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1.BACKGROUNDPROJECT
Beijing Guanyin Temple is an ancient temple located in Xicheng District, Beijing, China, which mainly worships Avalokite ? Vara). This temple is also known as the Baiyun Guanyin Temple or White Cloud Temple in Beijing. It is one of the earliest existing temples in Beijing.
北京觀音寺是位于中國(guó)北京市西城區(qū)的一座古老寺廟，主要供奉觀音菩薩（Avalokite?vara）。這座寺廟也被稱為北京白云觀音寺或白云觀，是北京市內(nèi)現(xiàn)存最早的寺廟之一。
2.STORYBOARD
As a historical and cultural heritage site, Beijing Guanyin Temple has attracted many tourists and believers to visit. In addition to the historical value of the temple itself, its unique architectural style and cultural connotations also provide visitors with an opportunity to experience traditional Chinese culture.
北京觀音寺作為歷史文化遺產(chǎn)，吸引著許多游客和信眾前來(lái)參觀。除了寺廟本身的歷史價(jià)值，其獨(dú)特的建筑風(fēng)格和文化內(nèi)涵也為游客提供了一種體驗(yàn)中國(guó)傳統(tǒng)文化的機(jī)會(huì)。
Dazhalan is a historic commercial street located in Xicheng District, Beijing, China, and one of the most famous Hutong in Beijing. It is located at the southern end of Tiananmen Square, and is also close to Qianmen and Zhengyangmen, with a very favorable geographical location.
大柵欄是位于中國(guó)北京市西城區(qū)的一條歷史悠久的商業(yè)街區(qū)，也是北京最著名的胡同之一。它位于天安門(mén)廣場(chǎng)的南端，距離前門(mén)和正陽(yáng)門(mén)也很近，地理位置非常優(yōu)越。
3.CHARACTER SETTING
The main character is a cricket anthropomorphic cartoon male character. He speaks authentic Beijing dialect dialect, wears blue casual clothes, and holds the guide's small red flag. Let's follow the guide Xi Shuai to enjoy the history of Beijing Guanyin Temple and the prosperity of Dashilan!
4.CAMERA VOICE DESIGN
The main purpose of the short film is to promote the Guanyin Temple and the Dashilan Commercial Street in Beijing. In terms of animation production, we adopt a more traditional approach without excessive exaggerated animation effects. In terms of color, we also use low saturation colors to make the visual appearance rich but not feel messy. The simpler the dynamic effect, the more complex it is. We have adopted a lot of transition techniques to ensure that this is an animated content that can be watched by all age groups. It not only allows for patient viewing of the entire film, but also allows the audience to understand the history of Guanyin Temple.
短片以宣傳北京觀音寺與大柵欄商業(yè)街為主要目的，動(dòng)畫(huà)制作上我們采用較為傳統(tǒng)的方式制作，沒(méi)有做過(guò)多夸張的動(dòng)效，色彩方面也采用低飽和度顏色，使視覺(jué)看上去豐富卻不會(huì)感覺(jué)雜亂。動(dòng)效簡(jiǎn)約越不簡(jiǎn)單，我們采用了大量的轉(zhuǎn)場(chǎng)手法，確保這是一部全年齡段可觀看的動(dòng)畫(huà)內(nèi)容，既可以耐心觀看萬(wàn)全片，又可以讓觀眾了解觀音寺歷史。
Da Fen is famous for its various snacks and handicrafts. Tourists can buy traditional Beijing snacks from street vendors, such as Zhajiangmian, fermented sour milk made from ground mung bean wow gold, fried liver, braised pork, etc. In addition, this is also a good place to buy Beijing specific handicrafts and souvenirs, such as dough figurines, Paper Cuttings, Cloisonné, etc. If you have the opportunity, you must go to Beijing Guanyin Temple and Dashilar to have a look!
大柵欄以其各種各樣的小吃和手工藝品而聞名。游客可以在街邊的小攤販購(gòu)買(mǎi)到傳統(tǒng)的北京小吃，如炸醬面、豆汁、炒肝、鹵煮等。此外，這里也是購(gòu)買(mǎi)北京特色手工藝品和紀(jì)念品的好地方，如面人、剪紙、景泰藍(lán)等，有機(jī)會(huì)一定要去北京觀音寺和大柵欄看看呦！
Character line draft and color display contrast effect
角色線稿與上色展示對(duì)比效果
The line drawing shows the effect separately
線稿圖單獨(dú)展示效果
Comparison of line draft and scene display
線稿與場(chǎng)景展示對(duì)比效果
5.SPECIAL EFFECTS
6.SPECIAL EFFECTS
7.ON SITE
8.HD WALLPAPERS
中國(guó)蕞丑的一家MG動(dòng)畫(huà)公司——安戈力（UGLY），專門(mén)服務(wù)國(guó)內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過(guò)程中以耿直、宅心仁厚的特點(diǎn)深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開(kāi)名聲。
UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.
CNY新年賀歲
電商/快消品
金融
互聯(lián)網(wǎng)/游戲
文旅體育
醫(yī)療/科技
政府合作
廈門(mén)市委文明辦·文明習(xí)慣|廈門(mén)人才領(lǐng)導(dǎo)組|i廈門(mén)|浙江省數(shù)據(jù)開(kāi)放平臺(tái)|廈門(mén)市委文明辦| 廈門(mén)市政園林局 |廈門(mén)人才領(lǐng)導(dǎo)組|廈門(mén)交警文明交通|廈門(mén)交警一盔一帶|掃黑除惡|通惠河-北京文旅局| 深圳福田三十周年 |汝州法院| 廈門(mén)石油交易中心 |廈門(mén)綠化辦 |廈門(mén)交警故事|廈門(mén)市垃圾分類管理中心|廈門(mén)市綜治辦| 廈門(mén)市文明辦 |廈門(mén)市公安局·禁毒篇|交警主持人|廈門(mén)廣播電視集團(tuán)|廈門(mén)市政府|國(guó)家電網(wǎng)|廣州電網(wǎng)| 茂名供電局 |中央電視臺(tái)紀(jì)錄頻道|廈門(mén)兩岸股權(quán)交易中心|廈門(mén)市集美區(qū)人民法院|交通運(yùn)輸部東海第二救助飛行隊(duì)|海滄中醫(yī)藥博物館|廈門(mén)市公共安全管理中心|廈門(mén)市公安局·紀(jì)念五四運(yùn)動(dòng)|廈門(mén)市委文明辦·MV篇|北京世園會(huì) | 珠海供電局 | 智慧政法 | 遠(yuǎn)致環(huán)保 |廈門(mén)商務(wù)局 |世茂雙子塔新春| 淄博快手 | 北京觀音寺 |廣州消防| 同安垃圾分類| 上海乘車(chē)丨
家居房地產(chǎn)
世茂|貝殼找房-善貝|萬(wàn)科直播|建發(fā)房產(chǎn)|貝殼找房|鏈家|聯(lián)發(fā)集團(tuán)·抗疫篇|德佑| 廈門(mén)鐘樓商城|億利華彩城|世貿(mào)集團(tuán)·社區(qū)篇|世茂集團(tuán)·戶型篇|萬(wàn)科MI|聯(lián)發(fā)集團(tuán)|聯(lián)發(fā)35周年|聯(lián)發(fā)· 成長(zhǎng)篇|象嶼集團(tuán)|聯(lián)發(fā)初心篇|銀泰百貨|京閩悅府 |SM城市廣場(chǎng)|鼎誠(chéng)國(guó)際 | 集美新城 |致歐家居 | 梵遜德邦 | 立林科技展會(huì)活動(dòng) |萬(wàn)科IP| 龍灣導(dǎo)覽地圖| 萬(wàn)科新生活|
其他合作
- 來(lái)訪地址 ：
總部:廈門(mén)湖里華昌路125號(hào)聯(lián)發(fā)東南天地A202
華東:上海市靜安區(qū)銅仁路229號(hào)東海SOHO21樓2112室
上海市寶山區(qū)高境三鄰橋體育文化園16號(hào)2樓
華北:北京市朝陽(yáng)區(qū)十里堡路1號(hào)171幢平房330號(hào)
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