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Ping An Bank is a joint-stock commercial bank operating across regions. This time, it cooperated with Angeli to produce a series of corporate promotional videos.
平安銀行是一家跨區(qū)域經(jīng)營的股份制商業(yè)銀行，這一次與安戈力合作，制作企業(yè)系列宣傳視頻。
Ping An Bank has launched the concept of "Saving can save, and a better life is simple", and is committed to resolving concerns for bank customers, saving time, money, and business processing, creating a simpler and more convenient banking experience.
平安銀行推出“能省則省，美好生活很簡單”的概念，致力于為銀行客戶消解顧慮，節(jié)約時間，節(jié)約金錢，辦理業(yè)務(wù)不費心，打造更為簡單便捷的銀行使用體驗。
This time the animation is divided into seven segments, which respectively describe various functions attached to the Ping An Bank digital pocket APP. The reversed storyline directly hits the pain points in life, and the animation is very interesting and memorable.
這一次的動畫分為七個片段，分別描述了平安銀行數(shù)字口袋APP上附帶的各種功能，反轉(zhuǎn)的故事情節(jié)直擊生活中的痛點，動畫的趣味性和記憶點都十分鮮明。
The wealth management function of "Ping An Bank Ping An Deposit" can be used at any time, and can also make money "quietly"; "Ping An Bank Digital Pocket APP", account opening, bank-enterprise reconciliation, salary payment, financing and other services only need one APP. Finish. ; "Ping An Bank's New Micro Loan", the application process is simple, the review is fast, and the problem of capital turnover is easily solved; "Ping An Good Car Owner Card", refueling as low as 20% off, saving fuel costs for today's rising oil prices; no need for banking services Run to the bank to queue up, and you don’t need to wait for manual review. Online processing saves time and cost; various discounts are summarized, saving the time and energy of looking for discounts, and directly on the Ping An Bank digital pocket APP!
“平安銀行平安存”的理財功能，隨取隨用，還能“悄悄”賺錢；“平安銀行數(shù)字口袋APP”，開戶、銀企對賬、發(fā)工資、融資等服務(wù)只需要一款A(yù)PP就能完成。；“平安銀行新微貸”，申請流程簡單，審核迅速，資金周轉(zhuǎn)問題輕松解決；“平安好車主卡”，加油低至8折，為油價上漲的今天省下油費；辦理銀行業(yè)務(wù)不需要跑去銀行排隊，也不需要苦等人工審核，線上辦理節(jié)約時間成本；各種優(yōu)惠匯總，省去找優(yōu)惠的時間和精力，直接上平安銀行數(shù)字口袋APP！
Flat style animation and fresh complementary color design, the overall picture is soft. The character dynamics use perspective and stretching to show the exaggerated movements of the characters. The picture is agile while highlighting the theme and making the key information more conspicuous.
扁平風(fēng)格動畫加上清新的互補色設(shè)計，整體畫面柔和。人物動態(tài)上利用透視和拉伸展現(xiàn)人物的夸張動作，畫面靈動的同時突出主題，讓關(guān)鍵信息更加顯眼。
The character's face is composed of simple lines, but it is not inferior in conveying emotions. With the vivid dubbing, the whole animation has a strong sense of rhythm and can easily arouse the audience's emotions.
角色面部由簡單線條構(gòu)成，但是在情緒傳達(dá)上卻毫不遜色，搭配上生動的配音，整個動畫節(jié)奏感極強，能夠輕易帶動觀者情緒。
Each segment is mostly developed from the user's point of view, starting from the user's pain point when using the bank, and the sudden turning point solves the problem. The reversal is accompanied by various information of the service, which is clearly expressed and novel in form, leaving a deep memory point.
各個片段多從用戶角度展開，以用戶使用銀行時的痛點出發(fā)，突如其來的轉(zhuǎn)折解決了問題，反轉(zhuǎn)中附帶著服務(wù)的各種信息，表述清晰、形式新穎，留下了深刻的記憶點。
The line drawing shows the effect separately
線稿圖單獨展示效果
Comparison of line draft and scene display
線稿與場景展示對比效果
9.UGLY INTRODUCTION
UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month.
Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.
如果您想委托新作品、查看案例作品集，或者只是與我們討論幫助您找到合適的藝術(shù)家來完成特定項目，或者兼職第二份工作加入我們創(chuàng)作，請告訴我們——我們很樂意聽取您的意見。
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安戈力
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www.xmugly.com
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