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《派能能源》MG動畫——安戈力文化

|


—Client/出品方

上海派能能源科技股份有限公司

—Project name & type/項(xiàng)目名稱&類型

《派能能源》MG動畫

—Production House /制作方
UGLY/安戈力
—Production Date/產(chǎn)出時間
2022年06月01日
—Production cycle /制作周期
30days


1.BACKGROUNDPROJECT

Shanghai Paineng Energy Technology Co.Pylontech, Ltd. was established in 2009.Pylontechadheres to the product as the core and quality as the cornerstone, covering various scenarios of energy storage applications such as new energy power generation, grid auxiliary services, micro grid, industrial and commercial parks, charging piles, data centers, and communication base stations.Pylontechadheres to innovation, is committed to promoting the development of energy storage industry, and creates a green energy world with global customers and partners.

上海派能能源科技股份有限公司成立于2009年,派能科技堅持以產(chǎn)品為核心,以質(zhì)量為基石,覆蓋新能源發(fā)電、電網(wǎng)輔助服務(wù)、微電網(wǎng)、工商業(yè)園區(qū)、充電樁、數(shù)據(jù)中心、通信基站等各種場景儲能應(yīng)用。派能科技堅持創(chuàng)新,致力于推動儲能行業(yè)發(fā)展,與全球客戶和伙伴一起創(chuàng)造綠色能源的世界。



2.STORYBOARD

This time,Pylontech, together with UGLY, presented this short film for everyone. The whole film highlighted the outdoor energy storage cabinets with a simple style of painting, and demonstrated the use of outdoor energy storage cabinets in various scenes with simple, humorous and relaxed audio-visual language, highlighting the characteristics and advantages of outdoor energy storage cabinets.

本次派能攜手安戈力為大家獻(xiàn)上本次短片,整片以簡約的畫風(fēng)凸顯戶外儲能機(jī)柜,以簡約、幽默,輕松的視聽語言,去展現(xiàn)戶外儲能機(jī)柜在各種場景中運(yùn)用,突出戶外儲能機(jī)柜的特點(diǎn)和優(yōu)勢。


3.CHARACTER SETTING

This short film adopts the style of white and blue tones. Smooth painting style and concise language make the whole film both advanced and simple, and can better express the brand attributes and brand tonality.

本篇短片采用白、藍(lán)色調(diào)風(fēng)格。流暢的畫風(fēng),簡潔的語言,使整個影片既高級又簡約,能更好的表達(dá)品牌屬性與品牌調(diào)性。

Use simple, beautiful and interesting pictures to enhance the experience of viewers. Let the whole film look not only a product introduction, but also an enjoyment of audio-visual language. Of course, while enjoying, you can also quickly understand the use, characteristics and advantages of outdoor energy storage cabinets through video content. The combination of three main colors, black, white and blue, will not win the main goal of "outdoor energy storage cabinet product introduction".

運(yùn)用簡約美觀趣味的畫面,提升觀看者的體驗(yàn)。讓整個片子看起來不再只是產(chǎn)品介紹,更是一場視聽語言的享受。當(dāng)然,在享受的同時,也能通過視頻內(nèi)容快速的了解戶外儲能機(jī)柜用途、特點(diǎn)、優(yōu)勢等。黑、白、藍(lán)三種主色調(diào)的搭配,本身又不會搶過“戶外儲能機(jī)柜產(chǎn)品介紹”這個主要的目地。

4.CAMERA VOICE DESIGN

The whole piece takes outdoor energy storage cabinets as the main line. No matter how the scene changes, our outdoor energy storage cabinets are consistent throughout the whole piece. We take outdoor energy storage cabinets as an important carrier to show the audience more application scenarios of outdoor energy storage cabinets.

整片以戶外儲能機(jī)柜為主線,無論場景如何變幻,我們的戶外儲能機(jī)柜始終如一,貫穿全片,我們以戶外儲能機(jī)柜為重要載體,向觀眾展示戶外儲能機(jī)柜更多的應(yīng)用場景。

The film is mainly divided into seven parts, including the system display at the beginning, and multiple application scenarios of outdoor energy storage cabinets, including the scene display of campus, charging pile, community power outage, micro network community, off network operation,and the end.

影片主要分為7個部分,有開頭的系統(tǒng)展示,以及戶外儲能機(jī)柜的多個運(yùn)用場景展示,分別有園區(qū)、充電樁、社區(qū)斷電、微網(wǎng)社區(qū)、離網(wǎng)作業(yè)的場景展示,以及最后的結(jié)尾。


Because the illustration design is mainly based on dots and lines, the production method of clipping paths is often used in the short film animation production, combined with zoom, mask and other methods to perfectly present the short film. The character action design of the same hand and foot in the title also adds a lot of interest to the short film.

因?yàn)椴瀹嬙O(shè)計以點(diǎn)線為主,所以在短片動畫制作時多采用修剪路徑的制作方法,再結(jié)合縮放、遮罩等方式,完美呈現(xiàn)短片,在片頭中同手同腳的人物動作設(shè)計也讓短片增添了不少趣味性。


Character line draft and color display contrast effect

角色線稿與上色展示對比效果

The line drawing shows the effect separately

線稿圖單獨(dú)展示效果


Comparison of line draft and scene display

線稿與場景展示對比效果

5.SPECIAL EFFECTS





6.SPECIAL EFFECTS



7.PROJEAT GAGS

In addition, we also made a sideshow video for Paineng's electrical box, mainly about the process of drawing graffiti for Paineng's design.
此外,我們還為派能電箱制作一條花絮視頻,內(nèi)容主要是我們?yōu)榕赡茉O(shè)計繪制涂鴉的過程。

The outer shell of the electric box is white. With the eagle as the element, we manually drew the outline of the black eagle with acrylic paint and filled it with color. The eagle symbolizes the spirit of courage, vigor and enthusiasm. The combination of black and white colors gives people a strong visual impact and a delicate and soft sense of lines.

電箱的外殼顏色白色,我們以老鷹為元素,手工用丙烯顏料繪制了黑色的老鷹外輪廓并填充上色,鷹象征著勇敢、朝氣蓬勃、熱情的奮斗精神,黑白色的搭配給人以強(qiáng)烈的視覺沖擊力、細(xì)膩的柔美的線條感。
Let's enjoy the finished product~
我們一起欣賞一下成品吧~




8.ON SITE

9.HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃
FENFANG ZHAN
—CONCEPTION /元素設(shè)計
JINGJING LIN
—SCENE TEACHER /場景師
ZHUANGYAN
—DIRECTOR /導(dǎo)演
WEIDONG ZHA
—PRODUCTION /制片
FENFANG ZHAN
—ANIMATOR /動畫師
SHIGUO WANG
—CHECKER /動檢師
m
—EDITING /剪輯

SHIGUO WANG

—SYNTHESIS /合成
SHIGUO WANG
—SOUND&MIX /音效/混錄/錄音

MINHUI ZHOU


10.UGLY INTRODUCTION

國內(nèi)很丑的一家公司,擁有獨(dú)立IP安戈力(UGLY)形象,在業(yè)務(wù)上定位于國內(nèi)MG動畫制作生產(chǎn)工廠。取名于英文單詞UGLY(丑的含義),公司Slogan“丑從未如此藝術(shù)”,展現(xiàn)安戈力作為藝術(shù)創(chuàng)作理念及核心,安戈力形象在IP授權(quán)、衍生產(chǎn)品合作極度受市場歡迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month.

安戈力運(yùn)用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動畫作品,2014年成立至今服務(wù)600多個項(xiàng)目準(zhǔn)時交付率高達(dá)92.6%,每個月能同步進(jìn)行多達(dá)21條MG動畫生產(chǎn)線。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

創(chuàng)立以來專注MG動畫領(lǐng)域至今,影響力已經(jīng)由廈門快速跨向北上廣等城市,足跡也漸漸遍布世界各個角落?,F(xiàn)業(yè)界的評價:MG動畫=安戈力,安戈力=MG動畫,已形成行業(yè)符號。

如果您想委托新作品、查看案例作品集,或者只是與我們討論幫助您找到合適的藝術(shù)家來完成特定項(xiàng)目,或者兼職第二份工作加入我們創(chuàng)作,請告訴我們——我們很樂意聽取您的意見。

—電話/微信:

+ 8615060780280

—官方抖音/新片場/站酷/微博/小紅書:

安戈力

—電子郵件/ QQ:

523638547@qq.com

—官方網(wǎng)站:

www.xmugly.com

—商務(wù)/培訓(xùn)/招聘/兼職/外協(xié)/聯(lián)盟:

+ 8615060780280

- 來訪地址 :

總部:廈門湖里華昌路125號聯(lián)發(fā)東南天地A202

華東:上海市靜安區(qū)銅仁路229號東海SOHO21樓2112室

上海市寶山區(qū)高境三鄰橋體育文化園16號2樓

華北:北京市朝陽區(qū)十里堡路1號171幢平房330號




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