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《伊刻活泉》MG拼貼動畫——安戈力文化

互聯(lián)網(wǎng)|食品飲料| 佳片精選 |MG圖形動畫

—Client/出品方

伊利

—Project name & type/項(xiàng)目名稱&類型

《伊刻活泉》MG拼貼動畫

—Production House /制作方

UGLY/安戈力

—Production Date/產(chǎn)出時間

2023年06月04日

—Production cycle /制作周期

15 days

1.BACKGROUNDPROJECT

Yili explored high-quality water sources throughout the country, and finally found the precious volcanic natural mineral water - inikin in the volcanic rock water source belt of Aershan and Paektu Mountain.

伊利在全國探尋優(yōu)質(zhì)水源地，最終在火山巖水源帶阿爾山和長白山，發(fā)現(xiàn)了珍貴的火山天然礦泉水—伊刻活泉。

2.STORYBOARD

The energetic water gushing from volcanic rocks, penetrating through volcanic rock layers, contains multiple volcanic mineral elements, and has a sweet and smooth taste, bringing consumers a source of health and vitality.

從火山巖石中涌出的活力好水，歷經(jīng)火山巖層層滲透，含有多重火山礦物元素，口感甘甜順滑，給消費(fèi)者帶來健康活力之源。

3.CHARACTER SETTING

Do you know? At the foot of Paektu Mountain at 40 ° north latitude, there are more than 4000 rare animals and plants, such as ginseng, ganoderma lucidum, Sika deer, and Hongjingtian, all of which are ecological wonders created by the fertile water and soil under the volcano. So in the design of short film scenes, we also use a large number of live photos of animals and plants, as well as on-site landscapes that incorporate volcanic elements.

你知道嗎？北緯40°的長白山下，有人參、靈芝、梅花鹿、紅景天等4000多種珍稀動植物在此繁衍生息，而這一切都是火山下優(yōu)渥的水土造就的生態(tài)奇觀。所以在短片場景設(shè)計(jì)上我們也采用大量的實(shí)拍動植物及現(xiàn)場景觀集火山元素。

4.CAMERA VOICE DESIGN

This short film is produced for the promotion of environmental protection concepts by inikin and China National Geographic on World Environment Day using ink free packaging technology. It is designed in a collage style, with blue as the main color on the screen, to promote the product "inikin" water. A large number of animals, plants and volcanoes appear in the short film, which not only expresses that the product water is extracted from the beautiful volcanic rock source at the foot of Paektu Mountain and Aershan, but also indirectly expresses the concept of protecting the environment and wildlife.

本次短片是為伊刻活泉攜手中國國家地理于“世界環(huán)境日”宣傳環(huán)保理念的無油墨工藝包裝制作的，采用拼貼風(fēng)格設(shè)計(jì)，畫面色彩以藍(lán)色為主，用以宣傳產(chǎn)品“伊刻活泉”水。短片中出現(xiàn)大量的動植物與火山，即表達(dá)產(chǎn)品水是由環(huán)境優(yōu)美的火山巖水源長白山下與阿爾山提取，又間接表達(dá)了保護(hù)環(huán)境與野生動物的理念。

inikin appears multiple times in the film, but only at the end does it show its true appearance. Its purpose is to raise the audience's curiosity about the ink free outer packaging of the product, and ultimately deepen the audience's impression of the product through the end display; I believe you are already looking forward to the inikin. Now let's explore the mystery of the rare volcano that nurtures it!

伊刻活泉在片中多次出現(xiàn)，但是在片尾才顯示真實(shí)模樣，其作用是提起觀眾對產(chǎn)品無油墨外包裝的好奇，最終在結(jié)尾展示加深觀眾對產(chǎn)品印象；想必你已很期待伊刻活泉了，現(xiàn)在就和我們一起探尋孕育珍稀的火山奧秘吧！

Comparison of line draft and scene display

線稿與場景展示對比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—STORYBOARD /分鏡

YUXIN LIU

—CONCEPTION /元素設(shè)計(jì)

YUANLIU

—SCENE TEACHER /場景師

YUANLIU/JIAWEN XU

ZEQI MA/PENGFEI XU

—COLOR SETTING /色定

JIAWEN XU

—PRODUCTION /制片

LIJUAN ZHUANG

—ANIMATOR /動畫師

—CHECKER /動檢師

TUANTUAN FAN

—SYNTHESIS /合成

—SOUND&MIX /音效/混錄/錄音

—VOICE ACTOR /配音演員

JINANYINCHUAN

9.UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——安戈力（UGLY），專門服務(wù)國內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點(diǎn)深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，安戈力（上海、廈門）擁有在職技術(shù)性專業(yè)人才97位，全國居家辦公370多位；運(yùn)用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動畫作品，服務(wù)1148個項(xiàng)目準(zhǔn)時交付率高達(dá)92.9%，每月可以同步進(jìn)行近 50 條MG動畫生產(chǎn)線，服務(wù)的品牌項(xiàng)目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌，屬于名副其實(shí)的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

安戈力取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術(shù)”，現(xiàn)業(yè)界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業(yè)符號，提到國內(nèi)MG動畫基地，你會想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

此文如需轉(zhuǎn)載刊用請注明來源公眾號安戈力

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