，提到國內(nèi)MG動畫基地，你會想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

此文如需轉(zhuǎn)載刊用請注明來源公眾號安戈力

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金融

互聯(lián)網(wǎng)/游戲

文旅體育

醫(yī)療/科技

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