Electricity is a necessity in our daily life, without it, nowhere can be used. Companies can’t go to work, factories can’t function, and every aspect of daily life can be limited. No, UGLY joins hands with Lide Group to solve the user's difficult electricity problem in one-stop, not only saving you money, but also helping you worry.

電力是我們?nèi)粘Ｉ钪械谋匦杵?，少了它，哪哪都施展不開。公司無法正常上班、工廠無法正常運(yùn)作、日常生活的方方面面都會受限。這不，UGLY攜手利德集團(tuán)來嘍，一站式解決用戶的用電難問題，不只幫你省錢，還能幫你省心。

2.STORYBOARD

The designer positioned the element design in the hand-painted style, the characters are simple, intuitive and three-dimensional, the scene architecture is three-dimensional and visualized, and the operation of the mobile phone applet is visualized. This series of collocations make the animation effect the best. At the same time, the color scheme of the entire animation is dominated by blue with a strong sense of technology, with green and orange as embellishments, and the colors are rich and not monotonous.

設(shè)計(jì)師將元素設(shè)計(jì)定位于手繪風(fēng)，人物簡單、直觀、立體，場景建筑體現(xiàn)立體化、形象化，手機(jī)小程序的操作可視化，這一系列的搭配讓這個動畫效果達(dá)到最佳。同時整個動畫的配色方案以科技感十足的藍(lán)色為主調(diào)，配以綠色與橙色為點(diǎn)綴，色彩豐富不單調(diào)。

開場引入大樓建設(shè)的延時動畫，一個人站在路邊望著大樓，角色一臉疑惑地摸著后腦勺，頭上的icon來回拼湊，需要辦理用電，開展工程建設(shè)，卻不知從何做起。進(jìn)入營業(yè)廳，客服拿著流程單逐一講解，角色腦袋上出現(xiàn)亂碼，畫面轉(zhuǎn)場來到外景，營業(yè)廳門口外面看見有人在辦理業(yè)務(wù)，人物在畫面中拿著流程單，摸摸后腦勺，表示看不懂。畫面中飄出幾張名片，后拉，出現(xiàn)主人公與名片上的人在溝通，主人公左看看右看看，摸了摸自己的后腦勺。人物在翻通訊錄，很糾結(jié)。有幾個工人在室外安裝電箱，主人公的背影看著他們，并同時在嘆氣，時間一天天過去，日月輪換，人物逐漸沮喪。

The company on the left can see through the glass that the employees are busy working, and the company on the right sees no one through the glass. In the mobile phone is the interface of the power engineering construction platform. Click the finger, and the camera follows the corresponding scene. The screen is zoomed out to the mobile phone, the camera continues to be pulled back, and the character likes. Lines fly out from the mobile phone on the camera, and the ball jumps out of the screen. The camera follows the beating path of the ball, and the customer service, project manager, designer, financial staff, and engineer appear in sequence. The characters above are all shrunk down and put into the mobile phone of the protagonist of this mirror, indicating a one-stop process in the mobile phone. On the left is the enlarged mobile phone screen, which is clicking on your needs, and then enters the valuation interface after confirmation.

左邊的公司透過玻璃可以看見員工忙碌地工作，右邊的公司透過玻璃沒什么人，人物嘆氣，畫面冒出：我太難了~。手機(jī)里是電力工程建設(shè)平臺的界面，手指點(diǎn)擊，鏡頭跟隨相應(yīng)場景。畫面縮小至手機(jī)，鏡頭繼續(xù)后拉，角色點(diǎn)贊。上鏡手機(jī)處飛出線條，小球從畫面處跳出，鏡頭跟隨小球的跳動路徑，依次出現(xiàn)客服、項(xiàng)目經(jīng)理、設(shè)計(jì)師、財務(wù)人員、工程師。上面的人物全部縮小，收進(jìn)這一鏡主人公的手機(jī)里，表示手機(jī)中的一站式流程，左邊是放大的手機(jī)屏幕，正在點(diǎn)選自己的需求，確認(rèn)后進(jìn)入估價界面。