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《智競(jìng)未來》MG動(dòng)畫——安戈力文化

|

—Client/ 出品方

北方知識(shí)產(chǎn)權(quán)服務(wù)平臺(tái)
—Project name & type/項(xiàng)目名稱&類型
智競(jìng)未來MG動(dòng)畫
—Production House /制作方
UGLY/安戈力
—Production Date/產(chǎn)出時(shí)間
2022年4月20日
—Production cycle /制作周期

15days

1.BACKGROUNDPROJECT

We have entered a broad era of intellectual property. Everyone is the creator of intellectual property and has his own intellectual property. UGLYand northern intellectual property service platform to create a “Smart competition future”as the main body of the MG animation short film.
我們已經(jīng)進(jìn)入廣泛知識(shí)產(chǎn)權(quán)時(shí)代,每個(gè)人都是智力成果的創(chuàng)作者,都擁有自己的知識(shí)產(chǎn)權(quán)。安戈力攜手北方知識(shí)產(chǎn)權(quán)服務(wù)平臺(tái)一起創(chuàng)作了以“智競(jìng)未來”為主體的MG動(dòng)畫短片。
2.STORYBOARD
The full text of the eight elements of the image of the disassembly, the use of various elements: logo shape elements, various shapes of the line waves, plus, wave points, circles, and so on, combined with the dynamic form of expression, showing the “Intelligent even the future”this subject. The curved lines represent the fluctuations of a person’s brainwaves, and the movement of the lines represents the convergence, dispersion, and convergence of a person.
全文將八大元素的象化表達(dá)拆解,運(yùn)用各種元素:logo形狀元素、各種形狀的線條波浪、加號(hào)、波點(diǎn)、圓等,結(jié)合動(dòng)態(tài)的表現(xiàn)形式,展現(xiàn)“智竟未來”這個(gè)主體。其中有弧度的線條代表一個(gè)人腦電波的浮動(dòng),代表著人,線的運(yùn)動(dòng)則代表著人的匯聚、分散、集合;整體的動(dòng)效配合音樂節(jié)奏做動(dòng)效。

The opening animation uses a kind of gradient color line color block, the movement around the screen creates a kind of mental thinking active feeling, a line represents many people’s mental thinking, the line color block represents the gathering of people, represents the enterprise, match “Knowledge, intelligence”, its color is the shape of Zhijing future Logo, is to leave an impression to the audience. The separated patches become four circles converging on a regularly distributed curve, which means that the link, the four circles are in competition, and the four circles collide, creating innovation, because new ideas come out of the competing collisions, and the curves move closer together, the whole image is similar to the feeling of cosmic stars, and also indicates the influence on the future. The curved surfaces and lines in the picture are diagonal movements, combining the word “Drive”to create a feeling similar to water movement, and also an active sense of mental thinking.

開篇?jiǎng)赢嬍褂昧艘环N漸變色的線條色塊,在畫面四周的運(yùn)動(dòng)打造一種腦力思維的活躍感,一個(gè)線條代表許多人的腦力思維,線條色塊代表人的聚集,代表企業(yè),契合“知識(shí)、智力”,其色塊是智競(jìng)未來Logo的形態(tài),是為了給觀眾留下印象。脫離的色塊變?yōu)樗膫€(gè)圓匯聚在規(guī)則分布的曲線上,意味著鏈接,四個(gè)圓是競(jìng)爭(zhēng)關(guān)系,四個(gè)元圓碰撞,產(chǎn)生創(chuàng)新,因?yàn)楦?jìng)爭(zhēng)碰撞中新的idea就會(huì)產(chǎn)生,曲線靠攏運(yùn)動(dòng),整個(gè)畫面類似于宇宙星體的感覺,也預(yù)示對(duì)未來的影響。畫面中有弧度的面和線是對(duì)角運(yùn)動(dòng),結(jié)合“驅(qū)動(dòng)”這個(gè)詞,營(yíng)造一種類似水波運(yùn)動(dòng)的感覺,也是腦力思維的活躍感。
The Final Logo, plus sign element represents empowerment, undulating dense lines represent many people’s thinking activities, small box represents a one-stop operation platform, on behalf of the future there are more own and possible.

最后的落版Logo,加號(hào)元素代表賦能,起伏的密集線條代表許多人的思維活動(dòng),小方塊代表一站式運(yùn)營(yíng)平臺(tái),代表未來有更多的未知性和可能性。

3.CHARACTER SETTING

Three circles, is consistent with the “Three carriers”, the use of semi-whirlpools and straight lines, is to increase the design of the screen, separate, separate circles, there are three services, on behalf of the three systems.

三個(gè)圓,是契合“三大載體”,采用半漩渦以及直線,是為了增加畫面的設(shè)計(jì)感,畫面分開,圓分開,出現(xiàn)三個(gè)服務(wù),代表三大體系。

4.CAMERA VOICE DESIGN

The animation is divided into three sections. The First Section is A1 to A4, which introduces the eight elements (knowledge, intelligence, intelligence, building, convergence, linking,competition and innovation) . The Second Section is A5 to A7, which introduces our entire platform, building “Three carriers”support system, creating a one-stop operation platform for the overall role of the third plate is A8 to A9, the first two plates of the summary, and then A10 off the plate.

整個(gè)動(dòng)畫分為三大板塊,第一板塊是A1到A4介紹八大元素(知識(shí)、智力、智能、智造、匯聚、鏈接、競(jìng)爭(zhēng)、創(chuàng)新);第二板塊是A5到A7介紹我們整個(gè)平臺(tái),構(gòu)建“三大載體”支撐體系,打造一站式運(yùn)營(yíng)平臺(tái)的總作用,第三板塊是A8到A9,對(duì)前面兩個(gè)板塊的總結(jié),然后A10進(jìn)行落版。


Comparison of line draft and scene display

線稿與場(chǎng)景展示對(duì)比效果


The line drawing shows the effect separately

線稿圖單獨(dú)展示效果


5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7
.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃
XUELING WU
—SPLIT MIRROR /分鏡
XIAOLIN ZHAO
—CONCEPTION /元素設(shè)計(jì)
JINJIN LIN/GUO NA
—ORIGINAL PAINTER /原畫師
MA LIN
—MIDDLE PICTURE /中間畫
JINJIN LIN/GUO NA
—SCENE TEACHER /場(chǎng)景師
MA LIN
—COLOR SETTING /色定
JINJIN LIN/GUO NA
—PRODUCTION /制片
XIAOLIN ZHAO
—ANIMATOR /動(dòng)畫師
MA LIN
—CHECKER /動(dòng)檢師
MA LIN
—SYNTHESIS /合成
MA LIN
—SOUND&MIX /音效/混錄/錄音
MU SI
—VOICE ACTOR /配音演員
MU SI

9.UGLY INTRODUCTION

國(guó)內(nèi)很丑的一家公司,擁有獨(dú)立IP安戈力(UGLY)形象,在業(yè)務(wù)上定位于國(guó)內(nèi)MG動(dòng)畫制作生產(chǎn)工廠。取名于英文單詞UGLY(丑的含義),公司Slogan“丑從未如此藝術(shù)”,展現(xiàn)安戈力作為藝術(shù)創(chuàng)作理念及核心,安戈力形象在IP授權(quán)、衍生產(chǎn)品合作極度受市場(chǎng)歡迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month

安戈力運(yùn)用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動(dòng)畫作品,2014年成立至今服務(wù)600多個(gè)項(xiàng)目準(zhǔn)時(shí)交付率高達(dá)92.6%,每個(gè)月能同步進(jìn)行多達(dá)21條MG動(dòng)畫生產(chǎn)線

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

創(chuàng)立以來專注MG動(dòng)畫領(lǐng)域至今,影響力已經(jīng)由廈門快速跨向北上廣等城市,足跡也漸漸遍布世界各個(gè)角落?,F(xiàn)業(yè)界的評(píng)價(jià):MG動(dòng)畫=安戈力,安戈力=MG動(dòng)畫,已形成行業(yè)符號(hào)。
如果您想委托新作品、查看案例作品集,或者只是與我們討論幫助您找到合適的藝術(shù)家來完成特定項(xiàng)目,或者兼職第二份工作加入我們創(chuàng)作,請(qǐng)告訴我們——我們很樂意聽取您的意見。

—電話/微信:

+ 8615060780280

—官方抖音/新片場(chǎng)/站酷:

安戈力

—電子郵件/ QQ:

523638547@qq.com

—官方網(wǎng)站:

www.xmugly.com

—商務(wù)/培訓(xùn)/招聘/兼職/外協(xié)/聯(lián)盟:

+ 8615060780280

- 來訪地址 :

總部:廈門湖里華昌路125號(hào)聯(lián)發(fā)東南天地A202

華東:上海市靜安區(qū)銅仁路229號(hào)東海SOHO21樓2112室

上海市寶山區(qū)高境三鄰橋體育文化園16號(hào)2樓

華北:北京市朝陽區(qū)十里堡路1號(hào)171幢平房330號(hào)

內(nèi)容由作者原創(chuàng),轉(zhuǎn)載請(qǐng)注明來源,附以原文鏈接

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