1.BACKGROUNDPROJECT

Beijing Ruili magazine is an influential fashion media group in China, and Ruili clothing and beauty is a book published by it. Shengze is an important silk textile production base and product distribution center in China. With the main line of fashion, we describe Shengze's green sustainable fashion development road and the beautiful blueprint of beautiful Shengze, and build its own characteristic publicity film for Shengze, so that the audience can see Shengze's innovation drive, cultural self-confidence, green development, ecological harmony and responsible manufacturing in the publicity film.

北京《瑞麗》雜志社是中國極具影響力的時尚媒體集團，《瑞麗服飾美容》是其出版的一本書籍。盛澤，是中國重要的絲綢紡織品生產基地和產品集散地。我們以時尚主線，描繪盛澤綠色可持續(xù)時尚發(fā)展之路與美麗盛澤的美好藍圖，為盛澤搭建屬于自己的特色宣傳片。讓觀眾在宣傳片中可以看到盛澤的創(chuàng)新驅動，文化自信，綠色發(fā)展、生態(tài)和諧，責任制造。

What is the origin of Shengze and fashion? How did Shengze develop into a green and sustainable fashion industry? Let's follow a curious little butterfly to listen, see, feel and explore the relationship between Shengze and fashion and green sustainable development!

盛澤與時尚有怎樣的淵源呢？盛澤又是怎么向綠色可持續(xù)時尚產業(yè)發(fā)展的呢？讓我們跟隨一只好奇的小蝴蝶去聽、去看、去感受、去探索盛澤與時尚和綠色可持續(xù)發(fā)展之間的關系吧！

2.STORYBOARD

Fashion "green" Adventure

時尚“綠”境奇遇記

How high can a little butterfly's life happiness index be?

一只小蝴蝶的生活幸福指數能有多高？

The little butterfly who has visited many cities is attracted by Shengze's beauty, environmental protection and fashion

游歷過許多城市的小蝴蝶，被盛澤的美麗、環(huán)保、時尚吸引定居

What makes Shengze beautiful today?

是什么造就了盛澤今天的美麗？

In this collage clip, we will follow little butterfly to find the answer——

這支拼貼畫短片里，我們將跟隨小蝴蝶尋找答案——

Is it Shengze's unique natural scenery?

是盛澤得天獨厚的自然風光？

Is Shengze an environmentally sustainable industry?

是盛澤環(huán)?？沙掷m(xù)的產業(yè)？

Or the outstanding green fashion lifestyle of Shengze people?

還是盛澤人出眾的綠色時尚生活方式？

Let's feel the secret of "Shengze green fashion lifestyle"

一起感受這場「盛澤綠色時尚生活方式」大揭秘吧……

As it is in the form of collage animation + live shooting, butterflies can be used in and out in series in the video material to promote the development of the story with the clue of "little butterfly". Through the lens moving up and space moving, it presents the green secret seeking journey of little butterfly.

由于是拼貼動畫+實景拍攝的形式，視頻素材內可利用蝴蝶進出串聯(lián)，以“小蝴蝶”為線索推進故事發(fā)展，通過鏡頭上移，空間移動，呈現小蝴蝶綠色尋秘之旅。

The video content reflects Shengze's innovation drive, cultural self-confidence, green development, ecological harmony and responsibility manufacturing from three aspects through the form of "Butterfly" exploration and narrator answer. Describe Shengze's green sustainable fashion development road and beautiful Shengze's beautiful blueprint.

視頻內容通過“蝴蝶”探尋，自問自答的形式，從三個方面體現盛澤的創(chuàng)新驅動，文化自信，綠色發(fā)展、生態(tài)和諧，責任制造。描繪盛澤綠色可持續(xù)時尚發(fā)展之路與美麗盛澤的美好藍圖。

I'm Sheng Ze

我是盛澤

People say I am the "most beautiful window" at the southern end of Jiangsu

人們都說我是江蘇南端“最美窗口”

Do you want to hear my story?

你想聽聽我的故事嗎？

You ask me what I've been through?

你問我經歷了什么？

From ancient Silk Town, famous textile city to fashion capital (old photos, cultural corridor, etc.)

從絲綢古鎮(zhèn)、紡織名城到時尚之都（老照片、文化走廊等）

Thousands of years of historical precipitation, people from generation to generation

千年的歷史沉淀，代代人上下求索

Let the profound silk culture be passed down from generation to generation

讓底蘊深厚的絲綢文化，得以薪火相傳

3.CONTENTDESIGN

Tone reference: bright and bright colors with blank design are dynamic and advanced.

色調參考：鮮亮、明快的色彩配合留白設計活力又高級。

4.CAMERA VOICE DESIGN

The animation starts with the appearance of a butterfly from the earth with Shengze label. The camera follows the movement of the butterfly and switches the picture to show the butterfly's Shengze green journey.

動畫從一只蝴蝶從貼有盛澤標簽的地球中出現作開場，鏡頭跟隨蝴蝶的移動切換畫面來展現蝴蝶的盛澤綠境之旅。

Comparison of line draft and scene display

線稿與場景展示對比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

9.UGLY INTRODUCTION

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

如果您想委托新作品、查看案例作品集，或者只是與我們討論幫助您找到合適的藝術家來完成特定項目，或者兼職第二份工作加入我們創(chuàng)作，請告訴我們——我們很樂意聽取您的意見。

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