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《大趨智能》MG動畫——安戈力文化

生活服務(wù)| 佳片精選 |MG圖形動畫

—Client/ 客戶

聚合唄（深圳）科技有限公司

—Project name & type/項目名稱&類型

大趨智能

—Production House /制作方

UGLY/安戈力

—Production Date/產(chǎn)出時間

2021年11月16日

—Production cycle /制作周期

21 days

1.BACKGROUNDPROJECT

Datrend Intelligence adheres to the business philosophy of excellence and honest service, and is guided by the needs of merchants and user experience, continuously optimizes product structure, develops new products, and pursues excellent product quality. At present, the company has become an excellent supplier of technical solutions in the electronic payment industry. one of the merchants. Datrend Intelligence is committed to building an excellent information solution service provider, continuously innovating for smart new retail SaaS, creating greater value for industrial partners, and contributing wisdom and strength to the payment ecosystem.

大趨智能秉承精益求精、誠信服務(wù)的辦業(yè)理念，以商戶需求和使用體驗為導向，不斷優(yōu)化產(chǎn)品結(jié)構(gòu)，開發(fā)新產(chǎn)品，追求卓越的產(chǎn)品品質(zhì)，目前公司已經(jīng)成為電子支付行業(yè)中優(yōu)秀的技術(shù)方案供應(yīng)商之一。大趨智能致力打造成一家優(yōu)秀的信息化解決方案服務(wù)商，為智慧新零售SaaS 持續(xù)創(chuàng)新，為產(chǎn)業(yè)合作方創(chuàng)造更大的價值，為支付生態(tài)圈貢獻智慧和力量。

The vision of Datrend Smart to make cloud printers is to make the world have no difficult take-out business! Launched together with the cloud printer, there is also the supporting software developed by Datrend Intelligence for the company's cloud printing products - the small shop shopkeeper aggregated takeaway management software, which meets the demands of takeaway merchants to aggregate and manage multiple platforms and multiple stores.

大趨智能做云打印機的愿景是：讓天下沒有難做的外賣生意！與云打印機一起被推出的，還有大趨智能為公司云打印產(chǎn)品研發(fā)的配套軟件——小店掌柜聚合外賣管理軟件，滿足了外賣商戶聚合管理多平臺多店鋪的訴求。

2.STORYBOARD

This animation adopts the hand-painted style of comics, and uses simple lines to draw different store scenes and characters. The colors are comfortable, and the playful background music and the right sound effects add fun to the animation.

這次動畫采用漫畫手繪風，用簡約的線條繪制不同的店鋪場景及人物，色調(diào)舒適，好玩的背景音樂及恰到好處的音效為動畫增添樂趣。

The first chapter introduces the problems encountered in operating a takeaway store - the takeaway printer loses orders, and leads to a solution. It needs a printer that will not lose orders, that is, a big trend cloud printer, and then introduces its functions and advantages. From the aspect of reconciliation, there is the problem of tedious operation of commodity management, and the supporting software of Datrend Cloud Printer - Xiaodian Shopkeeper is introduced, and its advantages and functions are introduced to attract customers to use Datrend Cloud printer and increase revenue.

開篇介紹經(jīng)營外賣店鋪遇到的問題——外賣打印機丟單，引出解決辦法，需要一臺不會丟單的打印機，也就是大趨云打印機，隨后介紹其功能優(yōu)點。又從對賬方面入手，存在商品管理繁瑣操作的問題，引出大趨云打印機的配套軟件——小店掌柜，介紹其優(yōu)點功能，吸引顧客使用大趨云打印機，增加營收。

3.CHARACTER SETTING

The artist designed the three shop assistants in the three stores using the hand-painted style of comics. They have different hairstyles and different costumes, but they all have the same expressions when they encounter problems. They are all very disgusted. Make it clear at a glance.

畫師運用漫畫手繪風格設(shè)計了三家店鋪的三位店員，不同發(fā)型不同裝束但遇到難題的表情一致，都十分深惡痛絕，說明外賣打印機丟單困擾店家已久，問題普遍，繪制的外賣員生動形象，使人一目了然。

4.CAMERA VOICE DESIGN

The story begins when different shops encounter the same problem. The artist uses different elements to express different shops. The designed mobile phone interface truly restores the user's usage scene. The picture is clear and intuitive, reflecting the convenience and efficiency of Datrend Cloud Printer.

故事從不同店鋪遇到同一難題開始，畫師運用不同元素表現(xiàn)不同的店鋪，設(shè)計的手機界面真實還原了用戶的使用場景，畫面清楚直觀，體現(xiàn)了大趨云打印機的便捷高效。

Mirror sketch to show the effect

分鏡展示

Comparison of line draft and scene display

線稿與場景展示對比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

JUHEBE

—SPLIT MIRROR /分鏡

BOLIANG TANG

—SCENE TEACHER /場景師

BOLIANG TANG

—PRODUCTION /制片

XIAOLIN ZHAO

—ANIMATOR /動畫師

BOLIANGTANG

—CHECKER /動檢師

—EDITING /剪輯

—SYNTHESIS /合成

BOLIANG TANG

—SOUND&MIX /音效/混錄/錄音

BOLIANG TANG

9.UGLY INTRODUCTION

國內(nèi)很丑的一家公司，擁有獨立IP安戈力(UGLY)形象，在業(yè)務(wù)上定位于國內(nèi)MG動畫制作生產(chǎn)工廠。取名于英文單詞UGLY（丑的含義），公司Slogan“丑從未如此藝術(shù)”，展現(xiàn)安戈力作為藝術(shù)創(chuàng)作理念及核心，安戈力形象在IP授權(quán)、衍生產(chǎn)品合作極度受市場歡迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month。

安戈力運用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風格MG動畫作品，2014年成立至今服務(wù)600多個項目準時交付率高達92.6%，每個月能同步進行多達21條MG動畫生產(chǎn)線。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

創(chuàng)立以來專注MG動畫領(lǐng)域至今，影響力已經(jīng)由廈門快速跨向北上廣等城市，足跡也漸漸遍布世界各個角落?，F(xiàn)業(yè)界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業(yè)符號。