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《美至生鮮》拼貼動畫——安戈力文化

|


—Client/出品方
上海美至生鮮
—Project name & type/項目名稱&類型
《美至生鮮》拼貼動畫
—Production House /制作方
UGLY/安戈力
—Production Date/產(chǎn)出時間
2022年09月14日
—Production cycle /制作周期
18 days



1.BACKGROUNDPROJECT

Meizhi Fresh, one of the top 100 companies in the supply chain of agricultural products and ingredients in China, is driven by data, effectively integrates global fresh supply chain resources, and establishes a "less tossing, fresh" full-link fresh supply chain service platform. Adhering to the values of "doing fresh food, emphasizing conscience, and paying attention", we provide whole-process integrated fresh food supply chain services for supermarket chains, community e-commerce, chain restaurants, enterprises and institutions. To build the first brand of fresh supply chain services in China.

美至生鮮,中國農(nóng)產(chǎn)品食材供應鏈100強企業(yè),以數(shù)據(jù)為驅(qū)動,有效整合全球生鮮供應鏈資源,建立“少折騰、才新鮮的”全鏈路生鮮供應鏈服務平臺。秉持“做生鮮、講良心、要用心”的價值觀為連鎖商超、社區(qū)電商、連鎖餐飲、企事業(yè)單位提供全流程一體化生鮮供應鏈服務。打造中國生鮮供應鏈服務第一品牌。



2.STORYBOARD

Every vegetable and fruit is a living individual, providing a variety of vitamins and minerals necessary for survival for the humans who eat it. How do you stay fresh, vibrant and nutritious from field to table? Let's follow Jimei who loves toss to find out!

每一顆蔬菜和水果都是一個生命個體,為食用它的人類提供了生存必需的多種維生素和礦物質(zhì)。從田間到餐桌怎么保持新鮮、活力和營養(yǎng)呢?讓我們跟隨愛折騰的吉美一探究竟吧!


3.CHARACTER SETTING

The protagonist is the IP Jimei, the image of the beautiful and fresh. The interaction with the vegetables and fruits in the short film highlights the freshness of the fresh and beautiful vegetables and fruits.

主角是美至生鮮的形象IP吉美,在短片中與蔬果的互動,突出了美至生鮮的蔬果生鮮的新鮮。


4.CAMERA VOICE DESIGN

Ji Mei's movement seems to be done by frame-by-frame drawing, but it is actually made by the animator through the combination of AE plug-in and K keyframes. The movement is smooth and not stuck, and the design of the action also conforms to Ji Mei's cute and honest character. .

吉美的運動看起來像是采用逐幀繪制的方法完成,但是其實是動畫師通過AE插件與K關鍵幀結(jié)合制作出來的,運動起來動作流暢不卡頓,動作的設計也符合吉美可愛憨厚的性格。


This short film is created in a collage style, so that the Q version of IP Jimei can be perfectly combined with the picture materials that exist in reality. The progress of the short film is promoted through Jimei's activities, and various data and the transportation of beauty to freshness are vividly and interestingly displayed. process, so what's the secret to maintaining freshness, vitality and nutrition at Meizhixian? The whole supply chain from the field to the table is the secret of "keeping fresh", protecting your health every meal.

本次短片采用拼貼風進行創(chuàng)作,讓Q版IP吉美與現(xiàn)實中存在的圖片素材完美結(jié)合,通過吉美的活動來推動短片的進程,生動有趣的展示了各項數(shù)據(jù)及美至生鮮的運輸流程,所以美至生鮮保持新鮮、活力和營養(yǎng)的奧秘是什么?從田間直達餐桌的全鏈路供應鏈就是“保持新鮮”的奧秘,守護您的健康每一餐。


Character line draft and color display contrast effect

角色線稿與上色展示對比效果


The line drawing shows the effect separately

線稿圖單獨展示效果


Comparison of line draft and scene display

線稿與場景展示對比效果


5.SPECIAL EFFECTS






6.SPECIAL EFFECTS






7.ON SITE



8.HD WALLPAPERS

—SPLIT MIRROR /分鏡

XIAOLIN ZHAO

—CONCEPTION /元素設計
ZEQI MA
—ORIGINAL PAINTER/原畫師
JINGJING LIN
ZEQI MA/ZHUANGYAN
—SCENE TEACHER /場景師
JINGJING LIN/ZEQI MA/ZHUANGYAN
—COLOR SETTING /色定

JINGJING LIN/ZEQI MA/ZHUANGYAN

—DIRECTOR /導演

LIJUAN ZHUANG

—PRODUCTION /制片

XIAOLIN ZHAO

—ANIMATOR /動畫師

JIAXV WANG
—CHECKER /動檢師
m
—SYNTHESIS /合成

JIAXV WANG

—SOUND&MIX /音效/混錄/錄音

A ZU

—VOICE ACTOR /配音演員

A ZU


9.UGLY INTRODUCTION

國內(nèi)很丑的一家公司,擁有獨立IP安戈力(UGLY)形象,在業(yè)務上定位于國內(nèi)MG動畫制作生產(chǎn)工廠。取名于英文單詞UGLY(丑的含義),公司Slogan“丑從未如此藝術”,展現(xiàn)安戈力作為藝術創(chuàng)作理念及核心,安戈力形象在IP授權(quán)、衍生產(chǎn)品合作極度受市場歡迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month.

安戈力運用AE、C4D、逐幀、代碼等高技術手段制作前沿風格MG動畫作品,2014年成立至今服務600多個項目準時交付率高達92.6%,每個月能同步進行多達21條MG動畫生產(chǎn)線。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

創(chuàng)立以來專注MG動畫領域至今,影響力已經(jīng)由廈門快速跨向北上廣等城市,足跡也漸漸遍布世界各個角落?,F(xiàn)業(yè)界的評價:MG動畫=安戈力,安戈力=MG動畫,已形成行業(yè)符號。


如果您想委托新作品、查看案例作品集,或者只是與我們討論幫助您找到合適的藝術家來完成特定項目,或者兼職第二份工作加入我們創(chuàng)作,請告訴我們——我們很樂意聽取您的意見。


- 來訪地址 :

總部:廈門湖里華昌路125號聯(lián)發(fā)東南天地A202

華東:上海市靜安區(qū)銅仁路229號東海SOHO21樓2112室

上海市寶山區(qū)高境三鄰橋體育文化園16號2樓

華北:北京市朝陽區(qū)十里堡路1號171幢平房330號

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