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《天貓端午鮮粽品類日》MG動(dòng)畫——安戈力文化

食品飲料| 佳片精選 |MG圖形動(dòng)畫

—Client/ 出品方

天貓

—Project name & type/項(xiàng)目名稱&類型

天貓端午鮮粽品類日MG動(dòng)畫

—Production House /制作方

UGLY/安戈力

—Production Date/產(chǎn)出時(shí)間

2022年06月28日

—Production cycle /制作周期

20days

1.BACKGROUNDPROJECT

Tmall super category activity is a promotional activity carried out by Tmall and merchants. After the merchants apply, the platform will screen out qualified and high-quality merchant products through review, and then carry out brand day activities to promote and promote high-quality products.

天貓超品日活動(dòng)是天貓聯(lián)合商家進(jìn)行的一種促銷活動(dòng)。商家申請(qǐng)后平臺(tái)通過審核篩選出合格優(yōu)質(zhì)的商家產(chǎn)品，再進(jìn)行品牌日的活動(dòng)，宣傳促銷優(yōu)質(zhì)商品。

2.STORYBOARD

The products sold in this Tmall Chaopin Day event are traditional Chinese delicacies - zongzi. Tmall Chaopin Shopping brings you a small and small zongzi weighing 100g, healthy and low-calorie zongzi. There are all kinds of zongzi, such as lightly light zongzi, fresh and delicious zongzi, etc., to meet the various needs of everyone who loves zongzi, there is always a zongzi for you!

本次天貓超品日活動(dòng)售賣的商品的是中國特色傳統(tǒng)美食——粽子，天貓超品購為大家?guī)砹酥亓吭?00g的小小小小小小一點(diǎn)的粽子、健康熱量低的輕輕輕輕輕輕一點(diǎn)的粽子、新鮮味道美的鮮鮮鮮鮮鮮鮮一點(diǎn)的粽子等各式各樣的粽子，滿足各位愛粽人士的各種需求，總有一款粽子適合你！

3.CHARACTER SETTING

The short film is mainly divided into three parts. With various types of zongzi as the protagonists, various kinds of naughty, cute and cute zongzi are designed. There are small zongzi that are compared with normal-sized zongzi, and some contain whole grains. The light and gentle rice dumplings, as well as the fresh and fresh rice dumplings with guaranteed freshness and delicious taste, anthropomorphize all kinds of rice dumplings, and use the costumes of rice dumplings, with scene props, to express the different differences of various kinds of rice dumplingsin a simple and clear way.

短片主要分為三個(gè)部分，以各種類型的粽子為主角，設(shè)計(jì)了調(diào)皮的、可愛的、Q萌的各類粽子，有與正常大小的粽子做對(duì)比的小小小粽，有包含五谷雜糧的輕輕輕粽，還有質(zhì)保新鮮味道鮮美的鮮鮮鮮粽，將各類粽子擬人化，以粽葉的服裝，搭配場景道具，簡單明了的表達(dá)了各類粽子的不同區(qū)別。

4.CAMERA VOICE DESIGN

The first part used the method of comparison. First, the big zongzi could not be clamped and then fell, and then the diving competition with the small zongzi, but lost the competition because of being too big, showing the small size of the small zongzi; the second part passed Zongzi danced "Liu Genghong" with us, and the rolled up tornado brought a lot of healthy grains. After being fitted with the Zongzi, it formed a healthy and light food Zongzi; the third part is to give the newly made Zongzi The 45-day warranty is labeled, and then let the zongzi ride on the rocket and come to everyone's table quickly, so that everyone can eat the super fresh zongzi!

第一部分運(yùn)用了對(duì)比的手法，先是大粽子夾不起來后掉落，再是與小小粽進(jìn)行跳水比賽，但是因?yàn)轶w型過大輸?shù)袅吮荣?，展示了小小粽的小；第二部分通過粽子與我們一同跳著“劉畊宏”，運(yùn)動(dòng)卷起的龍卷風(fēng)帶來了許多健康的五谷雜糧，在與粽子嵌合后形成了健康輕食的輕食粽；第三部分通過給剛制作完成的粽子打上質(zhì)保45天的標(biāo)簽，再讓粽子坐上火箭用飛速來到大家的餐桌上，讓大家吃上超級(jí)鮮鮮鮮的粽子！

The line drawing shows the effect separately

線稿圖單獨(dú)展示效果

Character line draft and color display contrast effect

角色線稿與上色展示對(duì)比效果

Comparison of line draft and scene display

線稿與場景展示對(duì)比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

BEI JING YANG SI

—SPLIT MIRROR /分鏡

SHIBA LI

—CONCEPTION /元素設(shè)計(jì)

YANHONG SHEN

YANGHONGRUI CHEN

—ORIGINAL PAINTER /原畫師

YANHONG SHEN

YANGHONGRUI CHEN

—MIDDLE PICTURE /中間畫

YANHONG SHENYANGHONGRUI CHEN

—DIRECTOR /導(dǎo)演

SHUI ZHI YIN

—PRODUCTION /制片

SISS

—SCENE TEACHER /場景師

YANHONG SHENYANGHONGRUI CHEN

—COLOR SETTING /色定

YANHONG SHENYANGHONGRUI CHEN

—ANIMATOR /動(dòng)畫師

mQINGTIAN YU YONG LIU

—SPECIAL EFFECT /特效師

mQINGTIAN YU YONG LIU

—CHECKER /動(dòng)檢師

mQINGTIAN YU YONG LIU

—EDITING /剪輯

mQINGTIAN YU YONG LIU

—SYNTHESIS /合成

mQINGTIAN YU YONG LIU

—SOUND&MIX /音效/混錄/錄音

DACHUI WANG

—VOICE ACTOR /配音

DACHUI WANG

9.UGLY INTRODUCTION

國內(nèi)很丑的一家公司安戈力，擁有獨(dú)立IP安戈力(UGLY)形象，在業(yè)務(wù)上定位于國內(nèi)MG動(dòng)畫制作生產(chǎn)工廠。安戈力取名于英文單詞UGLY（丑的含義），公司Slogan“丑從未如此藝術(shù)”，展現(xiàn)安戈力作為藝術(shù)創(chuàng)作理念及核心，安戈力形象在IP授權(quán)、衍生產(chǎn)品合作極度受市場歡迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month

安戈力運(yùn)用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動(dòng)畫作品，2014年成立至今服務(wù)600多個(gè)項(xiàng)目準(zhǔn)時(shí)交付率高達(dá)92.6%，每個(gè)月能同步進(jìn)行多達(dá)21條MG動(dòng)畫生產(chǎn)線

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

創(chuàng)立以來專注MG動(dòng)畫領(lǐng)域至今，影響力已經(jīng)由廈門快速跨向北上廣等城市，足跡也漸漸遍布世界各個(gè)角落?，F(xiàn)業(yè)界的評(píng)價(jià)：MG動(dòng)畫=安戈力，安戈力=MG動(dòng)畫，已形成行業(yè)符號(hào)。