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《零跑奧迪》MG動(dòng)畫——安戈力文化

汽車| 佳片精選 |MG圖形動(dòng)畫

—Client/出品方

零跑

—Project name & type/項(xiàng)目名稱&類型

零跑C10MG動(dòng)畫宣傳片

—Production House /制作方

UGLY/安戈力

—Production Date/產(chǎn)出時(shí)間

2023年12月2日

—Production cycle /制作周期

10 days

1.BACKGROUNDPROJECT

In a world brimming with technology and futurism, Leap Motor is dedicated to creating smarter and more eco-friendly modes of transportation. As environmental issues become increasingly severe, the demand for sustainable travel solutions grows ever more urgent. Leap Motor, as an industry pioneer, once again leads the trend with the debut of its latest creation, the C10!

在一個(gè)充滿科技感與未來主義色彩的世界里，零跑汽車致力于創(chuàng)造更加智能、環(huán)保的交通工具。隨著環(huán)境問題日益嚴(yán)重，人們對(duì)可持續(xù)出行的需求愈發(fā)迫切。零跑汽車作為行業(yè)先鋒再再次引領(lǐng)風(fēng)潮，攜全新力作C10閃耀登場(chǎng)！

The C10 is a model that embodies both high-tech features and environmental friendliness—it's not just a car but also an exploration of future lifestyles. To better showcase the charm of this new vehicle, a creative and imaginative MG animation promotional video has been specially produced.

C10是一款集高科技與綠色環(huán)保于一身的車型，它不僅僅是一款車，更是對(duì)未來生活方式的一種探索，為了更好地展現(xiàn)這款新車的魅力，特別制作了一部充滿創(chuàng)意與想象的MG動(dòng)畫宣傳片。

安戈力

，贊1

2.STORYBOARD

The animation begins with the tail flame of a rocket slicing through the night sky, symbolizing the Leap C10 as a beacon of light illuminating the path to the future. As the camera pulls back to reveal the cityscape above, modern cities gradually come into view, signifying that the C10 will lead us into a smarter and greener way of life. Following the rocket's trajectory, the scene transitions into space, showcasing the limitless possibilities of the Leap C10.

動(dòng)畫以一個(gè)火箭的尾焰劃破夜空開始，象征著零跑C10如同一道曙光，照亮了未來的道路。隨著鏡頭拉遠(yuǎn)至城市的上方，一座座現(xiàn)代化的城市緩緩顯現(xiàn)，寓意著C10將帶領(lǐng)我們駛?cè)敫又悄?、環(huán)保的生活方式。鏡頭跟隨火箭的軌跡，逐漸飛入宇宙，展示出零跑C10的無限可能。

3.CHARACTER SETTING

In space, the Leap C10 transforms into a spaceship, navigating through the stars. Visually, a modern minimalist design concept is employed, complemented by vibrant color contrasts, making the overall picture both technologically advanced and lively. In terms of color scheme, blue tones represent technology, green tones signify environmental protection, while white and bluish-gray are used to depict the modernity of the city.

在宇宙中，零跑C10化身為一艘宇宙飛船，穿梭于星際之間。在整體的視覺上，采用了現(xiàn)代簡(jiǎn)約的設(shè)計(jì)理念，配合鮮艷的顏色對(duì)比，使整體畫面既具有科技感又不失活力，在色彩上搭配上，整體使用了藍(lán)色系代表科技感，綠色系代表環(huán)保，白色和藍(lán)灰色則用于表現(xiàn)都市的現(xiàn)代感。

4.CAMERA VOICE DESIGN

The Leap C10 is not just another electric vehicle; it represents our vision for a better future in mobility. It symbolizes the fusion of innovation, technology, and dreams, embodying Leap Motor's relentless pursuit of sustainable development and smart living. Through this MG animation, we hope to convey the significance of the C10—it's not just a companion for daily commuting but also a key to the future, guiding us to explore a broader world.

零跑C10，不僅僅是一款新型電動(dòng)汽車，更是我們對(duì)未來出行方式的美好愿景。它象征著創(chuàng)新、科技與夢(mèng)想的融合，代表了零跑汽車對(duì)于可持續(xù)發(fā)展與智能生活的不懈追求。通過這次的MG動(dòng)畫，希望能夠傳達(dá)出C10所承載的意義——它不僅是日常通勤的伙伴，更是通往未來的一把鑰匙，引領(lǐng)我們探索更加廣闊的世界。

Character line draft and color display contrast effect

角色線稿與上色展示對(duì)比效果

The line drawing shows the effect separately

線稿圖單獨(dú)展示效果

Comparison of line draft and scene display

線稿與場(chǎng)景展示對(duì)比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—STORYBOARD /分鏡

XIXIJIANG

—ORIGINALPAINTER/原畫師

SILI/SHIJIUHUA

—SCENE TEACHER /場(chǎng)景師

SILI/SHIJIUHUA

—COLOR SETTING /色定

SILI/SHIJIUHUA

—DIRECTOR /導(dǎo)演

SISI

—PRODUCTION /制片

SISI

—ANIMATOR /動(dòng)畫師

JIAXU WANG

—SPECIAL EFFECT /特效師

JIAXU WANG

—CHECKER /動(dòng)檢師

SISI M

—SYNTHESIS /合成

JIAXU WANG

—SOUND&MIX /音效/混錄/錄音

SHENGBAICHEN

—MUSIC /選曲

JIAXU WANG

9.UGLY INTRODUCTION

中國(guó)蕞丑的一家MG動(dòng)畫公司——（UGLY），專門服務(wù)國(guó)內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點(diǎn)深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，

（上海、廈門）擁有在職技術(shù)性專業(yè)人才97位，全國(guó)居家辦公370多位；運(yùn)用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動(dòng)畫作品，服務(wù)1148個(gè)項(xiàng)目準(zhǔn)時(shí)交付率高達(dá)92.9%，每月可以同步進(jìn)行近 50 條MG動(dòng)畫生產(chǎn)線，服務(wù)的品牌項(xiàng)目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌，屬于名副其實(shí)的動(dòng)畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術(shù)”

，現(xiàn)業(yè)界的評(píng)價(jià)：MG動(dòng)畫=安戈力，安戈力=MG動(dòng)畫，已形成行業(yè)符號(hào)，提到國(guó)內(nèi)MG動(dòng)畫基地，你會(huì)想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

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安戈力

丑從未如此藝術(shù)&MG動(dòng)畫研究所

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