1.BACKGROUNDPROJECT

Dettol, born in 1933, is the world's leading brand in the disinfection category. Since its inception, it has been trusted by consumers for its peace of mind, reliability and superior disinfection capabilities, and has become a brand used by the British Royal Family. It has been at the forefront of environmental and personal hygiene protection for nearly 90 years and is committed to continuous product innovation to safeguard human health. From hospitals to homes, Dettolis a trusted expert in disinfection and germ removal. The products are available in different fragrances, such as Classic Pine, Chamomile Care and Aloe Refresh. Join ugly to see how our disinfectant and fragrance products can collide.

滴露，誕生于1933年，是消毒品類全球領(lǐng)導(dǎo)品牌。從誕生之日起，滴露產(chǎn)品便以安心、可靠、卓越的殺菌能力，贏得了消費(fèi)者的信賴，成為英國皇室御用品牌。近90年來一直處在環(huán)境與個(gè)人衛(wèi)生防護(hù)的最前線，始終致力于持續(xù)產(chǎn)品創(chuàng)新以保障人類的健康。從醫(yī)院到家庭，滴露是十分值得信賴的消毒除菌專家。同時(shí)滴露的消毒產(chǎn)品還有著不同的香型，例如：經(jīng)典松木、洋甘菊呵護(hù)、蘆薈清爽等?，F(xiàn)在，和ugly一起來欣賞消毒除菌衛(wèi)士與香氛碰撞出的火花吧。

2.STORYBOARD

In 2019, Dettol, which manufactures and sells disinfectant and deodorant products, has launched the first Dew Limited Edition Classic Pine fragrance through strength across borders. It aims to pay tribute to exquisite living and bring users a different and prestigious experience. The Classic Pine fragrance was a hit with many users even before it was launched and was swept up in a short time afterwards. This time, Dettolcontinues to spoil its fans by following the forefront of digital collectibles with this limited edition digital fragrance, "Dettol1933".

在2019年，以生產(chǎn)和銷售消毒除菌產(chǎn)品的滴露，通過實(shí)力跨界，推出了第一款滴露限量經(jīng)典松木香水。旨在向精致的生活致敬，帶給使用者不一樣的尊貴體驗(yàn)。經(jīng)典松木香水在未推出之時(shí)就受到了很多用戶的青睞，在上線后很短時(shí)間內(nèi)就被一掃而光。這一次，滴露繼續(xù)任性寵粉，緊跟數(shù)字藏品的潮流前沿，推出這款《滴露1933》限量數(shù)字香水。

At the beginning of the creation of the digital product for Dettol perfume.we decide to use the main colour of the brand - green-as the main colour of the animation ,based on yhe positioningand image of the Dettol brand, and to include pine ,aloe ,rose ,andlemon in the animation, based on the composition and type of fragrance contained in the Dettol deodorant.

在為滴露香水的數(shù)字產(chǎn)品創(chuàng)作伊始之時(shí)，我們?cè)跇?gòu)思的過程中，便決定從Dettol滴露的品牌定位和形象出發(fā)，將品牌的主色-綠色作為動(dòng)畫的主色調(diào)，同時(shí)從滴露香水產(chǎn)品的所含成分、香型種類出發(fā)，在動(dòng)畫中加入松木、蘆薈、玫瑰花、檸檬等元素。

At the beginning, 1933 appears in the middle of the picture, and a light brown drop of water appears (symbolizing dewdrop disinfectant). The camera follows the drop of water. When the water drops touch the dewdrop logo, the water drops crack into bubbles and explode, spreading around, and the lens begins to retreat. At this time, the outline of the perfume bottle appears in the middle of the picture, and the camera continues to move forward, while the bubbles around the bottle continue to change. Pine, grapefruit, aloe, lemon, rose and other product related elements. It seems that these plants continue to grow from the bottle, filling the whole picture. The final form of perfume is gradually revealed, and the originally grown pine, grapefruit, aloe, lemon, rose, etc. gradually shrink from both sides to disappear, indicating that the fragrance of plants is integrated into perfume. The final form of perfume is composed of bubbles.

開篇，畫面中間出現(xiàn)1933，一滴淺棕色的水珠出現(xiàn)（象征滴露消毒液）鏡頭跟隨水珠向下墜落。當(dāng)水珠接觸到滴露LOGO上時(shí)，水珠裂變成氣泡炸開，向四周發(fā)散鏡頭開始后退。此時(shí)畫面中間出現(xiàn)香水瓶輪廓，鏡頭不斷向前推進(jìn)，同時(shí)瓶身周圍的氣泡不斷變換。松木、西柚、蘆薈、檸檬、玫瑰花等產(chǎn)品相關(guān)元素。仿佛這些植物從瓶身不斷延伸生長出來，充斥滿整個(gè)畫面。香水的最終形態(tài)逐漸顯露，原本生長的松木、西柚、蘆薈、檸檬、玫瑰花等逐漸從兩旁收縮至消失，示意植物的香味都融入在于香水之中。落版由氣泡組成香水的最終形態(tài)。

3.CHARACTER SETTING

4.CAMERA VOICE DESIGN

The whole animation is soft and fresh, with smooth animation effects and a strong sense of perspective. Starting from the year of Dettol's birth, 1933, it combines the main colours of the Dewttol brand with the fragrance components of the perfume products, and uses imagination to redraw a three-dimensional picture of the character based on a flat illustration prototype..

整個(gè)動(dòng)畫色調(diào)柔和、清新，動(dòng)畫特效表現(xiàn)流暢，畫面透視感沖擊力強(qiáng)，從滴露品牌誕生的年份1933年出發(fā)，將滴露品牌的主色與香水產(chǎn)品的香味成分結(jié)合，運(yùn)用想象，基于平面插畫角色原型，為其重繪立體圖。

The line drawing shows the effect separately

線稿圖單獨(dú)展示效果

Character line draft and color display contrast effect

線稿與上色展示對(duì)比效果

The line drawing shows the effect separately

線稿圖單獨(dú)展示效果

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

LNAPINGYIN

9.UGLY INTRODUCTION

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

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