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《抖音生肖卡》MG動(dòng)畫——安戈力文化

金融保險(xiǎn)| 佳片精選 |MG圖形動(dòng)畫

—Client / 出品方

抖音

—Project name & type/項(xiàng)目名稱&類型

《抖音生肖卡》MG動(dòng)畫

—Production House / 制作方

UGLY/安戈力

—Production Date/產(chǎn)出時(shí)間

2024年2月5日

—Production cycle / 制作周期

2 days

1. BACKGROUND PROJECT

Near the New Year, Tiktok launched a popular activity of "collecting 200 million points of 12 zodiac signs", of which the challenge of the second stage is particularly noticeable. In order to quickly and effectively guide users to understand and participate in this more challenging process, we assisted in the production of a pop-up animation video, focusing on the gameplay of the second stage, and explaining it with vivid and interesting zodiac card patterns and text.

臨近新年期間，抖音推出了火爆的“集12生肖卡分2億”活動(dòng)，其中第二階段的挑戰(zhàn)尤為引人關(guān)注。為了快速有效地引導(dǎo)用戶了解并參與這一更具挑戰(zhàn)性的環(huán)節(jié)，我們協(xié)助制作了一部快閃動(dòng)畫視頻，重點(diǎn)介紹第二階段的游戲玩法，并配合生動(dòng)有趣的生肖卡圖案和文案進(jìn)行闡述說明。

2. STORYBOARD

It is crucial to attract user attention and accurately convey activity rules in a short period of time. The form of flash animation has a distinct visual impact and efficient information transmission, which can clearly present the game process and key elements in a very short time, fully adapt to the user's short video browsing habits, and effectively improve the participation of activities.

如何在短時(shí)間內(nèi)吸引用戶注意力并準(zhǔn)確傳達(dá)活動(dòng)規(guī)則至關(guān)重要?？扉W動(dòng)畫的形式具有鮮明的視覺沖擊力和信息傳遞高效性，能夠在極短的時(shí)間內(nèi)清晰呈現(xiàn)游戲流程和關(guān)鍵要素，充分適應(yīng)用戶的短視頻瀏覽習(xí)慣，從而有效提升活動(dòng)的參與度。

Monkey card

Who hasn't drawn the monkey card yet?

The countdown to the New Year's Eve Divide Awards is 5 days!

Currently, over X million people have gathered the first round of zodiac cards

I heard that after collecting all six zodiac cards in the second stage

Divided bonus shares will be doubled, up to a maximum of 30 times!

Hurry up and participate in the activity!

At 7 pm on New Year's Eve, let's share the cash red envelopes together!

猴卡

是誰還沒抽到猴卡？

除夕瓜分大獎(jiǎng)倒計(jì)時(shí)5天！

目前已有超X千萬人集齊第一輪生肖卡

聽說集齊第二階段6張生肖卡后

瓜分獎(jiǎng)金份額將增加1倍，最高加至30倍！

速來參與活動(dòng)！

除夕晚7點(diǎn)，一起瓜分現(xiàn)金紅包啦！

3. CHARACTER SETTING

In this project, we will use animation production techniques to showcase the first stage of the collection process from "mouse" to "snake" in a fast-paced and highly creative way, followed by an emphasis on the second stage challenge difficulty upgrade from "horse" to "pig". The entire animation will use orange and orange yellow gradients as the main colors, creating a cheerful and tense atmosphere.

在這個(gè)項(xiàng)目中，我們將利用動(dòng)畫制作技術(shù)，以快節(jié)奏且極具創(chuàng)意的方式來展現(xiàn)“鼠”至“蛇”的第一階段收集過程，緊接著強(qiáng)調(diào)“馬”至“豬”的第二階段挑戰(zhàn)難度升級。整個(gè)動(dòng)畫將以橙色和橙黃色漸變作為主色調(diào)，營造歡快而緊張的氛圍。

4. CAMERA VOICE DESIGN

In the animation, the first highlight is the "Monkey Card", which is emphasized in large font for its scarcity and importance. At the same time, it is accompanied by the text: "Who hasn't drawn the Monkey Card yet? The countdown to the New Year's Eve Divide Award is 5 days! Currently, over X million people have gathered the first round of zodiac cards (real-time data is accurate).".

動(dòng)畫中，首先突出展示“猴卡”，以大號字體強(qiáng)調(diào)其稀缺性和重要性，同時(shí)配合文案：“是誰還沒抽到猴卡？除夕瓜分大獎(jiǎng)倒計(jì)時(shí)5天！目前已有超X千萬人集齊第一輪生肖卡（實(shí)時(shí)數(shù)據(jù)為準(zhǔn)）”。

Next, the video will showcase the six zodiac cards required for the second stage, namely "Horse", "Sheep", "Monkey", "Chicken", "Dog", and "Pig", one by one with interesting visuals, accompanied by text: "It is said that after collecting the six zodiac cards for the second stage, the bonus share will increase by a factor of 1, up to a maximum of 30!"

接下來，視頻將以趣味橫生的畫面逐一展示“馬”、“羊”、“猴”、“雞”、“狗”、“豬”這第二階段所需的六張生肖卡，并配以文案：“聽說集齊第二階段6張生肖卡后，瓜分獎(jiǎng)金份額將激增1倍，最高可增至30倍！”

When revealing the rules of the second stage in animated videos, strong visual effects and tense sound effects are used to create an atmosphere of urgency and rare opportunities, encouraging users to take action quickly.

動(dòng)畫視頻在揭示第二階段規(guī)則時(shí)，通過強(qiáng)烈的視覺效果和緊張刺激的音效，渲染出緊迫感和機(jī)遇難得的氣氛，鼓勵(lì)用戶迅速行動(dòng)起來。

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

BEIJINGBINGGANKEJI

—STORYBOARD /分鏡

BEIJINGBINGGANKEJI

—SCENE TEACHER /場景師

BEIJINGBINGGANKEJI

—DIRECTOR /導(dǎo)演

SHUIZHI YIN

—PRODUCTION /制片

YUXIN LIU

—ANIMATOR /動(dòng)畫師

MINHUI ZHOU

—CHECKER /動(dòng)檢師

—SYNTHESIS /合成

MINHUI ZHOU

—SOUND&MIX /音效/混錄/錄音

JIAXU WANG / MINHUI ZHOU

—MUSIC /選曲

YUXIN LIU

9. UGLY INTRODUCTION

中國蕞丑的一家MG動(dòng)畫公司——（UGLY），專門服務(wù)國內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點(diǎn)深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術(shù)性專業(yè)人才97位，全國居家辦公370多位；運(yùn)用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動(dòng)畫作品，服務(wù)1148個(gè)項(xiàng)目準(zhǔn)時(shí)交付率高達(dá)92.9%，每月可以同步進(jìn)行近 50 條MG動(dòng)畫生產(chǎn)線，服務(wù)的品牌項(xiàng)目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌，屬于名副其實(shí)的動(dòng)畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術(shù)”，現(xiàn)業(yè)界的評價(jià)：MG動(dòng)畫=安戈力，安戈力=MG動(dòng)畫，已形成行業(yè)符號，提到國內(nèi)MG動(dòng)畫基地，你會(huì)想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

此文如需轉(zhuǎn)載刊用請注明來源公眾號安戈力

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