First ask a question: "Is it a problem to make children like to reassure parents?" Then answer the question, TCL Kids can do just that. Arousing the curiosity of viewers, the whole animation reflects the advantages of TCL Kids from the perspective of children and parents. From the perspective of children, it is both entertaining and educational, easy to use and efficient. From the parents' point of view, the functions of TCL Kids solve the two major concerns of parents, no need to worry about jumping out of bad information, and no need to worry about children developing bad study habits.

首先提出一個(gè)疑問：“讓孩子喜歡讓家長放心是一個(gè)難題嗎？”隨后解答疑問，TCL Kids就是可以做到這一點(diǎn)。引發(fā)觀者好奇，整個(gè)動(dòng)畫從孩子和家長的角度體現(xiàn)TCLKids好在哪里，從孩子的角度來看，兼顧娛樂性和益智性，好用又高效。從家長的角度來看，TCLKids擁有的功能解決了家長的兩大擔(dān)憂，不用擔(dān)心跳出不良信息，不用擔(dān)心孩子養(yǎng)成不良學(xué)習(xí)習(xí)慣，最后來個(gè)總結(jié)，呼應(yīng)開頭，全篇脈絡(luò)清晰。

3.CHARACTER SETTING

The identities of the two female protagonists are parents and children respectively. The designers use the same hair color and similar clothing, and have the same facial features. They both have cute peas and blushes, making people guess their relationship at a glance.

兩位女性主人公代表的身份分別是家長和小孩，設(shè)計(jì)師采用相同發(fā)色和相似服裝，面部特征一致，都擁有可愛的豆豆眼和腮紅，讓人一眼就能猜出她們的關(guān)系。

4.CAMERA VOICE DESIGN

The whole animation is soft in tone, flat style, and uses multiple scenes to express the functions of TCL Kids. From the perspective of children and parents, it is in line with the user group. This film is to focus on how TCL Kids can meet the needs of children and parents. Let children like to reassure parents. The characters in the animation move smoothly and naturally, and the content of the screen is accurate and easy to understand.

整個(gè)動(dòng)畫色調(diào)柔和，采用扁平風(fēng)，運(yùn)用多個(gè)場(chǎng)景，表現(xiàn)TCL Kids 的功能，從小孩和家長的角度出發(fā)，符合用戶群體，本片就是來著重表現(xiàn)TCL Kids 如何滿足小孩和家長的需求，做到讓孩子喜歡讓家長放心。動(dòng)畫中的人物動(dòng)作流暢自然，畫面內(nèi)容準(zhǔn)確易懂。

Mirror sketch to show the effect

分鏡展示

Comparison of line draft and scene display

線稿與場(chǎng)景展示對(duì)比效果