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《和平精英樓體投放動(dòng)畫(huà)》MG動(dòng)畫(huà)——安戈力文化

影視廣告| 佳片精選 |MG圖形動(dòng)畫(huà)|二維動(dòng)畫(huà)

—Client/ 客戶

廣州藍(lán)色光標(biāo)

—Project name & type/項(xiàng)目名稱&類型

和平精英樓體投放動(dòng)畫(huà)

—Production House /制作方

UGLY/安戈力

—Production Date/產(chǎn)出時(shí)間

2021年7月30日

—Production cycle /制作周期

14 days

1.BACKGROUNDPROJECT

Peace elite Super Cup is the top E-sports event of peace elite. It will start a decisive battle at Shanghai Mercedes Benz center on July 31, 2021. Super single row, All-Star double row and super team all take turns to compete. Hundreds of people compete on the same stage in the e-sports field, which is far larger than ordinary E-sports events

和平精英超級(jí)杯暨空投節(jié)嘉年華于2021年7月31日在上海梅賽德斯奔馳中心展開(kāi)決戰(zhàn)。超級(jí)單排賽、全明星雙排賽以及超級(jí)戰(zhàn)隊(duì)賽都輪番一決高下。電競(jìng)賽場(chǎng)上迎來(lái)百人同臺(tái)競(jìng)技，規(guī)模之大遠(yuǎn)勝尋常電競(jìng)賽事。

2.STORYBOARD

The designerdesigned many elements related to the peace elite. The airdrop Festival appeared in the opening animation, and then the picture flashed and the airdrop warning appeared. The overall picture is full of sense of technology and cyberpunk style. The real shooting part uses the method of surround and follow the mirror to display the advertisements of the whole Shanghai center and Baiyu Lou.

設(shè)計(jì)師設(shè)計(jì)出了許多與和平精英相關(guān)的元素，開(kāi)場(chǎng)的動(dòng)畫(huà)就出現(xiàn)了空投節(jié)元素，隨后畫(huà)面閃現(xiàn)，空投警告出現(xiàn)。整體的畫(huà)面充滿了科技感和賽博朋克風(fēng)格。實(shí)拍部分使用了環(huán)繞，跟隨等運(yùn)鏡方法，將整個(gè)上海中心和白玉樓樓體的廣告完整呈現(xiàn)。

Peace elite is a domestic mobile game of anti-terrorism military competition experience type self-developed by Tencent photon studio group. The game is developed by using the unreal 4 engine, follows the playing method of survival of the end game Jedi, and is committed to restoring the original end game data from multiple levels such as picture, map and shooting feel, so as to create a highly realistic military competition experience for players in an all-round way. Among the peace elites, airdrop supply boxes often mean rich equipment rewards, and the airdrop logo has also become a representative element of the peace elites.

和平精英是由騰訊光子工作室群自研打造的反恐軍事競(jìng)賽體驗(yàn)類型國(guó)產(chǎn)手游。該游戲采用虛幻4引擎研發(fā)，沿襲端游絕地求生的玩法，致力于從畫(huà)面、地圖、射擊手感等多個(gè)層面還原原始端游數(shù)據(jù)，為玩家全方位打造出極具真實(shí)感的軍事競(jìng)賽體驗(yàn)。在和平精英中，空投補(bǔ)給箱往往意味著豐厚的裝備獎(jiǎng)勵(lì)，空投標(biāo)志也成了和平精英的代表性元素。

3.CHARACTER SETTING

The peace elite icon designed by the designer is full of a sense of science and technology. The warning signs of airdrop elements flicker constantly, and the cool airdrop signs} and words switch back and forth. The audience will be replaced by the modern elite Super Cup and air drop carnival atmosphere. Then switch to the real Shanghai center and Baiyu Lou body advertisement. The LED curtain of the glass curtain wall of the Shanghai Center shows the sign of the air drop Festival, which corresponds with the LED lights on the white jade floor opposite the Huangpu River.

設(shè)計(jì)師設(shè)計(jì)的和平精英圖標(biāo)，滿滿都是科技感。空投元素的警示牌閃爍不停，酷炫的空投標(biāo)志與文字來(lái)回切換。一下就將觀眾代入到現(xiàn)代感十足的和平精英超級(jí)杯暨空投節(jié)嘉年華的氣氛當(dāng)中，隨后切換到實(shí)景拍攝的上海中心和白玉樓樓體廣告，上海中心的玻璃幕墻LED燈顯示出空投節(jié)的標(biāo)志，與黃浦江對(duì)岸的白玉樓上的LED燈隔岸相望，交相呼應(yīng)。

4.CAMERA VOICE DESIGN

Starting from a special opening effect, the theme of the peace elite super bowl and air drop Festival is gradually introduced into the screen. Then, the picture is cut into the real picture of Shanghai, shooting the airdrop Festival advertising display on the two high-rise buildings of Shanghai center and Baiyu Lou.

畫(huà)面從一段開(kāi)場(chǎng)特效開(kāi)始，逐漸引入和平精英超級(jí)杯暨空投節(jié)的主題，隨后畫(huà)面切入實(shí)拍上海的畫(huà)面，拍攝上海中心和白玉樓兩座高樓上的空投節(jié)廣告投放展示。

Mirrorto show the effect

分鏡展示效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

LANSE GUANGBIAO

—SPLIT MIRROR /分鏡

YUEYIN LAI

—CONCEPTION /元素設(shè)計(jì)

LANSE GUANGBIAO

—ORIGINAL PAINTER /原畫(huà)師

LANSE GUANGBIAO

—PRODUCTION /制片

XIAOLIN ZHAO

—ANIMATOR /動(dòng)畫(huà)師

YONG LIU

—SPECIAL EFFECT /特效師

YONG LIU WEI

—CHECKER /動(dòng)檢師

—EDITING /剪輯

YONG LIU WEI

—SYNTHESIS /合成

WEI

—SOUND&MIX /音效/混錄/錄音

WEI

—MUSIC /選曲

HAIQUAN LU

—VOICE ACTOR /配音演員

WEI

9.UGLY INTRODUCTION

國(guó)內(nèi)很丑的一家公司，擁有獨(dú)立IP安戈力(UGLY)形象，在業(yè)務(wù)上定位于國(guó)內(nèi)MG動(dòng)畫(huà)制作生產(chǎn)工廠。取名于英文單詞UGLY（丑的含義），公司Slogan“丑從未如此藝術(shù)”，展現(xiàn)安戈力作為藝術(shù)創(chuàng)作理念及核心，安戈力形象在IP授權(quán)、衍生產(chǎn)品合作極度受市場(chǎng)歡迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month。

安戈力運(yùn)用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動(dòng)畫(huà)作品，2014年成立至今服務(wù)600多個(gè)項(xiàng)目準(zhǔn)時(shí)交付率高達(dá)92.6%，每個(gè)月能同步進(jìn)行多達(dá)21條MG動(dòng)畫(huà)生產(chǎn)線。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

創(chuàng)立以來(lái)專注MG動(dòng)畫(huà)領(lǐng)域至今，影響力已經(jīng)由廈門(mén)快速跨向北上廣等城市，足跡也漸漸遍布世界各個(gè)角落。現(xiàn)業(yè)界的評(píng)價(jià)：MG動(dòng)畫(huà)=安戈力，安戈力=MG動(dòng)畫(huà)，已形成行業(yè)符號(hào)。