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1.BACKGROUNDPROJECT
Recently a new pair of CP to UGLY impressed, although this pair of CP are walking smart technology to, but according to the insider description, when the two of them meet to together will produce a wonderful chemical reaction. This is not, UGLY brings them to show you.
"Hello, all units, please pay attention, a Motorola on a motorcycle is coming to you."
最近一對(duì)新的CP給UGLY留下的深刻的印象，雖然這對(duì)CP都是走智能科技向的，但據(jù)內(nèi)部人員描述，當(dāng)它們兩個(gè)相遇到一起的時(shí)候會(huì)產(chǎn)生奇妙的化學(xué)反應(yīng)。這不，UGLY就把它們帶來(lái)給大家看看。
“哈啰，各單位請(qǐng)注意，一位騎著摩托的摩托羅拉正在向你駛來(lái)?！?/p>
2.STORYBOARD
A magnetic phrase "Hellomoto", I do not know how many people's thoughts instantly back to the "golden age" of flip phone. What is surprising is that the designer has given the classic ringtone of Hello Electric and Motorola a new presentation in the smart era. We hope that the redefined "Hellomoto" will keep you happy in 2023.
一句魔性的【Hellomoto】，不知道讓多少人一瞬間夢(mèng)回到翻蓋手機(jī)的“黃金年代”。讓人意想不到的是，設(shè)計(jì)師讓哈啰電動(dòng)車和摩托羅拉的經(jīng)典鈴聲，在智能時(shí)代有了全新的呈現(xiàn)方式，優(yōu)秀的創(chuàng)意加上摩托本身性能的優(yōu)勢(shì)，一經(jīng)發(fā)布，深受廣大網(wǎng)友的喜歡。希望重新定義的【Hellomoto】能讓各位 2023 持續(xù)快樂(lè)上頭。
The first part, combined with the introduction of music cell phone ringing cell phone, wearing an actor a head item electric car headlights behind the one carrying the Motorola logo wings, followed by an actor riding a "Hello" motorcycle do strange behavior appeared, coupled with the current popular magic dance.
第一部分，結(jié)合音樂(lè)手機(jī)鈴聲引入出現(xiàn)手機(jī)，穿著演員一個(gè)頭項(xiàng)電動(dòng)車大燈的一個(gè)背后把背著摩托羅拉logo翅膀，接著一個(gè)騎著“哈啰”摩托的演員做著搞怪行為出現(xiàn)，加上目前流行的魔性舞蹈。
The second part, the chorus part with the magic dance plus the character's action and behind the animation pop-ups simply repeated to show "Hello" from multiple angles.
第二部分，副歌部分配合魔性舞蹈加人物的動(dòng)作和背后動(dòng)畫(huà)彈幕簡(jiǎn)單重復(fù)出現(xiàn)多角度展示“哈啰”。
The third part, through the elements and words repeatedly appear to create a strong sense of space and visual impact, through the repeated appearance of elements to deepen the impression.
第三部分，通過(guò)元素和文字往復(fù)出現(xiàn)制造強(qiáng)空間感和視覺(jué)沖擊，通過(guò)元素反復(fù)出現(xiàn)加深印象。
The fourth part, the repeated appearance of the chorus brainwashing part, and the end of the complete exposure of the "Hello".
第四部分，重復(fù)出現(xiàn)副歌洗腦部分，并結(jié)尾完整露出介紹“哈啰”。
3.CHARACTER SETTING
The overall video style is nostalgic in form, using the strong contrast of blue and red in the color of the characters and background, accurately capturing the aesthetics of contemporary youth, and allowing the product to meet the audience in an alternative magical brainwashing way.
整體視頻風(fēng)格偏懷舊形式呈現(xiàn)，在人物和背景的顏色方面運(yùn)用了藍(lán)紅的強(qiáng)烈對(duì)比，準(zhǔn)確的抓住的當(dāng)代年輕人的審美，以另類魔性洗腦方式讓產(chǎn)品與觀眾見(jiàn)面。
4.CAMERA VOICE DESIGN
The short film starts with a classic Motorola ringtone, and the actor representing Motorola, carrying a pair of black wings symbolizing the Motorola brand logo, and the actor representing Hello Electric Vehicle dance the motorcycle dance together in high spirits, during which the magic melody, repetitive lyrics and funny dance are used. It strives to leave a deeper impression on consumers.
短片以經(jīng)典摩托羅拉鈴聲開(kāi)頭，代表摩托羅拉的演員，背著一對(duì)象征摩托羅拉品牌標(biāo)志的黑色翅膀，與代表哈啰電動(dòng)車的演員一起嗨跳摩托舞，期間用魔性的旋律，重復(fù)歌詞和有趣的舞蹈，力求給觀眾留下更深刻的印象。
Character line draft and color display contrast effect
角色線稿與上色展示對(duì)比效果
The line drawing shows the effect separately
線稿圖單獨(dú)展示效果
Comparison of line draft and scene display
線稿與場(chǎng)景展示對(duì)比效果
5.SPECIAL EFFECTS
6.SPECIAL EFFECTS
7.ON SITE
8.HD WALLPAPERS
9.UGLY INTRODUCTION
中國(guó)蕞丑的一家MG動(dòng)畫(huà)公司——（UGLY），專門服務(wù)國(guó)內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過(guò)程中以耿直、宅心仁厚的特點(diǎn)深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開(kāi)名聲。
UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.
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