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《天貓CNY》MG動畫——安戈力文化

互聯(lián)網(wǎng)| 佳片精選 |MG圖形動畫

—Client / 出品方

天貓

—Project name & type/項目名稱&類型

《天貓CNY》MG動畫宣傳片

—Production House / 制作方

UGLY/安戈力

—Production Date/產(chǎn)出時間

2024年1月28日

—Production cycle / 制作周期

10 days

1. BACKGROUND PROJECT

TIn an encounter with Tmall, this time it coincides with the Chinese New Year, the arrival of the Year of the Dragon makes the festival atmosphere hot, this time the theme is dragon and food!

在一次與天貓相遇，這次正逢新春，龍年的到來讓節(jié)日氛圍火熱了起來，這一次的主題就是龍和美食！

2. STORYBOARD

This time, the animation design adopts "one shot to the end", in the drawing of the illustration, we directly do it with a long picture, the long picture contains more than ten scenes at a time, the animation transition becomes more silky, and the coherence is full!

這次的動畫設計采用了“一鏡到底”，在插畫的繪制上我們直接一張長圖搞定，長圖上一次包含了十多個場景，動畫轉場變得更加絲滑，連貫性拉滿！

Legend has it that there is a New Year's menu that can open the Year of the Dragon for good luck

It's hidden in a place full of the smell of home

So, the cat embarked on a journey of taste every day......

傳說有一份可以開啟龍年好運的年味菜單

它就藏在飄滿家香味道的地方

于是，貓?zhí)焯焯ど狭艘粓鰧の吨?.....

Hangcheng New Year's sauce is fragrant

The Shanghai New Year's flavor is sufficient

Fujian New Year's flavor has a good meaning

Cantonese New Year's flavor "good taste"

The Tibetan New Year flavor is crispy and fragrant

Xinjiang New Year's flavor beef and sheep fresh

Huizhou New Year's flavor wax fragrance floats

Sanxiang is spicy and spicy

Beijing New Year's flavor is particularly exquisite

The taste of the Northeast New Year is "stew"

Shandong New Year's flavor "steamed" joy

The taste of Sichuan and Chongqing is prosperous enough

杭城年味醬香濃

海派年味腔調足

福建年味寓意好

廣府年味「好惹味」

藏式年味酥香濃

新疆年味牛羊鮮

徽州年味臘香飄

三湘年味辣勁大

北京年味特講究

東北年味當屬「燉」

山東年味「蒸」喜氣

川渝年味夠紅火

The cat pursues it all the way every day

Finally found the menu in the mouth of the dragon

The flavor of the New Year in the menu is reduced to the world

It turned into a long dragon banquet

Chinese fragrant Chinese New Year's Eve dinner

Tmall invites you to eat a banquet

貓?zhí)焯煲宦纷穼?/p>

終于在神龍口中找到了菜單

菜單里的年味降至人間

化成了一席長龍宴

中國家香年夜飯

天貓請你吃龘席

3. CHARACTER SETTING

In terms of design, Chinese red is the main color, and festive red and gold are very easy to soil, so we have put more effort into the selection and structure of the elements, adding various buildings to it, and cooperating with the IP image of Tmall, presenting a different visual effect.

設計方面以中國紅為主要顏色，喜慶的紅色加上金色非常容易土，所以我們在元素的選擇和結構上多下了功夫，將各種建筑加入其中，配合天貓的IP形象，呈現(xiàn)了一個不一樣的視覺效果。

4. CAMERA VOICE DESIGN

The story is very simple, starting with a "New Year's menu", showing the food culture of various parts of China, and finally bringing these delicacies together to form a "long dragon"

故事的順序十分簡單，從一個“年味菜單”展開，展現(xiàn)了中國各地的美食文化，最后將這些美食匯聚在一起，成為“長龍”

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

XIAOLING

—CONCEPTION /元素設計

LEGUAN / YIBIN

—ORIGINALPAINTER /原畫師

LEGUAN / YIBIN

—SCENE TEACHER /場景師

LEGUAN / YIBIN

—DIRECTOR /導演

XIAOLIN ZHAO

—PRODUCTION /制片

XIAOLIN ZHAO

—ANIMATOR /動畫師

—CHECKER /動檢師

—SYNTHESIS /合成

MINHUI ZHOU

—SOUND&MIX /音效/混錄/錄音

SUNJIAN

—MUSIC /選曲

SUNJIAN

—VOICE ACTOR /配音演員

ZHONGCHENGJIAYIN

9. UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——（UGLY），專門服務國內廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術性專業(yè)人才97位，全國居家辦公370多位；運用AE、C4D、逐幀、代碼等高技術手段制作前沿風格MG動畫作品，服務1148個項目準時交付率高達92.9%，每月可以同步進行近 50 條MG動畫生產(chǎn)線，服務的品牌項目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌，屬于名副其實的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術”，現(xiàn)業(yè)界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業(yè)符號，提到國內MG動畫基地，你會想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

此文如需轉載刊用請注明來源公眾號安戈力

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