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《MECO果茶》拼貼動畫——安戈力文化—Dir cut

食品飲料| 佳片精選 |產(chǎn)品宣傳片

—Client/出品方

香飄飄食品股份有限公司

—Project name & type/項(xiàng)目名稱&類型

《MECO如鮮杯裝果茶social視頻》拼貼動畫

—Production House /制作方

UGLY/安戈力

—Production Date/產(chǎn)出時間

2024年07月22日

—Production cycle /制作周期

11 days

1.BACKGROUNDPROJECT

In this hot summer, Meco Fruit Tea sincerely invites you to break away from the shackles of the city and go to the unfettered wilderness to experience the freshness and freedom of life! Unlike those tea shops located in bustling cities, Meco adheres to the unique creative concept of "there is no tea shop but good fruit tea", advocates a free and casual attitude towards life, and provides every user with fresh fruit tea. In order to better interpret this concept, we jointly launched a collage animation with a devilish and joyful tone as the first video of the Meco Fruit Tea social project. Meco is not only your partner for exploring nature, but also gives you the courage to go wherever you want. With MECO in hand, set off immediately!

在這個熾熱的盛夏，Meco果茶誠摯邀請您一同掙脫都市的束縛，去那無拘無束的曠野里感受生命的鮮活與自由！與那些坐落于繁華都市的茶飲店不同，Meco堅(jiān)持“沒有茶飲店也有好果茶”的獨(dú)特創(chuàng)意理念，倡導(dǎo)自由隨性的生活態(tài)度，為每一位用戶提供如鮮果茶。為了更好地詮釋這一理念，我們聯(lián)合推出一支具魔性鬼畜與歡樂基調(diào)的拼貼動畫作為Meco果茶social項(xiàng)目的首發(fā)影片。Meco不僅是您探索自然的伙伴，更賦予您說走就走的勇氣。MECO在手，立刻出發(fā)！

2.STORYBOARD

The film uses a magical song adapted from "Chick-In-Chicken" as the background music. It starts from the hustle and bustle of the city and busy offices, and gradually transitions to Meco taking you on a journey to escape the city.

影片以改編自《小雞小雞》的魔性歌曲為背景音樂，從都市的喧囂和繁忙的辦公室開始，逐漸過渡到Meco帶你逃離都市的旅程。

The opening chapter starts with a scene where the protagonist, who is an image of the urban "social animal", works overtime late at night. To the rhythm of dynamic music, the Meco driver drives the vehicle and leads the protagonist, who is transformed into a chicken, through mountains, rivers, flowers and mountains. On the outskirts of the sea, experience a series of outdoor activities close to nature such as camping, mountain climbing, hiking, and rafting. Relaxing in a daze in the breeze and drizzle, it cleverly highlights the theme of "there is still good fruit tea without a tea shop".

開篇以一個象征著都市“社畜”的意象化主角深夜加班的場景為起點(diǎn)，隨著動感的音樂節(jié)奏，Meco司機(jī)駕駛著車輛，帶領(lǐng)著這位化身成雞的主角穿越有山有水有花有海的郊外，體驗(yàn)露營、爬山、徒步、漂流等一系列親近大自然的戶外活動。在微風(fēng)細(xì)雨中發(fā)呆放松，巧妙地點(diǎn)出了“沒有茶飲店也有好果茶”的主題。

In the second half of the video, along with the funny animal sounds, the six flavors of Meco fruit tea are presented one by one - Thai lime, peach pomelo, red pomegranate and white grape, cherry raspberry, lychee and passion fruit, Mango Guava.

在影片的后半段，伴隨著鬼畜趣味十足的動物叫聲，一一呈現(xiàn)Meco果茶的六種口味——泰式青檸、桃桃紅柚、紅石榴白葡萄、櫻桃莓莓、荔枝百香、芒果芭樂。

3.CHARACTER SETTING

In terms of expression style, the use of collage animation to integrate creativity and the interesting style of music echoes its own style. The freeze-frame feel of the collage is closely connected with the rhythm of the music. Each frame is accurately stepped on, creating an overall rhythm that is comfortable and rich. Contagious effect.

在表現(xiàn)風(fēng)格上，使用拼貼動畫去融合創(chuàng)意與音樂鬼畜趣味的風(fēng)格相呼應(yīng)自成一派，拼貼的定格感與音樂的節(jié)奏緊密相連，每一幀都精準(zhǔn)踩點(diǎn)，營造出整體節(jié)奏舒適且富有感染力的效果。

In terms of character design, the image of a chicken is cleverly used as the protagonist of the urban social animal. It is not only a true portrayal of modern urban people, but also presents a humorous style in the interweaving of music and pictures. Through this role, we convey the idea of finding joy and humor in life even under pressure.

在角色設(shè)計(jì)上，巧妙的用雞的形象作為都市社畜的意象化主角，它既是現(xiàn)代都市人的真實(shí)寫照，又在音樂與畫面的交織中，呈現(xiàn)出一種幽默詼諧的風(fēng)格。通過這一角色，我們傳達(dá)出即使身處壓力之下也要找到生活的樂趣和幽默感的理念。

In terms of scenes and animations, the texture of polka dots enriches the texture of the picture, light, shadow and light effects add layer and expressiveness to the picture, and line and text animation give the film a richer sense of dynamics. Together, these elements create a world that is both dreamy and realistic.

在場景和動畫上，波點(diǎn)的肌理豐富了畫面質(zhì)感，光影與光效為畫面增添了層次和表現(xiàn)力，線條和文字動畫則賦予了影片更加豐富的動態(tài)感。這些元素共同營造出一個既夢幻又具有現(xiàn)實(shí)感的世界。

4.CAMERA VOICE DESIGN

The film uses a variety of lens expressions. It opens with a busy road as the starting point. It goes from a close-up of the road and pans up to a head-on view. Through the switch between aerial shots and panning up, the audience is led to follow the vehicles through the night and peep into what is still happening. Urban "social animals" who work overtime. As the rhythm of the music changes, the camera quickly pulls back to show a space perspective, showing the faces of migrant workers who are overwhelmed by crowded cities and work pressure and are eager to get rid of their constraints and pursue freedom.

影片采用多樣化的鏡頭表現(xiàn)，開篇以一條繁忙的道路為起點(diǎn)，由道路特寫俯拍上搖至平視，通過俯拍和上搖鏡頭的轉(zhuǎn)換，引領(lǐng)觀眾跟隨車輛穿梭于夜色之中，窺探仍在加班的都市“社畜”。隨著音樂節(jié)奏的變化，鏡頭快速后拉展示太空視角，表現(xiàn)被擁擠都市和工作壓力壓垮急于擺脫束縛、追求自由的打工人面貌。

Then, through a clever following shot, we were naturally introduced to Meco juice products. The Meco driver then drives the vehicle to lead the protagonist into the suburban scene. Road elements serve as clues to connect various scenes, leading the audience through deserts, oasis, seas, mountains, rivers and other scenes, and finally reach an unfettered wilderness and feel the fresh vitality.

隨后，通過一段巧妙的跟隨鏡頭，我們自然而然帶出Meco果汁產(chǎn)品。再由Meco司機(jī)駕駛車輛帶領(lǐng)主角進(jìn)入郊外場景。道路元素作為串聯(lián)各場景的線索，帶領(lǐng)觀眾穿越沙漠、綠洲、大海、山地、河流等等場景，最終到達(dá)一片無拘無束的曠野，感受鮮活的生命力。

The whole film has a ghostly and funny tone, rich and advanced colors, and dynamic and cheerful music. Meco invites you to break free from the shackles with a fiery sincerity. With Meco in hand, set off immediately to start a journey of freedom that belongs to you! Whether after busy work or in daily life, Meco hopes to be a force that accompanies you and brings you more happiness and vitality.

整部影片基調(diào)鬼畜趣味，色彩層次豐富而高級，音樂動感歡快。Meco帶著一顆熾熱的誠意邀您一起掙脫束縛，Meco在手，立刻出發(fā)，開啟一段屬于你的自由之旅！無論是在忙碌的工作之余，還是在日常生活的點(diǎn)滴之中，Meco都希望能夠成為陪伴你的一份力量，為你帶來更多的快樂與活力。

Character line draft and color display contrast effect

角色線稿與上色展示對比效果

The line drawing shows the effect separately

線稿圖單獨(dú)展示效果

Comparison of line draft and scene display

線稿與場景展示對比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCENE TEACHER /場景師

SILI/WANTING LI

PENGFEI LI/LIU YUAN

—COLOR SETTING /色定

YAOZHOU YU

—DIRECTOR /導(dǎo)演

SHUIZHI YIN

—PRODUCTION /制片

YAOZHOU YU

—ANIMATOR /動畫師

HONG HE / YOYO / XIN ZHAO / HAIQUAN LU

—CHECKER /動檢師

YAOZHOU YU

—EDITING /剪輯

HONG HE

—SYNTHESIS /合成

HONG HE

9.UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——（UGLY），專門服務(wù)國內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點(diǎn)深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術(shù)性專業(yè)人才97位，全國居家辦公370多位；運(yùn)用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動畫作品，服務(wù)1148個項(xiàng)目準(zhǔn)時交付率高達(dá)92.9%，每月可以同步進(jìn)行近 50 條MG動畫生產(chǎn)線，服務(wù)的品牌項(xiàng)目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌，屬于名副其實(shí)的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術(shù)”，現(xiàn)業(yè)界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業(yè)符號，提到國內(nèi)MG動畫基地，你會想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

此文如需轉(zhuǎn)載刊用請注明來源公眾號安戈力

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