—Client / 出品方
奧迪
—Project name & type/項目名稱&類型
《奧迪魔改2》實拍結合動畫
—Production House / 制作方
UGLY/安戈力
—Production Date/產出時間
2023年01月17日
—Production cycle / 制作周期
18 days

1. BACKGROUND PROJECT

In the Dakar Rally 2022, Audi RS Q e-tron won the championship, shining on the stage as an electric overlord! The efficient energy converter injects strong power into the RS Q e-tron, allowing electric racing cars to demonstrate astonishing performance and speed!

在2022年達喀爾拉力賽，奧迪RS Q e-tron勇奪冠軍，以電動霸主的姿態(tài)閃耀舞臺！高效能量轉換器為RS Q e-tron注入強勁動力，讓電動賽車展現(xiàn)出驚人的性能與速度！

2. STORYBOARD

The RS Q e-tron combines the legendary technology of Audi Quattro and electric drive system, injecting infinite power into the racing car! The extreme challenge of the Dakar Rally is testing every technology, and RS Q e-tron is sure to win, becoming the representative of electric racing!

RS Q e-tron融匯奧迪Quattro傳奇技術和電動驅動系統(tǒng)，為賽車注入了無窮力量！達喀爾拉力賽的極限挑戰(zhàn)考驗著每一項技術，而RS Q e-tron穩(wěn)操勝券，成為電動賽車的代表！

3. CHARACTER SETTING

This is the second installment of our Audi Magic series. In this short film, we will not only see live shots of Audi racing cars, but also the hand drawn pencil style graphics we have designed for them. These live shots are combined with the graphics for dynamic production, creating a unique visual experience.

這是我們奧迪魔改系列第二篇，在本次短片中，我們不僅會看到奧迪賽車的實拍鏡頭，還會看見我們?yōu)槠湓O計的手繪鉛筆風格畫面，這些實拍鏡頭與畫面相結合進行動效制作，營造出一種獨特的視覺體驗。

4. CAMERA VOICE DESIGN

The Magic Change II screen is mainly reflected in hand-painted design. After the designer hand-painted the new car model, the car leaps onto the paper, as if coming from the world of comics. In the first half of the short film, there is a large amount of Audi's old racing video material, while the second half mainly focuses on RS Q e-tron racing videos. This is not only a collision between new and old products, but also expresses that Audi's works in the automotive industry have been constantly innovating and iterating, maintaining a leading position in the industry.

魔改二畫面主要體現(xiàn)在手繪設計，設計師手繪新車型后，汽車躍然紙上，仿佛從漫畫世界走來。短片中前半段出現(xiàn)大量奧迪舊款賽車視頻素材，后半段卻以RS Q e-tron比賽視頻為主，既是新舊產品的時代碰撞，也表達奧迪在汽車行業(yè)的作品一直在不停創(chuàng)新迭代，一直保持行業(yè)的領先地位。

RS Q e-tron won the championship, which is not only a victory, but also a new era of electric vehicle technology! Audi's electric vehicle technology will continue to develop in the future, leading the trend of electric vehicle travel! Passionate on the track and won the hearts of countless car fans! Not only the competition for speed, but also the ultimate challenge to the performance of electric vehicles. RS Q e-tron responds to the challenge with strong strength!

RS Q e-tron勇奪冠軍，這不僅是勝利，更是電動車技術的新紀元！奧迪的電動車技術將繼續(xù)在未來發(fā)展，引領電動車出行的潮流！在賽道上激情盡展，贏得了無數(shù)車迷的心！不僅是速度的競爭，更是對電動車性能的極限挑戰(zhàn)，RS Q e-tron用強大的實力回應挑戰(zhàn)！



Comparison of line draft and scene display

線稿與場景展示對比效果

8. HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃
XINGU/CAICAI/SANER
—SPLIT MIRROR /分鏡
XINGU/CAICAI/SANER
—CONCEPTION /元素設計
WANGYUN/XIAOYU LIU
—ORIGINALPAINTER /原畫師
LINQING YE/KEXIN HUANG/SILI
—MIDDLEPICTURE /中間畫
SIMIN HAO/JUNHAO YING
GUONA
—SCENE TEACHER /場景師
JIAWEN XV/DONGYING XIAN
XIANYUYOUXIAN
—PRODUCTION /制片
SANER/XINGU/CAICAI
—ANIMATOR /動畫師
m/SHIGUO WANG
LUJIE LI/HEHONG
—SPECIAL EFFECT /特效師
CHENJING/ZIJIAN NI
WENFENG CHEN/MUZI
—CHECKER /動檢師
BOLIANG/CHENZHANG
LIUYONG


9. UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——安戈力（UGLY），專門服務國內廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。

自2014年成立至今，安戈力（上海、廈門）擁有在職技術性專業(yè)人才97位，全國居家辦公370多位；運用AE、C4D、逐幀、代碼等高技術手段制作前沿風格MG動畫作品，服務1148個項目準時交付率高達92.9%，每月可以同步進行近 50 條MG動畫生產線，服務的品牌項目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌，屬于名副其實的動畫代理源頭廠家。

安戈力取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術”圖片，現(xiàn)業(yè)界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業(yè)符號，提到國內MG動畫基地，你會想起安戈力。


?UGLY安戈力
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