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《奧迪魔改5》拼貼動畫——安戈力文化

汽車| 佳片精選 |網(wǎng)絡(luò)廣告

—Client/出品方

奧迪

—Project name & type/項(xiàng)目名稱&類型

《奧迪魔改5》拼貼動畫

—Production House /制作方

UGLY/安戈力

—Production Date/產(chǎn)出時間

2023年01月18日

—Production cycle /制作周期

20 days

1.BACKGROUNDPROJECT

On the eve of the Chinese New Year, Audi launched the new model Audi RS Q e-tron! This electric hybrid SUV has powerful power performance and forward-looking electric technology, which is an incredible combination of racetrack driving experience and environmental awareness.

在中國新年來臨之際，奧迪推出新車型Audi RS Q e-tron!這款電動混合SUV擁有強(qiáng)大的動力性能和前瞻性的電動技術(shù)，令人難以置信的結(jié)合了賽道般的駕駛體驗(yàn)和環(huán)保意識。

2.STORYBOARD

In this short film, we will see that the live shot of Audi's new car is combined with the old-style animation to create a sense of reality and virtual intersection. It seems that the racing car has passed through the tunnel of reality and come to the virtual animation world.

Today, we will feel the charm of Audi again in the world of animation.

本次短片我們會看到奧迪新車的實(shí)拍鏡頭與做舊復(fù)古風(fēng)格動畫相結(jié)合，營造出一種現(xiàn)實(shí)與虛擬交錯的感覺。仿佛賽車已經(jīng)穿越了現(xiàn)實(shí)的隧道，來到到了虛擬的動畫世界。

今天，我們將在動畫的世界里，再次感受到奧迪的魅力。

3.CHARACTER SETTING

The short film takes Audi RS Q e-tron, the new model of Audi, as the main character, combined with the elements of the Year of the Rabbit, and Audi presents their New Year wishes to everyone.

短片以實(shí)拍奧迪新車型Audi RS Q e-tron為主角，結(jié)合兔年新年元素，奧迪為大家獻(xiàn)上他們的新年祝福。

4.CAMERA VOICE DESIGN

This short film is made in collage style. The picture is exquisite and smooth, and the car and animation are perfectly integrated. At the same time, the short film elements are also very Chinese New Year, including rabbits, lanterns, koi and paper fans.

這部短片采用拼貼風(fēng)風(fēng)格制作，畫面精致流暢，將汽車與動畫完美融合，同時，短片元素也極具中國新年感，有兔子、燈籠、錦鯉還有紙扇等。

The color of the picture is mainly black gray and dark red, combined with the cheerful background music. The overall picture is low-key but does not lose the flavor of the New Year.

畫面色彩以汽車外表顏色黑灰色與暗紅色為主，結(jié)合歡快的背景音樂，整體畫面低調(diào)卻又不失新年氣息。

At the beginning of the short film, there is a picture of the car passing through the clouds, with the implication of "flying into the sky", as well as a variety of pictures such as "carp body", "full of European spirit", "get what you wish", "good luck ahead", "wish fulfillment", etc., combined with words, expressing Audi's good wishes for Chinese customers in the New Year.

在短片開頭汽車有穿過云霄的畫面，有著”一飛沖天“的寓意，還有各種”錦鯉附體“”歐氣滿滿‘“得償所愿”“鴻運(yùn)當(dāng)頭”“許愿實(shí)現(xiàn)”等畫面結(jié)合文字，表達(dá)了奧迪對中國客戶的美好新年祝福。

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

ADA/SANER

—SPLIT MIRROR /分鏡

CAICAI

—CONCEPTION /元素設(shè)計(jì)

GUONA

—ORIGINALPAINTER /原畫師

XUEYING JIA

—MIDDLEPICTURE /中間畫

WANGYUN

—SCENE TEACHER /場景師

XIANYUYOUXIAN

YINGDON XIAN

—PRODUCTION /制片

SANER/CAICAI

—ANIMATOR /動畫師

LUJIE LI/LIKE

—SPECIAL EFFECT /特效師

MINHUI ZHOU

—CHECKER /動檢師

BOLIAN

9.UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——安戈力（UGLY），專門服務(wù)國內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點(diǎn)深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，安戈力（上海、廈門）擁有在職技術(shù)性專業(yè)人才97位，全國居家辦公370多位；運(yùn)用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動畫作品，服務(wù)1148個項(xiàng)目準(zhǔn)時交付率高達(dá)92.9%，每月可以同步進(jìn)行近 50 條MG動畫生產(chǎn)線，服務(wù)的品牌項(xiàng)目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌，屬于名副其實(shí)的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

安戈力取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術(shù)”，現(xiàn)業(yè)界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業(yè)符號，提到國內(nèi)MG動畫基地，你會想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

此文如需轉(zhuǎn)載刊用請注明來源公眾號安戈力

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