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《寵物糧新品》實(shí)拍結(jié)合動(dòng)畫——安戈力文化

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—Client/ 客戶
卡比寵物食品
—Project name & type/項(xiàng)目名稱&類型
寵物糧新品
—Production House /制作方
UGLY/安戈力
—Production Date/產(chǎn)出時(shí)間
2022年7月14日
—Production cycle /制作周期
15days


1.BACKGROUNDPROJECT

Pets are our most loyal and closest friends. In order to provide pets with better nutrition and energy, Kabi pet food has launched new products, which are "0" over-processed and rich in ingredient formulas. ", "Fresh" three major advantages, charging for pets and adding points to health.

寵物是我們最忠誠(chéng)最親密的朋友,為了給寵物們提供更好的營(yíng)養(yǎng)、補(bǔ)充能量,卡比寵物糧推出新品,“0”過度加工并且含有豐富的食材配方,總結(jié)出“簡(jiǎn)”、“純”、“鮮”三大優(yōu)勢(shì),為愛寵充電,為健康加分。

2.STORYBOARD

In order to highlight the cuteness and vitality of pets, the illustrator designed a black and white comic style opening based on the actual shooting. The cat saw the hand-painted fish that jumped out of the comic frame and was attracted, and jumped into the comic frame to catch it; the puppy When I saw the hand-painted delicious chicken legs, I wanted to lick my tongue. At this time, the illustration of the pet food packaging bag jumped out of the comic frame and transitioned to the real packaging. From this, I entered the theme and began to introduce this NewKirby pet food.

為了突出寵物的可愛與活力,插畫師在實(shí)拍基礎(chǔ)上設(shè)計(jì)了黑白漫畫風(fēng)格的開場(chǎng),貓咪看到漫畫框內(nèi)跳出的手繪小魚被吸引了注意,跳進(jìn)漫畫框內(nèi)想抓??;小狗看到手繪的美味雞腿也深處舌頭想舔一舔,這時(shí)寵物糧的包裝袋插畫從漫畫框中跳出,轉(zhuǎn)場(chǎng)到真實(shí)的包裝,由此進(jìn)入主題,開始介紹這次的卡比寵物糧新品。


3.CHARACTER SETTING

The product is designed with three contents of "simple", "pure" and "fresh" to summarize the advantages of this new product. Combined with the cute pet real shot and the design of the circular composition, the tonality of the film is more relaxed and lively, and the beneficial effects contained in pet food The addition of pet health is combined with the illustration design, which is more explanatory, simple and easy to understand, and the information is clear and clear without losing the sense of design.

產(chǎn)品設(shè)計(jì)了“簡(jiǎn)”“純”“鮮”三個(gè)內(nèi)容來(lái)概括這次新品的優(yōu)勢(shì),結(jié)合上可愛的寵物實(shí)拍和圓形構(gòu)圖的設(shè)計(jì)使得影片調(diào)性更加輕松活潑,寵物糧中含有的有益寵物健康的添加配合上小圖標(biāo)插畫,更具有說(shuō)明性,簡(jiǎn)單易懂,信息清晰明了的同時(shí)又不失設(shè)計(jì)感。


4.CAMERA VOICE DESIGN

The scene combines flat illustrations and real scenes, which not only directly reflects the liveliness and cuteness of pets and the deliciousness of pet food, but also adds interest to the picture. The main colors are green and orange, which are new pet food products, and the entire film is connected with an arc design. The design is rich in jumping dynamic and solid color transitions. match.

場(chǎng)景結(jié)合了平面的插畫和現(xiàn)實(shí)場(chǎng)景實(shí)拍,既直觀體現(xiàn)了寵物的活潑可愛和寵物糧的美味,又為畫面增加了趣味性。主色調(diào)選擇了寵物糧新品的綠色和橙色,以弧形設(shè)計(jì)串聯(lián)整部影片,設(shè)計(jì)豐富有跳躍感的動(dòng)態(tài)和純色轉(zhuǎn)場(chǎng),字體選用了偏幼圓的字體,與整體可愛輕松的調(diào)性相吻合。

5.SPECIAL EFFECTS





6.SPECIAL EFFECTS




7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃
XIAO XUAN
—SPLIT MIRROR /分鏡
XIAO XUAN
—CONCEPTION /元素設(shè)計(jì)
JIA WEN
—SCENE TEACHER /場(chǎng)景師
JIA WEN/ZHOU ZHOU
ZHAO TONG
—DIRECTOR /導(dǎo)演
BAI ZHI
—PRODUCTION /制片

YUXUAN CHEN/ ZHENBIN ZHANG

—ANIMATOR /動(dòng)畫師
BAI LIANG
—EDITING /剪輯
BAI LIANG
—SYNTHESIS /合成
BAI LIANG
—SOUND&MIX /音效/混錄/錄音
BAI LIANG
—MUSIC /選曲
YUXUANCHEN


9.UGLY INTRODUCTION


國(guó)內(nèi)很丑的一家公司,擁有獨(dú)立IP安戈力(UGLY)形象,在業(yè)務(wù)上定位于國(guó)內(nèi)MG動(dòng)畫制作生產(chǎn)工廠。取名于英文單詞UGLY(丑的含義),公司Slogan“丑從未如此藝術(shù)”,展現(xiàn)安戈力作為藝術(shù)創(chuàng)作理念及核心,安戈力形象在IP授權(quán)、衍生產(chǎn)品合作極度受市場(chǎng)歡迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month

安戈力運(yùn)用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動(dòng)畫作品,2014年成立至今服務(wù)600多個(gè)項(xiàng)目準(zhǔn)時(shí)交付率高達(dá)92.6%,每個(gè)月能同步進(jìn)行多達(dá)21條MG動(dòng)畫生產(chǎn)線

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

創(chuàng)立以來(lái)專注MG動(dòng)畫領(lǐng)域至今,影響力已經(jīng)由廈門快速跨向北上廣等城市,足跡也漸漸遍布世界各個(gè)角落。現(xiàn)業(yè)界的評(píng)價(jià):MG動(dòng)畫=安戈力,安戈力=MG動(dòng)畫,已形成行業(yè)符號(hào)。

 如果您想委托新作品、查看案例作品集,或者只是與我們討論幫助您找到合適的藝術(shù)家來(lái)完成特定項(xiàng)目,或者兼職第二份工作加入我們創(chuàng)作,請(qǐng)告訴我們——我們很樂意聽取您的意見。






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