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《虹運一條龍》實拍結(jié)合動畫——安戈力文化

食品飲料| 佳片精選 |MG圖形動畫

—Client / 出品方

彩虹糖

—Project name & type/項目名稱&類型

《虹運一條龍》實拍結(jié)合動畫MV

—Production House / 制作方

UGLY/安戈力

—Production Date/產(chǎn)出時間

2024年01月31日

—Production cycle / 制作周期

14 days

1. BACKGROUND PROJECT

On the occasion of the Chinese New Year holiday, Rainbow Sugar brand teamed up with renowned rapper Gem to create an audiovisual feast where music and sweetness collide - the MV of the rap song "Rainbow Luck One Dragon".

正值新春佳節(jié)之際，彩虹糖品牌攜手知名說唱歌手寶石Gem，傾情打造了一場音樂與甜蜜碰撞的視聽盛宴——《虹運一條龍》說唱歌曲MV。

The purpose of this cooperation is not only to celebrate the arrival of the traditional the Year of the Loong in China, but also to bring joy and good luck to the national audience and usher in a vibrant new year with the unique music style of Gem and the colorful colors of rainbow sugar.

此番合作不僅旨在慶祝中國傳統(tǒng)的龍年到來，更希望借由寶石Gem的獨特音樂風(fēng)格與彩虹糖的繽紛色彩，為全國觀眾帶來歡樂與好運，共同迎接一個充滿活力的新春。

2. STORYBOARD

The MV will take the rap performance of Gem as the main line, combine the brand elements of Rainbow Candy and the festive atmosphere of the the Year of the Loong to show a vibrant and creative visual feast. We will use rich shooting techniques and post production techniques to create a unique visual style, allowing the audience to experience the joy and surprise brought by rainbow candy while enjoying music

MV將以寶石Gem的說唱表演為主線，結(jié)合彩虹糖的品牌元素和龍年新春的喜慶氛圍，展現(xiàn)出一個充滿活力、創(chuàng)意十足的視覺盛宴。我們將運用豐富的拍攝手法和后期制作技術(shù)，營造出獨特的視覺風(fēng)格，讓觀眾在欣賞音樂的同時，也能感受到彩虹糖帶來的快樂和驚喜。

In the MV, we will showcase the perfect fusion of Rainbow Sugar and Gem through rich scene switching and special effects processing. Whether it's the passionate rap performance of Gem Gem or the colorful product display of Rainbow Candy, they will all become highlights in the MV. At the same time, we will also add some creative elements, such as the integration of the elements of the Year of the Dragon, the creation of the atmosphere of the Spring Festival, and the combination of animation elements and live shooting to create a visual effect that is both real and dreamy, making the entire MV more in line with the festival atmosphere.

在MV中，我們將通過豐富的場景切換和特效處理，展現(xiàn)彩虹糖與寶石Gem的完美融合。無論是寶石Gem激情四溢的說唱表演，還是彩虹糖色彩斑斕的產(chǎn)品展示，都將成為MV中的亮點。同時，我們還將加入一些富有創(chuàng)意的元素，如龍年元素的融入、新春氛圍的營造等，動畫元素與實拍相結(jié)合，創(chuàng)造出既真實又夢幻的視覺效果，讓整個MV更加符合節(jié)日氛圍。

3. CHARACTER SETTING

The biggest highlight of the animation is the hand drawn dragon image, each stroke full of craftsmanship, aiming to showcase the agile form of the dragon through delicate lines and rich color layers.

動畫部分的最大亮點在于手工繪制的龍形象，每一筆都飽含匠人之心，旨在通過細膩的線條和豐富的色彩層次，展現(xiàn)出龍的靈動形態(tài)。

4. CAMERA VOICE DESIGN

The hand drawn dragon element is a major highlight of this MV, and professional illustrators are used to hand draw frames by frames, striving to present the spirit and power of the dragon. The shape of the dragon will combine traditional Chinese elements and modern aesthetics, which not only reflects the auspicious implication of the the Year of the Loong, but also conforms to the aesthetic taste of young people. At the same time, the combination of dragon elements and rainbow candy products will also become a major highlight in the MV.

手繪龍元素是本次MV的一大亮點，通過專業(yè)插畫師進行逐幀手繪，力求呈現(xiàn)出龍的神韻和力量。龍的形態(tài)將結(jié)合中國傳統(tǒng)元素和現(xiàn)代審美，既體現(xiàn)龍年的吉祥寓意，又符合年輕人的審美趣味。同時，龍元素與彩虹糖產(chǎn)品的結(jié)合也將成為MV中的一大看點。

Character line draft and color display contrast effect

角色線稿與上色展示對比效果

The line drawing shows the effect separately

線稿圖單獨展示效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

CUSTOMER

—STORYBOARD /分鏡

WEIDONG ZHA

—SCOUTING /勘景

YAOZHOU YU

—CONCEPTION /元素設(shè)計

YUN WANG

—ORIGINALPAINTER /原畫師

YIBING LIN

—MIDDLEPICTURE /中間畫

YIBING LIN

—SCENE TEACHER /場景師

YUN WANG

—DIRECTOR /導(dǎo)演

SHUIZHI YIN

—PRODUCTION /制片

WEIDONG ZHA

—ANIMATOR /動畫師

YANG HU

—SPECIAL EFFECT /特效師

M XU JIA

—CHECKER /動檢師

WEIDONG ZHA / M

—EDITING /剪輯

ZHAN CHEN

—SYNTHESIS /合成

ZHAN CHEN

—SOUND&MIX /音效/混錄/錄音

ZHAN CHEN

—MUSIC /選曲

HAIQUAN LU

—VOICE ACTOR /配音演員

DAYYINPEIYIN / MIAOYINGPEIYIN

9. UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——（UGLY），專門服務(wù)國內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術(shù)性專業(yè)人才97位，全國居家辦公370多位；運用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動畫作品，服務(wù)1148個項目準(zhǔn)時交付率高達92.9%，每月可以同步進行近 50 條MG動畫生產(chǎn)線，服務(wù)的品牌項目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌，屬于名副其實的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術(shù)”，現(xiàn)業(yè)界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業(yè)符號，提到國內(nèi)MG動畫基地，你會想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

此文如需轉(zhuǎn)載刊用請注明來源公眾號安戈力

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