1.BACKGROUNDPROJECT

Armani is an Italian luxury brand. Its products include ready to wear clothes, shoes, watches, bags, beauty cosmetics, etc. With the coming of the Year of the Rabbit, Armani and Angoli jointly launched this short film of the Year of the Rabbit.

阿瑪尼( Armani) 是意大利奢侈品品牌，經(jīng)營的產(chǎn)品包括成衣、鞋履、手表、包袋、美妝等。在兔年即將來臨之際，阿瑪尼攜手安戈力共同推出本次“兔年”短片。

2.STORYBOARD

Red, as the symbolic color of the "Year of China", is more likely to highlight the festive atmosphere. Therefore, in the short film, we combine traditional Chinese elements such as lanterns and embroidery, and use the flat aesthetic feeling and hand painting texture of two-dimensional animation to highlight the overall tone of "Chinese aesthetics". The overall brand is CNY red, and the image of "rabbit" is used throughout the short film to implement the theme of the "Year of the Rabbit" greeting video.

紅色作為“中國年”的標(biāo)志性顏色，更容易凸顯出節(jié)日的氛圍，所以短片中我們結(jié)合燈籠、刺繡等中國傳統(tǒng)元素并運用二維動畫的扁平美感及手繪質(zhì)感突出“中式美學(xué)”整體色調(diào)，整體以品牌CNY紅色為主，并將“兔子”這一形象貫穿整部短片，貫徹“兔年” 問候視頻主題。

3.CHARACTER SETTING

The short film adopts the extreme simplicity style, and the image of the main rabbit refers to the image of Armani brand rabbit, which performs the animation in the short film. With the rich color levels and Chinese style elements in the picture, the overall high-level texture of the short film is improved, which conforms to the identity and quality of the brand.

短片采用極致的簡約風(fēng)，主體兔子的形象參考利用了Armani品牌的兔子形象，進行短片中動畫的表演，配合畫面中豐富的顏色層級與中國風(fēng)元素，提升了短片整體的高級質(zhì)感，符合品牌的身份和氣質(zhì)。

4.CAMERA VOICE DESIGN

The overall color is red, which is simple and rich in levels and elements. We skillfully integrate traditional Chinese elements with young people's aesthetic preferences, which endows brand attributes and reflects Chinese aesthetics.

整體色調(diào)運用紅色，簡約的同時層次、元素豐富，我們將中國傳統(tǒng)元素與年輕人的審美喜好巧妙融合，既賦予了品牌屬性又體現(xiàn)了中式美學(xué)。

At the beginning of the short film, Chinese embroidery elements are used to express the outer contour of the rabbit designed by Armani brand side in the way of cotton rope, highlighting the rabbit's "embroidery feeling", and making the rabbit jump out of the cloth to use the rabbit's movement to connect with the next shot. The whole film combines the richness and exaggeration of the camera movement scheduling to make the short film flexible and interesting.

在短片開頭采用中國刺繡元素，將Armani品牌方設(shè)計的兔子的外輪廓用棉繩的方式表現(xiàn)，突出兔子“刺繡感”，并讓兔子跳出布料運用兔子的動勢以銜接下一個鏡頭，全片結(jié)合鏡頭運動調(diào)度的豐富性和夸張性使得短片靈動有趣。

The whole film is also made in a variety of animation forms, using MG animation, 3D animation, frame by frame animation and other clever combinations to finally present this excellent work.

全片還采用多種動畫形式進行制作，運用MG動畫、三維動畫、逐幀動畫等巧妙結(jié)合，最終呈現(xiàn)出本次的優(yōu)秀作品。

Character line draft and color display contrast effect

角色線稿與上色展示對比效果

The line drawing shows the effect separately

線稿圖單獨展示效果

Comparison of line draft and scene display

線稿與場景展示對比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

9.UGLY INTRODUCTION

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month.

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

CNY新年賀歲

快消品

金融

互聯(lián)網(wǎng)/游戲

文旅體育

醫(yī)療/科技

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