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《三得利開(kāi)屏》實(shí)拍結(jié)合動(dòng)畫——安戈力文化

食品飲料| 佳片精選 |網(wǎng)絡(luò)廣告

—Client/出品方

SUNYORY三得利

—Project name & type/項(xiàng)目名稱&類型

三得利開(kāi)屏實(shí)拍結(jié)合動(dòng)畫

—Production House /制作方

UGLY/安戈力

—Production Date/產(chǎn)出時(shí)間

2024年5月18日

—Production cycle /制作周期

15 days

1.BACKGROUNDPROJECT

In this fast-paced era, everyone is seeking their own small joys in life and needs little surprises to brighten up their daily routines. The Suntory brand has always been committed to delivering high-quality products and services. This time, we're launching a creative campaign called "Suntory Serendipity." We hope to add unexpected joy to your life through a series of delightful stories.

在這個(gè)快節(jié)奏的時(shí)代，每個(gè)人都在追尋那份屬于自己的小確幸，都需要一點(diǎn)小小的驚喜來(lái)點(diǎn)亮平凡的生活。三得利品牌一直致力于為消費(fèi)者帶來(lái)高品質(zhì)的產(chǎn)品和服務(wù)。這次，特別推出了一場(chǎng)名為“逢三得利”的創(chuàng)意活動(dòng)。希望通過(guò)一系列妙趣橫生的故事，給您的生活增添一份不期而遇的驚喜。

安戈力

，贊7

2.STORYBOARD

To better convey this surprise, Suntory has produced a live-action and animation hybrid short film. The film is divided into three chapters: "The University Student," "The Office Worker," and "The Traveler." Each chapter uniquely portrays those serendipitous moments that make life special.

為了更好地傳達(dá)這份驚喜，三得利精心打造了一部實(shí)拍結(jié)合動(dòng)畫的創(chuàng)意短片。這部短片分為三個(gè)篇章--《大學(xué)生篇》《上班族篇》以及《出游人篇》每一個(gè)篇章都以一種獨(dú)特的方式展現(xiàn)了生活中不經(jīng)意間的美好瞬間。

The entire film follows an ordinary person having a surprising encounter with Suntory at some point during their day. "The University Student" tells the story of a tired female student who encounters trouble at the subway turnstile but unexpectedly receives a Suntory coupon, setting off on an unexpected adventure. "The Office Worker" features a busy white-collar man who faces minor setbacks at work but finds temporary escape from reality thanks to a coupon. The final chapter, "The Traveler," is about a woman about to embark on a journey who experiences a small mishap in the subway car but is then blessed with good luck, brightening her day.

整個(gè)片子都是通過(guò)生活中的一個(gè)平凡人物在一天某個(gè)時(shí)刻與三得利的奇妙邂逅，其中《大學(xué)生篇》講述了一個(gè)疲憊的女大學(xué)生在地鐵閘機(jī)處遇到了麻煩，卻意外收獲了三得利的優(yōu)惠券，從而開(kāi)啟了一段意想不到的奇妙旅程。而《上班族篇》講的是一位忙碌的白領(lǐng)男士在工作中遭遇小挫折，卻因一張優(yōu)惠券而得到了短暫的逃離現(xiàn)實(shí)的機(jī)會(huì)。短片中最后的《出游人篇》則是講述一位即將踏上旅途的女士，在地鐵車廂的小小意外之后，同樣被幸運(yùn)之神眷顧，迎來(lái)了一天的好心情。

3.CHARACTER SETTING

Through a combination of live-action and animation, the film authentically captures each character's emotional changes. Hand-drawn illustrations create a dreamlike visual effect intertwined with reality. Quick push-ins, sliding zooms, and slow-motion techniques enhance the narrative tension, making each scene more vivid and engaging. The use of animation for the vending machine and swirling ribbons adds whimsy and emphasizes the characters' delight upon discovering the coupons.

通過(guò)實(shí)拍結(jié)合動(dòng)畫相結(jié)合的手法，真實(shí)地捕捉了每一個(gè)角色的情感變化，同時(shí)手繪插畫營(yíng)造出一種夢(mèng)幻與現(xiàn)實(shí)交織的視覺(jué)效果。并且通過(guò)快速前推的滑動(dòng)變焦、整體升格等鏡頭技巧，增強(qiáng)了故事的張力，讓每個(gè)場(chǎng)景更加生動(dòng)有趣，也利用A技術(shù)實(shí)現(xiàn)了創(chuàng)意轉(zhuǎn)場(chǎng)，加上動(dòng)畫化的冰柜和飛舞的彩條不僅增添了趣味性，也強(qiáng)調(diào)了主角們發(fā)現(xiàn)優(yōu)惠券時(shí)的驚喜之情。

4.CAMERA VOICE DESIGN

Whether seeking solace amidst busy studies, finding a moment's respite from intense work, or adding fun to a pleasant trip, Suntory is there by your side, bringing you simple yet wonderful moments. "Suntory Serendipity" — let's embrace every surprise life has to offer together! Whether it's finding comfort in your studies, taking a breather from work, or adding fun to your travels, Suntory is here to share those simple and beautiful moments with you. "Suntory Serendipity" — let's welcome every surprise in life!

無(wú)論是在忙碌的學(xué)習(xí)中尋找一絲慰籍，還是在緊張的工作中尋找片刻放松，亦或是在愉快的旅途中增添一份樂(lè)趣，三得利都愿意陪伴在您的身邊，為您帶來(lái)那些簡(jiǎn)單而又美好的時(shí)刻。"逢三得利"，讓我們一起迎接生活中的每一份驚喜吧!無(wú)論是在忙碌的學(xué)習(xí)中尋找一些慰藉，還是在緊張的工作中尋找片刻放松，亦或是在愉快的旅途中增添一份樂(lè)趣，三得利都愿意陪伴在您的身邊，為您帶來(lái)那些簡(jiǎn)單而又美好的時(shí)刻。"逢三得利"，讓我們一起迎接生活中的每一份驚喜吧!

Character line draft and color display contrast effect

角色線稿與上色展示對(duì)比效果

The line drawing shows the effect separately

場(chǎng)景圖單獨(dú)展示效果

Comparison of line draft and scene display

線稿與場(chǎng)景展示對(duì)比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

DUILIUCENG

—CONCEPTION /元素設(shè)計(jì)

DOUBO

—ORIGINALPAINTER/原畫師

LANHANYUE

—SCENE TEACHER /場(chǎng)景師

DOUBO

—COLOR SETTING /色定

ZUOSHAN

—DIRECTOR /導(dǎo)演

TIANHANWANG

—PRODUCTION /制片

ZUOSHAN

—ANIMATOR /動(dòng)畫師

MINGHUIZHOU

—SPECIAL EFFECT /特效師

MINGHUIZHOU

—CHECKER /動(dòng)檢師

—EDITING /剪輯

CHANGDUANZHEN

—SYNTHESIS /合成

ZHEYULIN

9.UGLY INTRODUCTION

中國(guó)蕞丑的一家MG動(dòng)畫公司——（UGLY），專門服務(wù)國(guó)內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過(guò)程中以耿直、宅心仁厚的特點(diǎn)深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開(kāi)名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，

（上海、廈門）擁有在職技術(shù)性專業(yè)人才97位，全國(guó)居家辦公370多位；運(yùn)用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動(dòng)畫作品，服務(wù)1148個(gè)項(xiàng)目準(zhǔn)時(shí)交付率高達(dá)92.9%，每月可以同步進(jìn)行近 50 條MG動(dòng)畫生產(chǎn)線，服務(wù)的品牌項(xiàng)目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌，屬于名副其實(shí)的動(dòng)畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術(shù)”

，現(xiàn)業(yè)界的評(píng)價(jià)：MG動(dòng)畫=安戈力，安戈力=MG動(dòng)畫，已形成行業(yè)符號(hào)，提到國(guó)內(nèi)MG動(dòng)畫基地，你會(huì)想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

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