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《優(yōu)諾自有牧場(chǎng)》實(shí)拍結(jié)合動(dòng)畫(huà)—安戈力文化

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—Client/ 出品方

優(yōu)諾品牌
—Project name & type/項(xiàng)目名稱&類型
優(yōu)諾自有牧場(chǎng)拼貼動(dòng)畫(huà)宣傳
—Production House /制作方
UGLY/安戈力
—Production Date/產(chǎn)出時(shí)間
2021年12月24日
—Production cycle /制作周期
30days

1.BACKGROUNDPROJECT

Yunuo is a French dairy brand and a yogurt brand of general mills. Yunuo is the second largest yogurt manufacturer in the world and has sales in more than 50 countries and regions. Yunuo brand was founded by sodiaal, the largest milk Association in France, in 1965. Its products are made of raw milk after 11 hours of natural fermentation without adding any gelatin components. It entered China in 2015.

優(yōu)諾是一個(gè)法國(guó)乳制品品牌,是通用磨坊旗下酸奶品牌。優(yōu)諾是全球第二大酸奶制造商,在50多個(gè)國(guó)家和地區(qū)均有銷售,優(yōu)諾品牌于1965年由法國(guó)最大的牛奶協(xié)會(huì)索地雅(Sodiaal)創(chuàng)立,產(chǎn)品以生鮮奶經(jīng)11小時(shí)自然發(fā)酵而成,且不添加任何明膠類成分,2015年進(jìn)入中國(guó)。

2.STORYBOARD

Clove man popular science + Mg collage animation shows the situation of Yunuo ranch, reflecting the health, environmental protection and safety of Yunuo ranch. The pasture is the starting point of all milk. The environment of the pasture and the explanation of experts / staff are taken as the starting point to show the advantages and disadvantages of milk quality.
丁香漫科普+MG拼貼動(dòng)畫(huà)的表現(xiàn)形式來(lái)展現(xiàn)優(yōu)諾牧場(chǎng)的場(chǎng)景,體現(xiàn)了優(yōu)諾牧場(chǎng)的衛(wèi)生、環(huán)保和安全。牧場(chǎng)是所有牛奶的起點(diǎn),利用牧場(chǎng)的良好環(huán)境和專家/工作人員講解展現(xiàn)牛奶奶質(zhì)的優(yōu)劣。

At the beginning of the film, there is a clove man popular science logo. Next to the logo, there is a cow eating grass (real cow shooting, matting and typesetting, dynamic frame drawing) screen subtitle [who will define a cup of high-quality milk].

片頭出現(xiàn)丁香漫科普標(biāo)識(shí),標(biāo)識(shí)邊上有一只奶牛在吃草(實(shí)拍奶牛,摳圖排版,動(dòng)態(tài)抽幀)畫(huà)面字幕【誰(shuí)來(lái)定義一杯高品質(zhì)牛奶】。


After moving to the right, the upper camera cow becomes in the lower left corner. In the middle of the screen is a screen, playing 1 large view of the cowshed, cutting 2 close-up views of the cow's face and the calf drinking milk.

右移后上鏡奶牛變成在左下角,畫(huà)面中間是一個(gè)屏幕,播放1牛棚大景,切2奶牛面部近景和小牛喝奶。


Capture several shots of calves drinking milk. After matting, the layout is in the middle of the picture, and the elements such as raw milk and forage in the container appear above.

捕捉牛犢的喝奶幾個(gè)鏡頭,摳圖后排版在畫(huà)面中間,上方出現(xiàn)容器裝著的生牛乳,草料等元素。


Draw a map and mark Yunuo's own pasture with a star on the map, with the coordinates of 37 ° 08'04 '' n 116 ° 39'36 '' e (Dezhou Victoria agriculture and animal husbandry Co., Ltd.).

繪制地圖,并在地圖上用一個(gè)星星標(biāo)識(shí)出優(yōu)諾自有牧場(chǎng),標(biāo)出坐標(biāo) 37°08'04''N 116°39'36''E(德州市維多利亞農(nóng)牧有限公司)。

3.TONE REFERENCE

Main tone: high brightness, high contrast.

主色調(diào):高明度,高對(duì)比度。

Close up: highlight key points and avoid sundries

特寫(xiě):突出重點(diǎn)、規(guī)避雜物。

4.CAMERA VOICE DESIGN

At the beginning of the animated film, there is a clove man popular science logo. Beside the logo, there is a cow eating grass. In the form of real shooting material + collage, it starts from the lens of a cow eating grass, and then inserts expert explanations, pasture commentators and brand representative commentators to show the good environment of the pasture and the hygiene and high quality of Yunuo milk.

動(dòng)畫(huà)片頭出現(xiàn)丁香漫科普標(biāo)識(shí),標(biāo)識(shí)邊上有一只奶牛在吃草,以實(shí)拍素材+拼貼的表現(xiàn)形式,從一只奶牛吃草為主鏡頭切入,又插入專家講解、牧場(chǎng)解說(shuō)人介紹和品牌代表解說(shuō)人講解,展現(xiàn)牧場(chǎng)的良好環(huán)境和優(yōu)諾奶質(zhì)的衛(wèi)生與高品質(zhì)。

Comparison of line draft and scene display

線稿與場(chǎng)景展示對(duì)比效果

5.SPECIAL EFFECTS


6.SPECIAL EFFECTS


7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃
DINGXIANG YISHENG
—SPLIT MIRROR /分鏡
NAI AN
—SCOUTING /勘景
LNAPINGYIN
—ORIGINAL PAINTER/原畫(huà)師
MINGYU LI XIAOYANG
—SCENE TEACHER /場(chǎng)景師
MINGYU LI XIAOYANG
—COLOR SETTING /色定
MINGYU LI XIAOYANG
—DIRECTOR /導(dǎo)演
HAIQUAN LU
—PRODUCTION /制片
LIJUAN ZHUANG YAOZHOU YU
—ANIMATOR /動(dòng)畫(huà)師
JIAXU WANG
—EDITING /剪輯
JIAXU WANG
—SYNTHESIS /合成
JIAXU WANG
—SOUND&MIX /音效/混錄/錄音
JIAXU WANG
—MUSIC /選曲
JIAXU WANG
—VOICE ACTOR /配音演員
DAYYINPEIYIN MIAOYINGPEIYIN

9.UGLY INTRODUCTION

國(guó)內(nèi)很丑的一家公司,擁有獨(dú)立IP安戈力(UGLY)形象,在業(yè)務(wù)上定位于國(guó)內(nèi)MG動(dòng)畫(huà)制作生產(chǎn)工廠。取名于英文單詞UGLY(丑的含義),公司Slogan“丑從未如此藝術(shù)”,展現(xiàn)安戈力作為藝術(shù)創(chuàng)作理念及核心,安戈力形象在IP授權(quán)、衍生產(chǎn)品合作極度受市場(chǎng)歡迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month

安戈力運(yùn)用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動(dòng)畫(huà)作品,2014年成立至今服務(wù)600多個(gè)項(xiàng)目準(zhǔn)時(shí)交付率高達(dá)92.6%,每個(gè)月能同步進(jìn)行多達(dá)21條MG動(dòng)畫(huà)生產(chǎn)線

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

創(chuàng)立以來(lái)專注MG動(dòng)畫(huà)領(lǐng)域至今,影響力已經(jīng)由廈門(mén)快速跨向北上廣等城市,足跡也漸漸遍布世界各個(gè)角落。現(xiàn)業(yè)界的評(píng)價(jià):MG動(dòng)畫(huà)=安戈力,安戈力=MG動(dòng)畫(huà),已形成行業(yè)符號(hào)。

如果您想委托新作品、查看案例作品集,或者只是與我們討論幫助您找到合適的藝術(shù)家來(lái)完成特定項(xiàng)目,或者兼職第二份工作加入我們創(chuàng)作,請(qǐng)告訴我們——我們很樂(lè)意聽(tīng)取您的意見(jiàn)。

—電話/微信:

+ 8615060780280

—官方抖音/新片場(chǎng)/站酷/小紅書(shū)/B站:

安戈力

—電子郵件/ QQ:

523638547@qq.com

—官方網(wǎng)站:

www.xmugly.com

—商務(wù)/招聘/兼職/外協(xié)/聯(lián)盟/培訓(xùn)/:

+ 8615060780280

- 來(lái)訪地址 :

總部:廈門(mén)湖里華昌路125號(hào)聯(lián)發(fā)東南天地A202

華東:上海市靜安區(qū)銅仁路229號(hào)東海SOHO21樓2112室

上海市寶山區(qū)高境三鄰橋體育文化園16號(hào)2樓

華北:北京市朝陽(yáng)區(qū)十里堡路1號(hào)171幢平房330號(hào)


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