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《零碳之道》MG動畫——安戈力文化

輕工制造| 佳片精選 |MG圖形動畫

—Client / 出品方

英特爾

—Project name & type/項目名稱&類型

零碳之道MG動畫宣傳片

—Production House / 制作方

UGLY/安戈力

—Production Date/產出時間

2023年11月10日

—Production cycle / 制作周期

15 days

1. BACKGROUND PROJECT

Today, climate change has become a significant challenge that we must face. This time, we use art to convey a concept of harmonious coexistence and emphasize the importance of environmental protection. By showcasing the natural beauty and cultural characteristics of different cities, we aim to generate public attention and support for sustainable development in an animated short film titled "The Path to Zero Carbon."

如今，氣候變化已經成為了我們不得不面對的重大挑戰(zhàn)，這一次我們用藝術的形式去傳達一種和諧共生的生活理念，同時強調保護環(huán)境的重要性。通過展示不同城市的自然美景和文化特色，激發(fā)公眾對可持續(xù)發(fā)展的關注和支持來制作動畫短片——《零碳之道》。

2. STORYBOARD

"The Path to Zero Carbon," an MG (Motion Graphics) animation, is rich in cultural significance and environmental aspirations. It begins with a scroll slowly unfurling, accompanied by the rising red sun, symbolizing new beginnings and hope. As the scenes unfold, viewers are taken on a green journey through China, showcasing natural landscapes and cultural landmarks from Macao, Chengdu, Beijing, Guizhou, and Nanjing.

《零碳之道》這一部MG動畫，濃縮了豐富的文化內涵和環(huán)保愿景。它以一幅緩緩展開的卷軸作為開端，天邊紅日初升，象征著新的開始與希望。隨后，畫面依次展現了澳門、成都、北京、貴州和南京等地的自然風光與人文景觀。隨著鏡頭的推進，觀眾仿佛踏上了一段穿越中國的綠色之旅。

In Beijing, crystal-clear rivers reflect ancient architecture; in Guizhou, the warmth of Miao village bonfire parties, the melodious music, and the vibrant dances showcase the charm of ethnic minority cultures; the plains and rivers of Chengdu present a serene and harmonious landscape. The lotus flowers of Nanjing and the dragon-shaped kites of Macao add diversity and fun to the story. Finally, as a white bird glides across the sky, the animation concludes in a peaceful and tranquil manner.Would you like me to generate some visual images based on these descriptions? If so, please let me know which scenes you would like to see illustrated.

在北京，我們看到了清澈的河水與古老的建筑相映成趣；在貴州，苗寨的篝火晚會、悠揚的音樂和熱情的舞蹈讓我們感受到了少數民族文化的魅力；成都的平原與河流則展現了另一種寧靜與和諧。南京的荷花與澳門的龍形風箏更是增添了故事的多樣性與趣味性。最后，隨著一只白色的鳥兒劃過天空，動畫在一片祥和之中落下帷幕。

3. CHARACTER SETTING

The animation employs the MG (Motion Graphics) style, with meticulous visual treatment and smooth camera movements, infusing each frame with vitality. From the first rays of sunlight to the twinkling stars over Miao village at night, and the gentle ripples in the lotus pond of Nanjing, every detail is carefully crafted to offer a visual and spiritual feast. The entire scene is rendered in soft and fresh tones, creating a peaceful atmosphere. Meanwhile, extensive use of negative space techniques makes the overall composition simple and elegant. The detailed work reflects the author's profound artistic skills and delicate emotional expression.

動畫采用了mg動畫的形式，通過細膩的畫面處理和流暢的鏡頭運動，使每一幀都充滿了生命力。從天邊的第一縷陽光到苗寨夜空中閃爍的星星，再到南京荷塘里的輕輕蕩漾，每一個細節(jié)都被精心雕琢，旨在為觀眾呈現一場視覺與心靈的盛宴。整個畫面采用淡雅清新的色調，營造出一種寧靜祥和的感覺。同時運用了大量的留白技巧，使得整體構圖更加簡潔大方。而在細節(jié)處理上，則充分體現了作者深厚的繪畫功底和細膩的情感表達能力。

4. CAMERA VOICE DESIGN

"The Path to Zero Carbon" is not just an animation but also a journey of the soul. We hope this work will inspire more people to pay attention to environmental protection and work together towards achieving the "zero carbon" goal. Let us join hands and leave beautiful footprints on this green path.

《零碳之道》不僅僅是一段動畫，更是一次心靈之旅。希望通過這部作品，我們能夠喚起更多人對于環(huán)境保護的關注，共同為實現“零碳”目標而努力。讓我們攜手同行，在這條綠色之路上留下美麗的足跡。

The line drawing shows the effect separately

場景圖單獨展示效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—STORYBOARD /分鏡

SHANTAO

—CONCEPTION /元素設計

BEIJING JIMUCHANGTIAN

—ORIGINALPAINTER /原畫師

BEIJING JIMUCHANGTIAN

—SCENE TEACHER /場景師

BEIJING JIMUCHANGTIAN

—COLOR SETTING /色定

BEIJING JIMUCHANGTIAN

—DIRECTOR /導演

SHANTAO

—PRODUCTION /制片

SHANTAO

—ANIMATOR /動畫師

SHENGBAI CHEN

—SPECIAL EFFECT /特效師

SHENGBAI CHEN

—CHECKER /動檢師

M/SISSI

—EDITING /剪輯

SHENGBAI CHEN

—SYNTHESIS /合成

SHENGBAI CHEN

—SOUND&MIX /音效/混錄/錄音

SHENGBAI CHEN

—MUSIC /選曲

SHENGBAI CHEN

9. UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——（UGLY），專門服務國內廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術性專業(yè)人才97位，全國居家辦公370多位；運用AE、C4D、逐幀、代碼等高技術手段制作前沿風格MG動畫作品，服務1148個項目準時交付率高達92.9%，每月可以同步進行近 50 條MG動畫生產線，服務的品牌項目既有眾多耳熟能詳的大品牌也有初創(chuàng)及小眾品牌，屬于名副其實的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術”，現業(yè)界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業(yè)符號，提到國內MG動畫基地，你會想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

此文如需轉載刊用請注明來源公眾號安戈力

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