Hello is a professional local travel and lifestyle service platform in China, committed to applying the dividends of digital technology to provide people with more convenient travel and better inclusive lifestyle services.

Nestlé is a world-renowned food and beverage company. With businesses ranging from globally recognized brands to popular local products from around the world, it has a presence in more than 100 countries and regions.

哈啰是國(guó)內(nèi)專業(yè)的本地出行及生活服務(wù)平臺(tái)，致力于應(yīng)用數(shù)字技術(shù)的紅利，為人們提供更便捷的出行以及更好的普惠生活服務(wù)。

雀巢是全球知名的食品飲料公司。擁有從全球知名品牌，到各地受歡迎的本土產(chǎn)品，業(yè)務(wù)遍布全球一百多個(gè)國(guó)家和地區(qū)。

2.STORYBOARD

Our core is to make users feel happy instantly and discover more beautiful moments of life.

A cup of Nescafe in the afternoon to sweep away the fatigue of the day, ride on the Hello Electric Bike to enjoy the good life.

我們的核心是讓用戶心情即刻快樂(lè)起飛， 發(fā)現(xiàn)更多生活的美好瞬間。

午后的一杯雀巢咖啡掃去一天的疲憊，騎上哈啰電動(dòng)車暢享這美好的生活。

3.CHARACTER SETTING

The short film adopts the way of real shooting combined with MG animation, combining Nescafe and Hello's electric car. Through the 2023 rabbit to bring the audience good and auspicious elements of animation to enrich the fun and interactive nature of the short film, so that the short film can be more attractive to the viewer's eyes, immersive, so as to achieve the effect of Nescafe and Hello electric car linkage product promotion.

本次影片采用實(shí)拍結(jié)合MG動(dòng)畫(huà)的方式，將雀巢咖啡與哈啰的電動(dòng)車相結(jié)合。通過(guò)2023兔子給觀眾帶來(lái)美好和吉祥以元素動(dòng)畫(huà)的方式豐富影片的趣味性和互動(dòng)性，讓影片能更加吸引觀者的眼球、身臨其境，從而到到雀巢咖啡和哈啰電動(dòng)車聯(lián)動(dòng)的產(chǎn)品宣傳效果。