1.BACKGROUNDPROJECT

The wheels of the times roll forward. In the logistics era, everything is interconnected. People's production and life have been rapidly improved in the past few years of the 21st century. While improving the quality of life, don't forget to eat healthy and drink healthy. A beautiful day should start with full vitality. Healthy drinks can open your vitality "food" moment.

時代的車輪滾滾向前，物流時代，萬物互聯(lián)，人們的生產(chǎn)生活在二十一世紀(jì)的幾年來里得到了迅速的提升，在生活質(zhì)量提高的同時，不要忘記飲食健康，飲料健康，美好的一天要從元氣滿滿開始，健康飲料，開啟你的元氣“食”刻。

2.STORYBOARD

In this era when almost everyone has plenty of food and clothing, people's requirements for the quality of life are constantly improving, and they have requirements in terms of diet, work and rest. Jingdong united with angoli to bring you a vigorous beverage health animation short film, advocate everyone to pay attention to health and hygiene in the diet of daily life, and awaken people's beautiful new day.

在這個幾乎人人豐衣足食的時代，人們對生活質(zhì)量的要求不斷提升，在飲食作息方面都有所要求，京東聯(lián)合安戈力，為大家?guī)硪粋€元氣滿滿的飲料健康動畫小短片，倡導(dǎo)大家在日常生活的飲食方面注意健康和衛(wèi)生，喚醒人們的美好新一天。

Copy:

Waking up in the morning requires energy

Washing off the bacteria is more vital

Fresh pressed fruit juice replenishes Fairy Spirit

Add points to the appearance toopen the vitality and food carving

文案：

清晨起來需要活力喚醒

洗掉菌團 更有生機

鮮壓果汁 補充仙氣

氣色加分 開啟元氣食刻

Afternoon delicacies should be nutritionally balanced

Washvegetables, cut vegetables and remove bacteria in place

Low sugar, low fat and delicious

Healthy cookingkeeps the vitality of food

午時佳肴更要營養(yǎng)均衡

洗菜切菜 除菌到位

低糖低脂 不減美味

健康烹煮 保持元氣食刻

Get rid of sleepiness in the afternoon

Make soup and tea to refresh yourself

Like to eat sweet fried, but also low calorie

Light and delicious, enjoy the vitality of the food

下午時分?jǐn)[脫狀態(tài)困乏

煮湯泡茶 提神一下

愛吃香炸 也要低卡

輕食美味 盡享元氣食刻

chorus

副歌

Healthy diet has become a new trend of life

Let's embrace it

Healthy diet has become a new trend of life

Let's embrace it

Vitality life food moment witness

飲食健康成為新的生活趨勢

讓我們一起擁抱它吧

飲食健康成為新的生活趨勢

讓我們一起擁抱它吧

元氣生活 食刻見證

3.CHARACTER SETTING

4.CAMERA VOICE DESIGN

The story starts when the alarm clock rings and the children wake up from bed. The mother disinfects the fruit with the fruit and vegetable sterilizer in the kitchen. The mother squeezes the juice for the children with the juice machine in the kitchen. The mother and the children happily eat breakfast in the living room, and then switch to the dynamic effects of the two products, which is both story and publicity.

故事從鬧鐘響起，小朋友從床上醒來開始，媽媽先在廚房用果蔬消毒機給水果消毒，然后在廚房用原汁機給孩子擠果汁，再后面，媽媽和小朋友在客廳快樂地吃著早餐再切換鏡頭到兩款產(chǎn)品的動態(tài)效果，既有故事性又有宣傳性。

The line drawing shows the effect separately

線稿圖單獨展示效果

Comparison of line draft and scene display

線稿與場景展示對比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

9.UGLY INTRODUCTION

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

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