Summer vacation is the golden age of advertising. How to get more traffic exposure by staying at home, Tencent will tell you! This summer, Tencent's advertising has played a new trick, making its employees become soul dancers. In the face of such novel ideas, what kind of magical and interesting interpretation will Angoli bring?

暑假可是廣告投放的黃金時期，如何宅在家里就能獲得更多的流量曝光呢，騰訊來告訴你！這個夏天騰訊廣告又玩出了新花樣，讓自家員工當起了靈魂舞者，面對這樣新奇的想法，安戈力又會帶來怎樣的魔性又趣味的演繹呢？

The designer made small animation elements full of screens, cute upgrades, big-character posters with cheerful and magical songs, catering to the current trend, making an advertisement interesting and fun, character cutouts combined with animation scenes, in pink and white Against the background of blue and white colors, repetitive slogans and employees' exaggerated movements of ghosts and animals strengthen the memory points, so that the summer purchases are firmly in the hearts of customers.

設(shè)計師制作滿屏的動漫小元素，可愛升級，大字報的廣告語配合歡快魔性的歌曲，迎合了當下的潮流，讓一則廣告變得有趣好玩，人物摳出與動畫場景結(jié)合，在粉白與藍白的色彩背景下，重復(fù)性標語和員工夸張鬼畜的動作加強記憶點，使夏日買量穩(wěn)不賠深入客戶心里。

暑假流量競爭激烈，想要爆量嗎？認準騰訊廣告，不但能精準投放，提前做好應(yīng)對策略，還能夠精準捕捉，讓廣告主輕松實現(xiàn)精細化運營，助力廣告主持續(xù)提升投放效率，宅在家里也能嗨翻不停，爆量超給力，享受暑假甜蜜。

3.CHARACTER SETTING

An interesting creative advertisement requires not only the music and slogans of ghost animals, but also some cute elements, such as big-character posters and small cartoon illustrations, such as cute employees doing magical actions, combining fun with content accuracy.

一則有趣的創(chuàng)意廣告，不僅需要鬼畜的音樂和標語，還需要配合一些可愛的元素，比如大字報和動漫小插畫，比如可愛的男員工和女員工做著魔性的動作，將趣味性與內(nèi)容準確性結(jié)合。

4.CAMERA VOICE DESIGN

"Summer vacation and long summer vacation, summer vacation traffic is first-rate..." "I love you, you love me, summer traffic is coming soon..."

With the magical background music countdown to enter the ghost world of soul dancers, let us dance in a loop!

“暑假長暑假歡，暑假流量一級棒……”“我愛你你愛我，夏日流量馬上來……”

隨著魔性的背景音樂倒計時進入靈魂舞者的鬼畜世界，讓我們循環(huán)舞起來！

Tencent employees are the essence of the entire video, which reflects the cohesion of the brand, breaks the traditional propaganda style, and vividly and interestingly demonstrates the power of summer traffic.

騰訊員工是整個視頻的精髓所在，體現(xiàn)了品牌的凝聚力，打破傳統(tǒng)的宣傳風(fēng)格，生動有趣地展示了暑假流量的厲害之處。

Mirror sketch to show the effect

分鏡草圖展示效果

Character line draft and color display contrast effect

角色線稿與上色展示對比效果

The line drawing shows the effect separately

線稿圖單獨展示效果