2.STORYBOARD

Magnetic Engine Wheat plans to join hands with Angoli to bring you the first and second episodes of animation, the first episode of Kwai X Hawthorn Yogurt, and the second episode of Kwai X Beauty Talent. The plan aims to help all parties achieve the marketing mode innovation of "platform+talent+brand" linkage through the integration of content and incentive, and help the brand achieve business growth.

磁力引擎小麥計(jì)劃攜手安戈力為大家?guī)淼谝坏诙瘎?dòng)畫，第一集快手 X 山楂優(yōu)酸乳，第二集快手X美妝達(dá)人。該計(jì)劃旨在通過內(nèi)容與激勵(lì)一體化，聯(lián)動(dòng)各方完成“平臺(tái)+達(dá)人+品牌”聯(lián)動(dòng)的營銷模式創(chuàng)新，助力品牌實(shí)現(xiàn)生意增長。

The Wheat Plan is a series of animations. The style of the pictures is simple and vigorous. The animation scenes are mainly composed of fixed background colors, cartoon elements and anchor pictures. The highlights of the content are highlighted through the anchor silhouettes and keywords. The overall simplicity is not simple.

小麥計(jì)劃為系列動(dòng)畫，畫面風(fēng)格為簡約活力風(fēng)，主要以固定的底色搭配卡通元素及主播畫面來構(gòu)成動(dòng)畫場(chǎng)景，通過主播剪影與關(guān)鍵字突出內(nèi)容重點(diǎn)，整體簡約而不簡單。

Youth taste, too much aftertaste! What is the taste of yoghurt in your childhood memory? Yiliyou Yogurt and Kwai Wheat Talent unlock the sweet and sour taste in memory! With the green background as the main match, the anchor screen and the newly launched taste "hawthorn" of Yoyoghurt complement each other, realizing the match of "red with green", making the elements perfectly integrated, and making the screen lively and harmonious.

青春滋味，太多回味！你童年記憶中的優(yōu)酸乳是什么味道呢？伊利優(yōu)酸乳攜手快手小麥達(dá)人解鎖記憶中的酸甜好滋味！以綠色背景為主搭配主播畫面與優(yōu)酸乳新推出口味“山楂”相互配合，實(shí)現(xiàn)了“紅配綠”的搭配，讓元素完美融合，讓畫面活潑又和諧。

Mirror sketch to show the effect

分鏡草圖展示效果

Walk towards the "beauty" and move her economy! Magnetic Engine Wheat Plan selects high-quality beauty talents to help many domestic beauty brands create product popularity with super grass planting power. The screen is dominated by lavender and light blue, and the background color is enriched with fluid elements and plastic paper sense. The whole short film is full of fashion and freshness, focusing on the fashion point of beauty products; The whole film of wheat element has appeared, which plays a role in enriching the picture and emphasizing the wheat plan.

向“美”而行，打動(dòng)她經(jīng)濟(jì)！磁力引擎小麥計(jì)劃精選優(yōu)質(zhì)美妝達(dá)人，以超強(qiáng)種草力，助力眾多國貨美妝品牌打造產(chǎn)品流行力。畫面由淡紫色與淺藍(lán)色為主，用流體元素及塑料紙質(zhì)感豐富底色，時(shí)尚清新充滿了整個(gè)短片，主打美妝用品時(shí)尚點(diǎn)；其中小麥元素全片都有出現(xiàn)，起到豐富畫面及強(qiáng)調(diào)小麥計(jì)劃的作用。

In both animations, the characters are played by rolling, and the rotation and translation of the material are combined to make the picture vivid and not monotonous.

兩部動(dòng)畫中都有采用文字滾動(dòng)播放出現(xiàn)，結(jié)合素材的旋轉(zhuǎn)平移，使畫面生動(dòng)不單調(diào)。

Wheat plans to tailor the best combination of talents for customers, enabling the brand to ignite the marketing of new products.

小麥計(jì)劃為客戶量身匹配最優(yōu)達(dá)人組合，賦能品牌引爆新品上市營銷。

Character line draft and color display contrast effect

線稿與上色展示對(duì)比效果