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《迪士尼舞蹈》實拍結合MG動畫——安戈力文化

休閑娛樂| 佳片精選 |MG圖形動畫

—Client / 出品方

迪士尼

—Project name & type/項目名稱&類型

《迪士尼舞蹈》實拍結合MG動畫

—Production House / 制作方

UGLY/安戈力

—Production Date/產出時間

2023年12月27日

—Production cycle / 制作周期

18days

1. BACKGROUND PROJECT

As the opening of the special parade in Zootopia Day approaches, Disney once again breaks through the boundaries of imagination and brings a fun and entertaining claw dance teaching. Friends from all over the world are invited to join this carnival! After 18 days of meticulous craftsmanship by Angoli, we promise that this will be an exciting audiovisual journey!

在瘋狂動物城日特別巡游開幕的腳步臨近，迪士尼再次突破想象的邊界，帶來一場集趣味性與娛樂性于一體的爪爪舞教學，邀請全世界的朋友們一同加入這場狂歡！經過安戈力18天的精工細琢，我們承諾，這將是一次讓人心潮澎湃的視聽之旅！

2. STORYBOARD

The film slowly opens from a high-altitude aerial perspective at Disney Park, accompanied by cheerful music, and the camera slowly descends to focus on six unique dancers: street dancers - deer, firefighters - wolves, inspirational artists - reindeer, hip-hop boys - squirrels, business operators - pandas, street dancers - cows. Six live action role dancers appear, like messengers of Zootopia, leading us into a magical world with their unique claw dance steps.

影片由迪士尼園區(qū)的高空航拍視角徐徐拉開序幕，伴隨著歡快的音樂，鏡頭緩緩下降，聚焦于六位各具特色的舞者：街頭舞者—鹿、消防衛(wèi)士—狼、靈感藝術家-馴鹿、嘻哈少年—松鼠、商界經營—熊貓、街頭舞者—牛六位真人扮演角色舞者亮相，猶如瘋狂動物城的使者，用獨特的爪爪舞步，引領我們進入一個充滿魔力的世界。

The film is ingeniously crafted, utilizing the flexibility and adaptability of MG animation, combined with Disney's claw dance shooting materials, using flat lines and distinct "claw" symbols to seamlessly connect with the actual shooting footage and dynamic music, inspiring infinite creative sparks. Enhance visual effects while achieving a one plus one greater than two effect with real-life quality, making every frame full of passion and emotional appeal. The entire film revolves around the elements of "claws" throughout, showcasing both individual creativity and strengthening the theme expression, leaving a refreshing and memorable impression.

影片匠心獨運，巧妙運用MG動畫的靈活適配度，結合迪士尼的爪爪舞拍攝素材，運用扁平線條與鮮明的“爪爪”符號，與實拍畫面及動感音樂無縫對接，激發(fā)無限創(chuàng)意火花。增強視覺效果的同時和實拍質感實現(xiàn)一加一大于二的效果，讓每幀畫面都洋溢著熱情，極富情緒感染力。全片以“爪爪”元素為線索貫穿始終，既彰顯個性創(chuàng)意，又強化了主題表達，令人耳目一新記憶深刻。

3. CHARACTER SETTING

At the beginning, it is stunning, cleverly embellished with line art and "claw" animation, injecting vitality into the character's frozen moments, making every dance leap full of extraordinary vitality and dynamism; The entire MG animation follows closely, naturally integrating characters and scenes to create a natural visual effect; In terms of design, the six dancers each correspond to six unique "claws", with subtle details revealing ingenuity and dedication; In terms of color matching, "claw" perfectly matches the colors exclusive to dancers, not only showcasing personality and vitality, but also integrating the scene to create a feast of visual and creative coexistence.

開篇即驚艷，線條藝術與“爪爪”動畫巧妙點綴，為角色定格瞬間注入生命力，使每一次舞蹈躍動都煥發(fā)非凡活力與動感；全片MG動畫如影隨形，自然融入人物與場景之中，營造出渾然天成的視覺效果；設計上，六位舞者各自對應六種獨特的“爪爪”，細微之處隱隱透露巧思與用心；配色上，“爪爪”與舞者專屬的顏色完美匹配，不僅彰顯個性與活力，更融合場景，營造一場視覺與創(chuàng)意并存的盛宴。

4. CAMERA VOICE DESIGN

At the beginning, the aerial camera from the park naturally leads to the presentation of the Crazy Animal City Dance Forest Festival. Leading dance representatives from all walks of life - ground street dancers - deer, fire guards - wolves, inspired artists - reindeer, hip-hop teenagers - squirrels, business operators - pandas, and street dancers - Niu Shinliang make their debut.

開篇由園區(qū)上搖航拍空鏡，自然引出瘋狂動物城舞林盛會赫然呈現(xiàn)，各界領舞代表——地面街頭舞者—鹿、消防衛(wèi)士—狼、靈感藝術家-馴鹿、嘻哈少年—松鼠、商界經營—熊貓、街頭舞者—牛閃亮登場。

Entering the middle section, the teaching of claw dance is exciting and diverse. The camera uses multiple angles of view, including far, medium, and close, combined with the techniques of pushing, pulling, shaking, and moving, to delicately showcase a series of vivid and interesting movements: washing face with claws, pushing claws to open the door, shaking claws to celebrate, gripping claws, lighting up claws to set off fireworks, high five enthusiastic claws, licking claws, and waving claws welcoming, conveying vitality and enthusiasm to every audience.

步入中篇，爪爪舞教學精彩紛呈。鏡頭運用遠、中、近多重視角，結合推、拉、搖、移的運鏡技巧，細膩展現(xiàn)一系列生動有趣的動作：washing face爪爪洗臉、pushing爪爪開門、shaking爪爪歡慶、clapping抓撓拍爪、lighting up爪爪放煙花、high five熱情擊爪、licking爪爪舔舔、waving爪爪歡迎等動作，向每一位觀眾傳遞著朝氣與熱情。

In the final chapter, the six leading dancers end with an iconic ending pose, echoing the opening with a perfect loop. Then, they turn up and clap their hands to celebrate, leading to the release of the Disney Zootopia and Shanghai Disney Resort logos, putting a complete end to this visual feast.

終章，六位領舞者以標志性的ending pose收尾，與開篇遙相呼應，完美閉環(huán)，隨后轉仰拍舞者慶祝拍手引出迪士尼瘋狂動物城與上海迪士尼度假區(qū)LOGO落版，為這場視覺盛宴畫上圓滿句號。

The line drawing shows the effect separately

線稿圖單獨展示效果

Character line draft and color display contrast effect

角色線稿與上色展示對比效果

Comparison of line draft and scene display

線稿與場景展示對比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—DIRECTOR /導演

SHUIZHI YIN

—PRODUCTION /制片

YAOZHOU YU/DEXIN LI

—CONCEPTION /美術

YANG HU/JIALE CAI

MING XIAO/CHAN HUANG

YANJUN CHEN

—ANIMATOR /動畫師

LIN MA/MINHUI ZHOU

XIANGFENG CAI

JIAXU WANG

—SYNTHESIS /合成

MINHUI ZHOU

9. UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——（UGLY），專門服務國內廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術性專業(yè)人才97位，全國居家辦公370多位；運用AE、C4D、逐幀、代碼等高技術手段制作前沿風格MG動畫作品，服務1148個項目準時交付率高達92.9%，每月可以同步進行近 50 條MG動畫生產線，服務的品牌項目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌，屬于名副其實的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術”，現(xiàn)業(yè)界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業(yè)符號，提到國內MG動畫基地，你會想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

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