luckin coffee(瑞幸咖啡)中國(guó)新零售咖啡典型代表，致力于成為中國(guó)領(lǐng)先的高品質(zhì)咖啡品牌和專業(yè)化的咖啡服務(wù)提供商。憑借優(yōu)選的產(chǎn)品原料、精湛的咖啡工藝，創(chuàng)新的商業(yè)模式，領(lǐng)先的移動(dòng)互聯(lián)網(wǎng)技術(shù)，努力為消費(fèi)者帶來更高品質(zhì)的咖啡消費(fèi)新體驗(yàn)，推動(dòng)咖啡文化在中國(guó)的普及。

luckin coffee（瑞幸咖啡），全球領(lǐng)先的咖啡新鮮式：優(yōu)選上等阿拉比卡豆，由WBC（世界咖啡師大賽）冠軍團(tuán)隊(duì)精心拼配，新鮮烘焙，新鮮現(xiàn)磨。luckin coffee倡導(dǎo)更靈活的購(gòu)買體驗(yàn)，遍布各商圈寫字樓，可自提可配送，已成為咖啡新零售代表連鎖品牌。

luckin coffee is the world's leading brand for serving fresh coffees. Our coffee is freshly roasted, and ground with high quality Arabica beans, which are carefully blended by our team of the WBC champions. We advocate a more flexible experience for our customers by providing pickup and delivery options, while also locating our coffee shops in main shopping centers and office districts. luckin coffee is becoming the new trend of coffee retail brand.

這個(gè)創(chuàng)意宣傳片雖然邀請(qǐng)了張震、湯唯兩位巨星，但是并沒有過多的讓他們有一個(gè)故事上的劇情呈現(xiàn)，而是著重關(guān)注他們對(duì)于產(chǎn)品的鏡頭詮釋。而且在很大的篇幅上，都是對(duì)于咖啡豆的品質(zhì)的精美呈現(xiàn)。動(dòng)靜結(jié)合，音樂非?；顫妱?dòng)感。短視頻的整個(gè)畫面有一點(diǎn)強(qiáng)迫癥的感覺，每一個(gè)畫面都很精準(zhǔn)。