1.BACKGROUNDPROJECT

Durex has made a huge innovation this time, from old packaging to new packaging, which also reflects Durex's bold and avant-garde thinking. The classic blue logo and background color combination are deeply rooted in the hearts of the people. Using a new packaging design can be used in the minds of the younger generation of consumers. Create brand memory points. Angoli was invited to create a 3D TVC for Durex's new packaging. The whole film uses 3D visual creativity to upgrade the product packaging and interpret it in a more playful style.

杜蕾斯此次做出巨大革新，從舊包裝走向新包裝，同樣也體現(xiàn)了杜蕾斯大膽前衛(wèi)的思想，經(jīng)典的藍(lán)色logo和底色搭配深入人心，運(yùn)用全新的包裝設(shè)計(jì)可以在年輕一代消費(fèi)者的腦海中打造品牌記憶點(diǎn)。安戈力受邀與正在沸騰文化一起創(chuàng)作杜蕾斯新包裝三維TVC，全片運(yùn)用三維視覺創(chuàng)意，將產(chǎn)品包裝升級(jí)用更加好玩的風(fēng)格進(jìn)行演繹。

3.CHARACTER SETTING

Choose the vitality outfit as the protagonist of the opening to attract attention, shake gently and drop into the water to complete the packaging transformation. The lens focuses on the product and moves around the mirror, and the lens is zoomed out. Multiple new packages appear in sequence from the camera, move forward dynamically, and then slightly move. Turn the layout, the camera pulls out the static display, and you can see that there are small icons of different colors on the blue-based simple packaging. This time, Durex's safety and confidence series uses 3D modeling to display the new packaging.

4.CAMERA VOICE DESIGN

We used a concept of different space from water to water to make the transformation of old and new packaging. The old packaging is on the water surface, and the new packaging is below the water surface, which gradually changes during the falling process. This creative idea is ingenious and has a visual aesthetic.

我們運(yùn)用一個(gè)從水上到水下的異空間概念做了新老包裝的轉(zhuǎn)變，水面上是舊包裝，水面下是新包裝，在掉落過(guò)程中逐漸變化，這一創(chuàng)意思路別出心裁，具有視覺美感。

Modeling diagram shows the effect alone

建模圖單獨(dú)展示效果

In the creative stage, we conceived the idea of using different space to upgrade the packaging. When implementing the idea, we made a detailed storyboard script to obtain a picture description with imaginary space, and then modeled according to the product prototype. When the animator made an animation preview, production With still frames, we can get silky and highly visible 3D animations.

我們?cè)趧?chuàng)意階段構(gòu)思了運(yùn)用異空間進(jìn)行包裝升級(jí)的思路，落地創(chuàng)意時(shí)制作分鏡腳本細(xì)化，得出具有想象空間的畫面描述，然后依照產(chǎn)品原型建模，當(dāng)動(dòng)畫師做出動(dòng)畫預(yù)演，制作靜幀，我們就能得到絲滑又可視性極強(qiáng)的三維動(dòng)畫。

In the preview animation, because of the use of three-dimensional production, the product is very smooth and smooth whether it is falling or dynamically moving forward.

在預(yù)演動(dòng)畫里，因?yàn)槭褂昧巳S制作，產(chǎn)品無(wú)論是掉落還是動(dòng)態(tài)向前擺列運(yùn)動(dòng)都十分絲滑流暢

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

9.UGLY INTRODUCTION

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

如果您想委托新作品、查看案例作品集，或者只是與我們討論幫助您找到合適的藝術(shù)家來(lái)完成特定項(xiàng)目，或者兼職第二份工作加入我們創(chuàng)作，請(qǐng)告訴我們——我們很樂意聽取您的意見。

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