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《快手財(cái)報(bào)》MG動(dòng)畫——安戈力文化

互聯(lián)網(wǎng)| 佳片精選 |企業(yè)宣傳片

—Client/出品方

快手/特贊

—Project name & type/項(xiàng)目名稱&類型

快手財(cái)報(bào)MG動(dòng)畫宣傳片

—Production House /制作方

UGLY/安戈力

—Production Date/產(chǎn)出時(shí)間

2023年03月30日

—Production cycle /制作周期

45days

1.BACKGROUNDPROJECT

The kuaishou quarterly financial report is imminent, so people need to intuitively feel the achievements of kuaishou in the last quarter, and strengthen cognition and understanding. Quote the kuaishou IP image "Xiaoliu", "Xiaokuai" combined with the theme of spring, endow youth with flavor and highlight the vitality of the enterprise. The financial report data of kuaishou, which is very attractive for investment cooperation, needs a new way of expression. With the help of this kuaishou financial report video, let people know about the new, dynamic, young and prosperous kuaishou.

快手季度財(cái)報(bào)在即，需讓人直觀感受上一季度快手所獲得的成就，強(qiáng)化認(rèn)知和理解。引用快手IP形象小六、小快結(jié)合春天主題，賦予青春氣息，彰顯企業(yè)活力?？焓謽O具投資合作吸引力的財(cái)報(bào)數(shù)據(jù)需要一種全新的表現(xiàn)方式。借助此次快手財(cái)報(bào)視頻，讓人通了解認(rèn)識(shí)全新的、活力的、青春的、繁榮的快手。

2.STORYBOARD

The film is presented in the form of MG animation, which is vivid and interesting. It is brought in from the perspective of Xiaoliu Xiaokuai, incorporating financial report data into the video, combined with youthful and energetic visuals, to reflect the youthful image of the enterprise. With the clue of "Little Six Little Fast Spring Tour", the film shows the achievements of Kwai in various fields and the prosperity of the enterprise. An express letter from spring; From rural revitalization to live streaming sales,from entertainment and culture to settling down for employment. Highlight the achievements and image of the enterprise in all aspects.

影片以MG動(dòng)畫的形式展現(xiàn)，生動(dòng)有趣，以小六小快的視角帶入，將財(cái)報(bào)數(shù)據(jù)植入視頻中，配合青春、活力的畫面，體現(xiàn)企業(yè)年輕的形象。影片以“小六小快的春天之旅”為線索，展現(xiàn)快手各個(gè)領(lǐng)域的成就，展現(xiàn)企業(yè)繁榮的景象。一封來(lái)自春天的快報(bào)；從鄉(xiāng)村振興到直播帶貨，從娛樂文化到安家就業(yè)。方方面面彰顯企業(yè)成就與形象。

The video is divided into seven parts: village broadcast plan, quick employment, ideal home, users, short play, KuaiShou news, StreamLake, KuaiShou e-commerce

視頻分為村播計(jì)劃、快聘、理想家、用戶、短劇、快手新知、StreamLake、快手電商七個(gè)部分的內(nèi)容

The village broadcasting plan provides assistance for rural revitalization. More than 20 million users get revenue from KuaiShou platform。

村播計(jì)劃為鄉(xiāng)村振興助力。超2000萬(wàn)用戶從快手平臺(tái)獲得收入

Quickly hire thousands of students to complete employment. Cooperate with 5 million live streaming sessions throughout the year, and cooperate with 240000 enterprises in live streaming and job promotion。

快聘為萬(wàn)千學(xué)子完成就業(yè)。全年直播500萬(wàn)場(chǎng)次合作、直播帶崗合作企業(yè)打24萬(wàn)家

Ideal home helps you find your ideal home. GTV over 10 billion yuan。

理想家為你找到理想的家。GTV超100億元

The number of KuaiShou users grew steadily, the DAU reached 366 million, a year-on-year increase of 13.3%, and the number of cross related users exceeded 26.7 billion pairs。

快手用戶規(guī)模穩(wěn)健增長(zhǎng)、DAU達(dá)3.66億同比增長(zhǎng)13.3%、互關(guān)用戶突破267億對(duì)。

The joy of short dramas is only known after watching them, with over 100 starry short dramas exceeding 100 million views。

短劇的快樂看了才知道、播放量破億的星芒短劇超100部

KuaiShou new knowledge has covered more than 10 fields such as education and humanities。

快手新知已覆蓋教育、人文等10多個(gè)領(lǐng)域。

Release the cloud brand StreamLake with a high-end and upscale atmosphere, providing a one-time audio and video+AI solution。

發(fā)布云品牌StreamLake高端大氣上檔次，提供一次性音視頻+AI解決方案。

KuaiShou e-commerce buy buy buy. Annual GMV reached 901.2 billion。

快手電商買買買。全年GMV達(dá)9012億

Annual revenue level exceeds expected growth。

全年?duì)I收水平超預(yù)期增長(zhǎng)

The total annual revenue reached 94.2 billion yuan, a year-on-year increase of 16.2%

全年總收入達(dá)942億元同比增長(zhǎng)16.2%

The short film uses cartoon style characters and scene design to present the fourth quarter and annual financial report of KuaiShou in 2022 in a vivid and interesting way. At the same time, motion graphics and text descriptions are used to highlight the achievements of financial report data. On the screen, vivid and youthful color combinations are used to create a lively and friendly atmosphere。

短片采用了卡通風(fēng)格的人物和場(chǎng)景設(shè)計(jì)，將快手2022年第四季度及全年財(cái)報(bào)以生動(dòng)有趣的方式呈現(xiàn)出來(lái)。同時(shí)，利用動(dòng)態(tài)圖形和文字說明，突出了財(cái)報(bào)數(shù)據(jù)的成績(jī)。在畫面上，運(yùn)用了鮮艷和青春的色彩搭配，營(yíng)造出一種活潑和友好的氛圍。

3.CHARACTER SETTING

KuaiShou Financial Report adopts bright warm yellow and bright green style. Draw a vibrant spring atmosphere with the present flat style, so that the whole animation short film has the charm of young fashion style and youthful atmosphere, and better show the achievements and vitality of KuaiShou as an excellent domestic enterprise.

《快手財(cái)報(bào)》采用明快的暖黃、亮綠調(diào)風(fēng)格。用現(xiàn)扁平風(fēng)格繪制充滿活力的春天氣息，使整個(gè)動(dòng)畫短片兼具年輕的時(shí)尚風(fēng)格和青春氣息的魅力，更好的展現(xiàn)快手作為優(yōu)秀的國(guó)內(nèi)企業(yè)的成就與活力。

4.CAMERA VOICE DESIGN

Starting from the spring trip, the creative proposal refines the yellow and green colors and emphasizes the spring atmosphere. In order to conform to the corporate image of KuaiShou, which is young and energetic, the brand concept of "going ahead bravely", and in order to cooperate with the presentation of financial report data, the overall video rhythm is compact and full of movement. The storyline conveys the bold temperament of embarking on a journey of receiving goods together with Xiaoliu and Xiaokuai, and the bright and magnificent scenes reflect the youthful and modern fashion concept. The youthful and energetic picture style coincides with the young image of KuaiShou. Under the guidance of Xiaoliu and Xiaokuai, it makes people move with the painting and blend into it.

創(chuàng)意提案從春天之旅出發(fā)，提煉了其中黃綠色調(diào)，強(qiáng)調(diào)春天氣息，為了符合快手年輕活力的企業(yè)形象，勇往無(wú)前的品牌理念，也為了配合財(cái)報(bào)數(shù)據(jù)的展示，整體視頻節(jié)奏緊湊，運(yùn)動(dòng)感十足。故事脈絡(luò)傳遞著與小六、小快共同開啟收貨之旅的率性氣質(zhì)，明快磅礴的場(chǎng)景體現(xiàn)青春而現(xiàn)代的時(shí)尚理念。青春活力的畫面風(fēng)格，和快手的年輕形象不謀而合，在小六、小快的引導(dǎo)下，令人隨畫而動(dòng)，融入其中。

The line drawing shows the effect separately

線稿圖單獨(dú)展示效果

Comparison of line draft and scene display

線稿與場(chǎng)景展示對(duì)比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

CHEN YALING

—SPLIT MIRROR /分鏡

CHEN YALING

ZHUANG LIJUAN

MA ZEQI

—ORIGINALPAINTER/原畫師

ZHUANG YAN /LI MINGYU

—SCENE TEACHER /場(chǎng)景師

GUO NA

HU YITONG

LING JINGJING

MA ZEQI

YIJIUJIUSAN

—COLOR SETTING /色定

LI MINGYU

—DIRECTOR /導(dǎo)演

YING SHUIZHI

—PRODUCTION /制片

ZHUANG LIJUAN

—ANIMATOR /動(dòng)畫師

WANG JIAXU /M /LIU YINGDAN /WANG SHIGUO/ NI JIJIAN/ MAZEQI

—CHECKER /動(dòng)檢師

—SYNTHESIS /合成

WANG JIAXU

—SOUND&MIX /音效/混錄/錄音

CAO FENG

9.UGLY INTRODUCTION

中國(guó)蕞丑的一家MG動(dòng)畫公司——安戈力（UGLY），專門服務(wù)國(guó)內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點(diǎn)深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，安戈力（上海、廈門）擁有在職技術(shù)性專業(yè)人才97位，全國(guó)居家辦公370多位；運(yùn)用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動(dòng)畫作品，服務(wù)1148個(gè)項(xiàng)目準(zhǔn)時(shí)交付率高達(dá)92.9%，每月可以同步進(jìn)行近 50 條MG動(dòng)畫生產(chǎn)線，服務(wù)的品牌項(xiàng)目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌，屬于名副其實(shí)的動(dòng)畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

安戈力取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術(shù)”，現(xiàn)業(yè)界的評(píng)價(jià)：MG動(dòng)畫=安戈力，安戈力=MG動(dòng)畫，已形成行業(yè)符號(hào)，提到國(guó)內(nèi)MG動(dòng)畫基地，你會(huì)想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

此文如需轉(zhuǎn)載刊用請(qǐng)注明來(lái)源公眾號(hào)安戈力

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